Toyota Motor North America Reports 2023 U.S. Sales Results
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Toyota Motor North America Reports 2023 U.S. Sales Results

Toyota Motor North America Reports 2023 U.S. Sales Results
  • Toyota is projected to be the primary retail model for the 12th consecutive yr
  • Electrified car gross sales – battery, hybrids, plug-ins and gasoline cells – surge 30 % and make up practically one-third of whole gross sales quantity
  • 26 electrified car choices obtainable, essentially the most amongst any automaker with extra in showrooms all through 2024

PLANO, Texas (Jan. 3, 2024) – Toyota Motor North America (TMNA) at this time reported year-end 2023 U.S.  gross sales of two,248,477 automobiles, a rise of 6.6 % on a quantity foundation and a rise of seven.0 % on a every day promoting fee (DSR) foundation in comparison with 2022.

The firm reported U.S. fourth quarter 2023 gross sales of 619,661 automobiles, a rise of 15.4 % on a quantity foundation and a rise of 18.5 % on a DSR foundation in comparison with the fourth quarter of 2022. U.S. December 2023 gross sales totaled 226,116 automobiles, a rise of 25.5 % on a quantity foundation and a rise of 30.3 % on a DSR foundation in comparison with December 2022.

“Toyota’s multi-pathway approach to electrification accelerated in 2023 with even more vehicle choices to meet our customer’s lifestyle and budget,” stated Jack Hollis, govt vp, Sales, TMNA. “Our teams are busy preparing for an outstanding 2024 to bring 22 new, refreshed or special edition vehicles to showrooms, including sedans and more electrified options to satisfy strong customer demand. By the end of 2025, we plan to have an electrified option available for every Toyota and Lexus vehicle in the U.S.”

2023 Highlights

TMNA:

  • 26 whole electrified automobiles at present obtainable in dealerships between each the Toyota and Lexus manufacturers, essentially the most amongst any automaker
  • 2023 electrified car gross sales of 657,327 signify 29.2 % of whole gross sales quantity
  • Projected to be the primary vendor of passenger automobiles for the 12th consecutive yr, and 20 of the final 21 years
  • December gross sales up 25.5 % on a quantity foundation
  • December automotive division gross sales up 13.6 % on a quantity foundation
  • December truck division gross sales up 39.0 % on a quantity foundation
  • Fourth quarter gross sales up 15.4 % on a quantity foundation
  • Fourth quarter automotive division gross sales up 8.5 % on a quantity foundation
  • Fourth quarter truck gross sales up 18.4 % on a quantity foundation
  • Fourth quarter electrified car gross sales up 60.9 % on a quantity foundation
  • Since 2021, TMNA has introduced new investments of practically $16 billion into its U.S. manufacturing operations to assist electrification efforts to satisfy buyer demand
  • Continued profitable rollout of its digital retail platforms, Smartpath for Toyota and Monogram for Lexus
  • Lowest incentives amongst full-line producers

Toyota Division:

  • 2023 electrified automobiles gross sales of 565,800 signify 29.3 % of whole gross sales quantity
  • Projected to be the primary retail model for the 12th consecutive yr
  • December gross sales up 17.7 % on a quantity foundation
  • December automotive gross sales up 14.1 % on a quantity foundation
  • December truck gross sales up 19.3 % on a quantity foundation
  • December electrified car gross sales up 59.4 % on a quantity foundation
  • Fourth quarter division gross sales up 9.9 % on a quantity foundation
  • Fourth quarter automotive gross sales up 9.0 % on a quantity foundation
  • Fourth quarter SUV gross sales up 17.7 % on a quantity foundation
  • Fourth quarter truck gross sales up 10.3 % on a quantity foundation
  • Fourth quarter electrified car gross sales up 56.4 % on a quantity foundation
  • Corolla projected to be the primary compact automotive in America
  • Camry primary passenger automotive in America for the 22nd consecutive yr
  • Tacoma primary small pickup in America for the 19th consecutive yr
  • RAV4 best-selling SUV within the U.S. for 8th consecutive yr
  • All-time best-ever yr for:
    • GR Corolla
    • Corolla Hybrid
    • Corolla Cross
    • Mirai
    • bZ4X
    • RAV4 Hybrid
    • Sequoia
    • Tundra Hybrid

Lexus Division:

  • 2023 electrified automobiles gross sales of 91,527 signify 28.6 % of whole gross sales quantity
  • December automotive division gross sales up 9.2 % on a quantity foundation
  • December truck division gross sales 120.8 % on a quantity foundation
  • December electrified car gross sales up 97.0 % on a quantity foundation
  • Fourth quarter division gross sales up 59.7 % on a quantity foundation
  • Fourth quarter automotive gross sales up 4.4 % on a quantity foundation
  • Fourth quarter truck gross sales up 80.1 % on a quantity foundation
  • Fourth quarter electrified car gross sales up 94.1 % on a quantity foundation
  • All-time best-ever yr for:
    • Total electrified car gross sales
    • Total LUVs
    • IS 500
    • NX Hybrid
    • NX Plug-in Hybrid
    • Total NX
    • RX Hybrid

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About Toyota

Toyota (NYSE:TM) has been part of the cultural cloth within the U.S. for greater than 65 years, and is dedicated to advancing sustainable, next-generation mobility by our Toyota and Lexus manufacturers, plus our practically 1,500 dealerships. 

Toyota instantly employs greater than 49,000 individuals within the U.S. who’ve contributed to the design, engineering, and meeting of greater than 33 million automobiles and vans at our 9 manufacturing crops. By 2025, Toyota’s tenth plant in North Carolina will start to fabricate automotive batteries for electrified automobiles. With extra electrified automobiles on the street than some other automaker, Toyota at present provides 26 electrified choices.

Through its Driving Possibilities initiative, the Toyota USA Foundation is dedicated to creating modern instructional packages inside, and in partnership with, traditionally underserved and numerous communities close to the corporate’s 14 U.S. working websites.

For extra details about Toyota, go to www.ToyotaNewsroom.com.