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ToyotaUk

Toyota Prius Receives Top Honors as the 2024 MotorTrend Car of the Year

LOS ANGELES, Calif (Nov. 16, 2023) – Toyota’s 2024 Prius won the 2024 Car of the Year title at the Los Angeles International Auto Show, marking the second time the Prius has received this honor, the first being in 2004. The Toyota Camry also won in 2007.

Twenty-three years ago, the Prius made history as the first production hybrid car in the world, revolutionizing the automotive industry by combining an electric motor with a high-efficiency engine, providing greater distance with less gas. Now, over two decades later, the Prius has been recognized once again as MotorTrend’s Car of the Year.

MotorTrend Group head of editorial, Ed Loh, praised the new Prius model for capturing the judges’ hearts and minds with its attractive design, engaging performance, efficiency, safety, and affordability. He mentioned that Toyota made the Prius hybrid the perfect car for the current automotive landscape, earning the 2024 Car of the Year award.

The new-generation Prius features sporty exterior styling, a sleek silhouette, and up to an EPA-estimated 57 MPG combined. The vehicle is available in LE, XLE, or Limited grades, offering options and technology like the Toyota Audio Multimedia Audio system and comes standard with Toyota Safety Sense 3.0. It is powered by the fifth generation Toyota Hybrid System and a 2.0L engine, delivering an output of 194 horsepower on the FWD drive model. The output climbs to 196 HP for models equipped with the available Electronic On-Demand AWD system.

David Christ, Toyota Division group vice president and general manager, expressed delight in Prius’ recognition, stating that the vehicle has evolved from being the first hybrid car to becoming legendary. He also emphasized Toyota’s commitment to offering mobility products that fit customers’ lifestyles.

The 2024 Toyota Prius competed against other top contenders in MotorTrend’s annual evaluation of vehicles debuting for the 2024 model year, undergoing rigorous testing to determine the winner.

The 2024 Toyota Prius is currently available at Toyota U.S. Dealers.

About Toyota

Toyota (NYSE:TM) has been deeply ingrained in U.S. culture for over 65 years, committed to advancing sustainable, next-generation mobility through its Toyota and Lexus brands and nearly 1,500 dealerships.

Toyota directly employs over 49,000 people in the U.S., contributing to the design, engineering, and assembly of more than 33 million cars and trucks at nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will manufacture automotive batteries for electrified vehicles. With the largest number of electrified vehicles on the road, Toyota currently offers 26 electrified options.

Under its Driving Possibilities initiative, the Toyota USA Foundation has pledged $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.

For more information about Toyota, visit www.ToyotaNewsroom.com.

ToyotaUk

HUF X TRD Collaborates on Toyota-Inspired Collection with Tech and ‘70s Graphics

LOS ANGELES (Nov. 7, 2023) – Toyota has long been at the forefront of motorsport technology and culture, pushing the boundaries of design, engineering, and terrain since the 1950s. Now, Toyota Racing Development (TRD), Toyota’s factory-backed racing division, has teamed up with HUF to create the new HUF × TRD line of officially licensed products. This collaboration takes inspiration from a bygone era, bringing archival colors, graphics, and designs from Toyota’s history to modern silhouettes and styles that are inspired by off-road adventures and made for the streets.

In addition to the apparel and accessories collection, HUF has also worked with Toyota to create a custom 2023 HUF x TRD Pro Tundra. This special edition vehicle features hand-drawn illustrations reminiscent of old-school sketchbooks, workwear and mechanic styles, and under-the-hood schematics.

The HUF × TRD collection combines tech art and vintage merch design with modern workwear materials such as polar fleece and jacquard Sherpa. Classic tees, hoodies, and crewnecks are given vintage-inspired colors and ‘70s graphics. The collection is set to be released on November 9th, 2023 and will be available for purchase on HUF’s website, flagship stores, and select HUF retailers.

Collection Highlights: HUF TRD Global Racing Jacket, Schematic Double Knee Pant, TRD Work Jacket, HUF TRD Racing Sweater, Off Road Rug

HUF X TRD PRODUCT IMAGERY: HERE

HUF X TRD LOOKBOOK IMAGERY: HERE

For sample requests or more information, please contact Shana Nogoy at [email protected]

About HUF

Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles-based manufacturer of premium footwear and apparel designed for contemporary skateboarding and lifestyle. The brand draws inspiration from Keith’s experiences as a skateboarder, and its clean and classic aesthetic incorporates a diverse range of cultural influences and ideas. From its humble beginnings as a small boutique in San Francisco’s Tenderloin District, HUF has grown to become one of the most well-known skateboard and lifestyle brands in the world. HUF not only represents a refined and forward-thinking skateboard brand, but also serves as a source of inspiration for individuals who identify with various countercultures.

About Toyota

Toyota (NYSE:TM) has been an integral part of North America’s cultural fabric for over 65 years. The company is committed to advancing sustainable, next-generation mobility through its Toyota and Lexus brands, as well as its extensive network of dealerships numbering over 1,800. Toyota employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 45 million cars and trucks across its 13 manufacturing plants. In 2025, Toyota’s 14th plant in North Carolina will begin manufacturing automotive batteries for electrified vehicles. With the largest fleet of electrified vehicles on the road among automakers, Toyota currently offers 26 electrified options.

For more information about Toyota, visit www.ToyotaNewsroom.com.