Toyota Is Killing The Venza

Raise your hand if you saw this coming. When Toyota unveiled the Crown Signia last night, many of us felt the company’s SUV lineup was getting too crowded. Toyota seemingly felt the same way, so the Venza will be dropped after the 2024 model year, replaced by the SUV-ified Crown. The Venza will retire just after its fourth birthday.

Dave Christ, general manager at Toyota North America, told Automotive News there was some internal debate about whether to keep the Venza in the lineup: “We were very happy with the Venza, and if it weren’t so close to Crown Signia, we would have kept it, but the dimensions are similar and it’s a very similar buyer, so we made the decision to sunset the Venza.”