CEO Davide Grasso stated Maserati’s hotly anticipated Porsche Taycan rival is “unmistakably a Maserati” but in addition “such a disruptive design project”, suggesting it’s going to take inspiration from the newest Granturismo and Grecale however undertake a radical new look outlined by its electrical underpinnings – prone to be mainly influenced by a deal with aerodynamic effectivity.
Grasso stopped wanting naming any key rivals however he instructed the brand new EV saloon can stand out on the idea of its overt luxurious attraction and “Italian flair”, which might be essential in cementing the agency’s credentials as a bona fide luxurious model and serving to it to keep up the wholesome revenue margins it achieved in 2022.
The new saloon might be extra in the direction of the Quattroporte finish of the spectrum than the Ghibli and include a lofty value to match, as Maserati strikes away from focusing on quantity gross sales within the mainstream government section.
“We’re making the choice of not doing that,” Grasso advised Autocar. “As a luxury brand, you want to choose what not to do, and then you choose what to do. This is not where I’m going to play. We are not for everybody. We are for those that are willing to pay a premium to have a unique performance and luxury experience.”
Grasso pointed to the Grecale as instance of tips on how to translate Maserati’s luxurious credentials right into a extra accessible, volume-friendly bundle. He highlighted its driver-focused cockpit, rear leg room and a spotlight to element as differentiators from rivals.
“We have freed ourselves up from thinking about volume,” stated Grasso. “Volume is a consequence of what we do. The driver is profitability, because without profitability and quality, luxury doesn’t exist.”
All clues level to the Quattroporte EV being a sibling to Alfa Romeo’s upcoming electric Giulia, anticipated to be primarily based on the just lately revealed STLA Large platform and doubtlessly sharing its promised 1000bhp range-topping powertrain in a fearsome Trofeo variant.
This platform can accommodate batteries giant sufficient for 500 miles of vary, in addition to high-performance motors with the potential to make it Maserati’s quickest automobile but.