Motorola’s attempt to innovate smartphone design was poorly showcased by the Motorola Backflip and Motorola Flipout, both released in 2010. Despite their efforts to move away from conventional form factors, their unconventional designs were more confusing than groundbreaking.

The Motorola Backflip introduced a backward-flipping keyboard that created ergonomic issues. Placing the keyboard on the back of the device required users to open the phone to access the physical keys, resulting in an awkward and inconvenient experience. This design choice not only defied user expectations but also made the device less user-friendly.

In addition to its unusual form factor, the Backflip struggled with outdated hardware and software. The device’s modest processor and older version of Android failed to keep up with its competitors. The combination of lackluster specifications and unconventional design positioned the Backflip as a niche device that failed to attract a wider audience.

Following closely behind the Backflip, the Motorola Flipout took a different approach to unconventional design. Released later in 2010, the Flipout featured a square form factor that could be flipped open to reveal a small QWERTY keyboard. While the square design aimed to provide a compact and pocket-friendly option, it presented its own challenges.

The square form factor, though unique, raised concerns about the device’s practicality. The limited size of the display compromised the user experience, especially when compared to more traditional rectangular designs. The square shape, while intriguing, diverged from smartphone evolution. Additionally, the Flipout faced criticism for its build quality, particularly the durability of its hinge mechanism, which was essential for the flipping action.