Munich / Boom. The Tomorrowland festival in the Belgian town of Boom near Antwerp is a globally renowned event that attracts fans of electronic dance music. Building on their successful partnership from last year, BMW and the popular music festival are taking their collaboration to the next level. This time, they are introducing an innovative way for music enthusiasts across Europe to create their own dance hits with the assistance of artificial intelligence (AI) and share them on social media.
By incorporating AI into its first pan-European social media campaign, BMW once again demonstrates its commitment to driving innovation in the premium car industry. Teaming up with The Marcom Engine, BMW’s European agency platform, the company employs cutting-edge technology to create an unparalleled music experience.
The unique sound exploration experience offered by futurerecord.ai allows electronic dance music lovers to create personalized songs through the “Track to Tomorrow” initiative. Users engage in a chatbot conversation where they answer various questions about their preferred music genre, tempo, current mood, and visions for the Tomorrowland festival. Based on each participant’s responses, the AI mixes a customized “Track to Tomorrow” by assigning specific musical elements to their answers. Additionally, the answers are used to generate original lyrics for the track using a ChatGPT interface, which are then displayed in sync with the beat.
Encouraging social media sharing, the finished “Track to Tomorrow” is enhanced by AI-generated high-impact cover artwork. It can be directly shared from the AI application using a link, and users can also download various assets optimized for social media, such as a video featuring the AI-generated visuals and audio track, ideal for platforms like TikTok, Instagram Reels, and YouTube Shorts. Moreover, participants have the option to add an intro with a dedication, further increasing the shareability of this unique content.
This Europe-wide social media campaign will generate and share content across all European markets leading up to, during, and after the actual event. Influencer activation and an innovative marketing strategy on TikTok complement the campaign. Overall, BMW’s first pan-European social media campaign aims to highlight the strength of the European social hub while reinforcing the brand’s reputation for innovation.
The futurerecord.ai website went live on September 17, 2022.