Toyota Prius Receives Top Honors as the 2024 MotorTrend Car of the Year

LOS ANGELES, Calif (Nov. 16, 2023) – Toyota’s 2024 Prius won the 2024 Car of the Year title at the Los Angeles International Auto Show, marking the second time the Prius has received this honor, the first being in 2004. The Toyota Camry also won in 2007.

Twenty-three years ago, the Prius made history as the first production hybrid car in the world, revolutionizing the automotive industry by combining an electric motor with a high-efficiency engine, providing greater distance with less gas. Now, over two decades later, the Prius has been recognized once again as MotorTrend’s Car of the Year.

MotorTrend Group head of editorial, Ed Loh, praised the new Prius model for capturing the judges’ hearts and minds with its attractive design, engaging performance, efficiency, safety, and affordability. He mentioned that Toyota made the Prius hybrid the perfect car for the current automotive landscape, earning the 2024 Car of the Year award.

The new-generation Prius features sporty exterior styling, a sleek silhouette, and up to an EPA-estimated 57 MPG combined. The vehicle is available in LE, XLE, or Limited grades, offering options and technology like the Toyota Audio Multimedia Audio system and comes standard with Toyota Safety Sense 3.0. It is powered by the fifth generation Toyota Hybrid System and a 2.0L engine, delivering an output of 194 horsepower on the FWD drive model. The output climbs to 196 HP for models equipped with the available Electronic On-Demand AWD system.

David Christ, Toyota Division group vice president and general manager, expressed delight in Prius’ recognition, stating that the vehicle has evolved from being the first hybrid car to becoming legendary. He also emphasized Toyota’s commitment to offering mobility products that fit customers’ lifestyles.

The 2024 Toyota Prius competed against other top contenders in MotorTrend’s annual evaluation of vehicles debuting for the 2024 model year, undergoing rigorous testing to determine the winner.

The 2024 Toyota Prius is currently available at Toyota U.S. Dealers.

About Toyota

Toyota (NYSE:TM) has been deeply ingrained in U.S. culture for over 65 years, committed to advancing sustainable, next-generation mobility through its Toyota and Lexus brands and nearly 1,500 dealerships.

Toyota directly employs over 49,000 people in the U.S., contributing to the design, engineering, and assembly of more than 33 million cars and trucks at nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will manufacture automotive batteries for electrified vehicles. With the largest number of electrified vehicles on the road, Toyota currently offers 26 electrified options.

Under its Driving Possibilities initiative, the Toyota USA Foundation has pledged $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.

For more information about Toyota, visit www.ToyotaNewsroom.com.