The 2024 Auto Show is about to open to the general public, and Genesis has already revealed two wild-eyed ideas that reveals a break up trajectory of the corporate’s future. One idea is aimed on the ultra-luxury phase (suppose Bentley and Rolls-Royce), and the opposite is aimed on the high-performance phase the place future EVs will battle for dominance not solely in uncooked electrical energy however aggressive look. The Genesis Neolun falls into the previous class, whereas the Magma Concept doesn’t solely signify one future automobile, however a complete vary of high-performance autos; a sub-line of efficiency trims, if you’ll.

Genesis GV60 Magma: The Future Of High Performance Genesis Models

The Genesis GV60 Magma Concept basically kicks of the all-new Magma program, an initiative aimed toward pushing the model into the high-performance phase for the primary time. It’s constructed upon the bottom of the GV60 EV at its core, but it surely options improved battery and motor know-how. Genesis didn’t elaborate an excessive amount of on that, however the pictures communicate for themselves – this isn’t your buddy’s Tesla Model 3.

The aggressive physique elements don’t fall into that all-show-no-go class, both. The big important air consumption up entrance is definitely a useful air consumption and is used to channel air towards the battery, motors, and brakes for cooling. Canards create extra downforce, whereas curtains assist make the idea glide by air with ease. Even the bigger fenders serve a objective, on this case to assist improve brake cooling and cut back kinetic vitality.

With solely a rending of a number of Magma idea fashions and a rear shot of the GV60 Magma, we don’t have a whole thought of simply how aggressive the mannequin is, nor can we see the inside, however Genesis says it can ship “ample power” whereas on the identical time offering an expensive an snug inside.

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Genesis Neolun Concept: Korean Hospitality On A Mobile Scale

While Genesis didn’t launch a variety of preliminary pictures of the GV60 Magma, we do get a full run of pictures for the Neolun idea. According to Genesis, this mannequin “represents a contemporary reinterpretation of Korea’s distinct hospitality tradition. Highlights embody B-pillarless coach doorways, a big show that seems to come out of the sprint, and a spacious cabin that might problem even Rolls-Royce and Bentley, should you can imagine that.

Clearly a mannequin that’s able to self-driving, this idea is a bit more futuristic than the opposite ideas it’s displayed subsequent to in New York. Genesis claims the entrance seats can swivel round, indicating that sooner or later, you’ll be capable of take pleasure in a face-to-face dialog together with your rear passengers. There’s additionally a versatile show that unfolds from the rear seat; a brand new tackle rear seat leisure.

Whether or not the Neolun Concept will ever go into manufacturing is a thriller, but it surely does showcase Genesis’ ambition to be a key play in additional than the mid-luxury phase. It will probably be a very long time earlier than one thing this superior hits the highway, however a variety of what it represents may land in highway vehicles ahead of later. It will not be too lengthy earlier than Genesis finds itself competing with the large boys within the luxurious phase.