UM Motorcycles Expands into the Italian Market

UM Motorcycles Expands into the Italian Market

UM Motorcycles Expands into the Italian Market

UM Motorcycles, a global manufacturer founded by Octavio Villegas Llano in Miami in the early 2000s, has established itself as a major player in the motorcycle industry. With operations in 35 countries, UM Motorcycles has successfully captured the interest and trust of motorcycle enthusiasts from different cultures and nations.

One of the key factors contributing to UM Motorcycles’ popularity is its unwavering commitment to design and innovation, resulting in motorcycles that combine aesthetic appeal and functionality. The brand’s emphasis on providing the highest level of safety and comfort to consumers has led to the development of an impressive lineup of bikes. Taking advantage of its expertise, UM Motorcycles has recently entered the Italian market to further expand its global reach.

UM Motorcycles’ Range in Italy

In Italy, UM Motorcycles has introduced an exciting selection of cruisers and retro-inspired motorcycles. These models have been carefully designed to cater to the various preferences and tastes of riders, offering a wide range of options. What makes these models even more appealing is their budget-friendly pricing, targeting the cost-conscious segment of the market.

UM Motorcycles exclusively offers small-displacement bikes in the Italian market, ranging from 125cc to 300cc. These motorcycles are specifically designed for beginners, providing them with stylish alternatives that match the appearance and feel of their larger counterparts. By focusing on this market segment, UM Motorcycles ensures that novice riders can confidently enter the world of motorcycling with vehicles that not only have an attractive design but also deliver a familiar riding experience, making it easier for them to upgrade to larger bikes in the future.

The Renegade Lineup

The Renegade lineup of cruisers is the highlight of UM Motorcycles’ product range in Italy. Consisting of six different variations, these bikes cater to a diverse range of rider preferences. The Classic and Classic Deluxe models offer a premium retro cruiser look with white-wall tires, a windscreen, and luggage. On the other hand, the Renegade Vegas, Sports, and Freedom models exude a sleek and sporty vibe, reminiscent of the Harley-Davidson Sportster range. For those seeking a military-style aesthetic, the Renegade Commando is the ideal choice, featuring an army green finish, blacked-out wheels, and a star emblem on the fuel tank.

Modern-Style Motorcycles

In addition to the cruisers, UM Motorcycles has also introduced two modern-style motorcycles in the Italian market: the Xtreet RS and the DSR SM. These models are only available in 125cc trim levels and cater to riders looking for sporty and beginner-friendly options. The Xtreet RS is a sporty naked sportbike with angular styling, while the DSR SM offers a supermoto experience for novice riders.