PLANO, Texas (April 2, 2024) – Toyota Motor North America (TMNA) in the present day reported March 2024 U.S. gross sales of 214,894 automobiles, up 21.8 % on a quantity and day by day promoting fee (DSR) foundation versus March 2023. Sales of electrified automobiles for the month totaled 78,157, representing 36.4 % of complete gross sales quantity. 

For the primary quarter, TMNA reported gross sales of 565,098 automobiles, up 20.3 % on a quantity foundation and up 17.2 % on a DSR foundation versus March 2023. Sales of electrified automobiles for the primary quarter totaled 206,850, representing 36.6 % of complete gross sales quantity. 

Toyota division posted March gross sales of 184,123 automobiles, up 22.7 % on a quantity and DSR foundation. For the quarter, Toyota division reported gross sales of 486,627 automobiles, up 21.3 % on a quantity foundation and up 18.1 % on a DSR foundation. 

Lexus division posted March gross sales of 30,771 automobiles, up 16.7 % on a quantity and DSR foundation. For the quarter, Lexus division reported gross sales of 78,471 automobiles, up 15.0 % on a quantity foundation and up 12.0 % on a DSR foundation, the division’s best-ever first quarter. 

“Thanks to our diverse portfolio of 27 electrified vehicle options between the Toyota and Lexus brands, customer demand for our products continued to grow in March and in the first quarter,” stated Jack Hollis, government vice chairman, gross sales, TMNA. “Our teams are preparing to launch more than 20 new, refreshed or special edition vehicles later this year including the all-new 2024 Tacoma with available hybrid powertrain, plus the all-new 2024 Land Cruiser and 2025 Camry, both exclusively with hybrid powertrains, offering even more electrified options that fits customers’ lifestyles and needs.” 

March and First Quarter 2024 Highlights (quantity foundation until in any other case famous) 

TMNA: 

• March gross sales of electrified automobiles had been 78,157, surging 60.9 %, representing 36.4 % of complete gross sales quantity 
• First quarter gross sales of electrified automobiles had been 206,850, surging 74.1 %, representing 36.6 % of complete gross sales quantity 
• Cars up 36.2 % in March and up 31.2 % within the first quarter 
• Trucks together with SUVs up 16.1 % in March and up 16.0 % within the first quarter 
• 27 electrified Toyota and Lexus automobile choices accessible at dealerships  

Toyota Division:  

• March gross sales had been 184,123, up 22.7 % 
• First quarter gross sales had been 486,627, up 21.3 % 
• March electrified automobile gross sales had been 66,492, up 57.0 % 
• First quarter electrified automobile gross sales had been 177,778, up 76.4 % 
• Cars up 40.8 % in March and up 35.5 % within the first quarter 
• SUVs up 30.9 % in March and up 31.9 % within the first quarter 
• Trucks up 15.3 % in March and up 15.2 % within the first quarter 
• Prius, Prius Prime, Camry HEV, Crown and RAV4 HEV all posted robust triple-digit good points within the first quarter 
• All-electric bZ4X gross sales had been up 13.1 % in March and up 11.7 % within the first quarter 
• Total RAV4 gross sales had been up 45.1 % in March and up 47.4 % within the first quarter 
• 4Runner gross sales had been up 70.4 % in March and up 60.2 % within the first quarter 
• Sienna gross sales had been up 53.2 % within the first quarter 
• Tundra gross sales had been up 41.3 % in March and up 31.0 % within the first quarter 
• Best-ever March gross sales:  
  • GR 86 
  • bZ4X 
  • GR Corolla 
  • Crown 
  • RAV4 PRIME 
• All-time best-ever month: 
  • Corolla HEV 
  • Corolla Cross HEV 
  • Crown 
  • RAV4 HEV 
  • Sequoia 
  • Tundra HEV 
• Best-ever first quarter: 
  • bZ4X 
  • GR Corolla 
  • Corolla HEV 
  • Corolla Cross 
  • Crown 
  • RAV4 HEV 
  • RAV4 PRIME 
  • Sequoia 
  • Tundra HEV 

Lexus Division: 

• March gross sales had been 30,771, up 16.7 % 
• Record first quarter gross sales of 78,471, up 15.0 % 
• March electrified automobile gross sales had been 11,665, up 87.5 % 
• First quarter electrified automobile gross sales had been 29,072, up 61.1 % 
• Cars up 4.5 % in March 
• Trucks up 20.6 % in March and up 20.0 % within the first quarter 
• ES HEV, NX HEV, NX PHEV, RX HEV and LS HEV all posted robust double-digit good points within the first quarter 
• All-electric RZ gross sales had been up 363.8 % in March and up 766.5 % within the first quarter 
• LS gross sales had been up 5.6 % in March and up 18.6 % within the first quarter 
• LC gross sales had been up 21.6 % in March and up 13.9 % within the first quarter 
• Total NX gross sales had been up 15.9 % in March and up 10.0 % within the first quarter 
• Strong gross sales of the all-new TX; 9,956 bought within the first quarter 
• Best-ever March gross sales:  
  • Total NX 
  • NX HEV 
  • NX PHEV 
  • RX HEV 
  • RZ 
• Best-ever first quarter: 
  • Total automobiles 
  • Total LUVs 
  • Total NX 
  • NX HEV 
  • NX PHEV 
  • RX HEV 

Note: 
HEV = Hybrid Electric Vehicle 
PHEV = Plug-In Hybrid Electric Vehicle 
FCEV = Fuel Cell Electric Vehicle 
BEV = Battery Electric Vehicle 

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