TOKYO, Japan, October 25, 2023 — Honda Motor Co., Ltd. Director, President for Representative, Toshihiro Mibe held a press conference today, at the JAPAN MOBILITY SHOW 2023.

Following is a summary of his formal remarks:

• About JAPAN MOBILITY SHOW

The Tokyo Motor Show has been renamed as the JAPAN MOBILITY SHOW. It will showcase not only cars and motorcycles but also a wider range of mobility products, services, and technologies. Honda will exhibit various forms of current and future mobility products at the event, inviting visitors to experience and participate in creating the future of mobility.

• Our passion behind the Honda Global Brand Slogan, “The Power of Dreams — How we move you.”

Honda celebrates its 75th anniversary this year. The Honda Global Brand Slogan, “The Power of Dreams — How we move you,” reflects the company’s commitment to realizing dreams through a diverse range of mobility products and services that empower people physically and emotionally.

Honda aims to transcend constraints and augment abilities through its mobility products and services. By offering greater freedom and expanding possibilities, Honda envisions a future where mobility enhances people’s lives.

• Value proposition unique only to Honda – “Transcend” and “Augment”

Honda’s mobility products and services aim to transcend constraints such as time and place and augment people’s abilities and possibilities. This approach has been at the core of Honda’s offerings for the past 75 years and will continue to shape future mobility.

Honda’s exhibition at the event includes various mobility products and technologies that enable people to move freely and overcome constraints, as well as products that expand their abilities and living radius.

Examples of Honda’s mobility solutions showcased at the event include the Cruise Origin autonomous vehicle, Honda eVTOL and HondaJet aircraft, SUSTAINA-C Concept car made from recycled materials, Honda Avatar Robot and the UNI-ONE mobility device, and the Honda CI-MEV self-driving micro-mobility vehicle.

• Creating our “dream mobility” through a Generative AI-powered experience

Honda invites visitors to participate in the Dream Loop, where generative AI generates design drawings of future mobility based on their input. Honda plans to select a few ideas to develop further with its designers after the show.

In addition, Honda introduces the Prelude Concept, a specialty sports model that embodies Honda’s sporty and electrified future. The Prelude Concept promises a thrilling and exhilarating driving experience.

The Honda booth at the JAPAN MOBILITY SHOW showcases a wide range of future mobility products and invites visitors to explore and imagine the future of Honda’s mobility vision. Honda hopes that visitors will share their dreams and desires for better mobility, joining them in expanding their dreams for the future.

Thank you.