• Rolls-Royce pronounces departure of Director of Sales & Brand, Henrik Wilhelmsmeyer, with impact from 29 February 2024
• Henrik leaves Goodwood after six years to take up a brand new senior place throughout the BMW Group, taking part in a number one position shaping the model’s future high-end luxurious vehicles
• Succeeded as Director of Sales & Brand on 1 March by Julian Jenkins, former Regional Director and General Manager, Sales Operations
• Julian returns to Rolls-Royce after serving as Sales Director of BMW UK, and most lately Chief Commercial Officer at Italian supercar producer Bizzarrini

“Since 2018, Henrik Wilhelmsmeyer has completely transformed our mindset and attitude – how we work together, how we understand and interact with our clients and the experiences we offer them. He leaves Rolls-Royce a better place, with his enduring legacy of innovation, progress and achievement in client engagement, product development and consistency in the way our marque presents itself around the world. To build on Henrik’s work, we’re delighted to welcome Julian Jenkins back to Goodwood. Like Charles Rolls, Julian originally studied engineering but found his true vocation as a consummate sales, marketing and product professional. His luxury experience, strong leadership, strategic thinking, and communication skills make him exceptionally well placed to build on Henrik’s achievements. These are exciting times for all of us, and we wish both Henrik and Julian well in their new roles.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

An uncompromising, unceasing need to make sure the very best ranges of actually private shopper engagement and absolute consistency in how Rolls-Royce presents itself around the globe are central pillars of Rolls-Royce Motor Cars’ power and ongoing success as an organization. Today, Rolls-Royce pronounces that the architect of many initiatives which drive these facets, Henrik Wilhelmsmeyer, is relinquishing his position as Director of Sales & Brand after six years with the corporate. From 1 March, Henrik will take up a brand new senior place throughout the BMW Group, the place he’ll play a number one position shaping the model’s future high-end luxurious vehicles.

Henrik got here to Rolls-Royce’s international headquarters at Goodwood in 2018, having beforehand been the marque’s Regional Director for the Greater China area. During his tenure, he led the product growth, gross sales and advertising campaigns for business-critical mannequin launches together with Cullinan, Ghost, Phantom Series II and, most lately, Spectre. He additionally performed a central position in making Coachbuild a everlasting fixture throughout the Rolls-Royce portfolio.

Committed to consistency in all issues, Henrik remodeled the marque’s mindset and perspective. In explicit, he basically reshaped how Rolls-Royce understands and interacts with its purchasers and the experiences it presents them. He introduced a extra targeted, individualised, disciplined and data-driven method to shopper engagement, for instance with the invitation-only Whispers app for Rolls-Royce house owners. Under Henrik’s management, Rolls-Royce developed a brand new Visual Identity, presently being rolled out at seller companions worldwide. The marque additionally prolonged its massively profitable Goodwood Private Office idea to Dubai and Shanghai, with two extra following this 12 months. Thanks partly to those Private Offices, 2023 was a file 12 months by way of each quantity and worth for the marque’s unrivalled Bespoke programme.

Henrik’s successor from 1 March might be Julian Jenkins. Julian is a well known determine inside Rolls-Royce, having beforehand spent six years at Goodwood, first as General Manager, Sales Operations, then as Regional Director for the Europe. A former President of Aston Martin Lagonda within the Americas, and holder of senior roles at Bentley in North America and the Asia-Pacific area, he makes a welcome return to the Home of Rolls-Royce after serving as Sales Director of BMW UK, and most lately Chief Commercial Officer at Italian supercar producer Bizzarrini, the place he performed a vital position in driving income progress and shaping the business success of the corporate. Julian’s worldwide expertise, product experience and deep data of the luxurious sector guarantee he’s completely positioned to take Rolls-Royce ahead in the direction of its all-electric future.