Fisker Inc. is standing out from other EV start-ups by offering a diverse range of electric vehicles to cater to different preferences and price ranges.
CEO Henrik Fisker’s extensive experience in the automotive industry is guiding the company’s rebranding and strategic decision-making process.
Fisker focuses on practicality and customer-centric design, incorporating innovative features such as the SolarSky panoramic sunroof and PowerHouse bidirectional charger in their vehicles.
As the EV industry continues to grow, many prominent manufacturers are adapting and redefining their approaches. In contrast, some companies have been built around the electric model from the beginning. Start-ups like Estrema Automobili, Lucid, Rivian, Canoo, and Atlis are all striving for prominence in this evolving landscape. Among these rising stars, Fisker stands out as a particularly interesting prospect. After an unsuccessful experience with Fisker Automotive a decade ago, the company has rebranded itself under the name Fisker Inc. and is now gaining traction in the market.
CEO Henrik Fisker emphasized that he now has full control over the company’s decisions, in contrast to his previous venture. Under this new management, Fisker Inc. has already released the Fisker Ocean, an SUV with an impressive 360 miles of range. But the company’s future holds even more promise.
Fisker Attacks The Market On Every Front
Unlike other start-ups that specialize in specific segments of the market, Fisker is diversifying its portfolio with a variety of EVs to cater to different preferences and price points. For example, while Lucid Motors is known for its high-end sedans, Fisker is offering options ranging from affordable compact SUVs to powerful sports cars.
The company recently launched four new electric vehicles, including the Fisker Alaska, a lightweight electric pickup truck, and the Fisker Pear, a budget-friendly compact SUV. Other additions include the Fisker Ronin GT, a four-door sports car with impressive power and acceleration, and the Fisker Ocean Force-E, an off-road version of the Fisker Ocean SUV. With this diverse lineup, Fisker is maximizing its chances of success.
Bred By The Game, Led By An Industry Legend
Fisker/YouTube
Fisker’s advantage lies in having Henrik Fisker, an industry veteran, at the helm. With his background in design at BMW and Aston Martin, Henrik brings a wealth of expertise to the start-up. His past achievements, such as designing the iconic BMW Z8 sports car, add credibility to the brand. Henrik’s experience and insights guide the rebranding and strategic decisions of Fisker Inc.
In an interview, Henrik Fisker explained that his previous venture, Fisker Karma, taught him valuable lessons about the importance of prioritizing customer needs and profitability. Instead of focusing solely on high-end vehicles, Fisker Inc. aims to maximize profits by producing electric vehicles in large numbers before moving on to costlier ventures. The company has partnered with industry giants like Foxconn and Magna for manufacturing, allowing for efficient production without significant investment in building their own factories.
A Distinctive Spirit Of Innovation
Fisker Media
Fisker Ocean Extreme Specs
Electric Motor
Dual-motor, all-wheel-drive setup
Maximum Power
564 horsepower
Maximum Torque
545 pound-feet
Acceleration (0-60mph)
3.6 seconds
Electric Range
360 miles
Fisker not only focuses on diversity in its vehicle lineup but also prioritizes practicality and innovation. The company takes a customer-centric approach to design, incorporating features like the SolarSky panoramic sunroof and PowerHouse bidirectional charger into its vehicles.
The SolarSky sunroof can harvest solar energy and add up to 2,000 clean miles per year under ideal conditions. The PowerHouse bidirectional charger allows the Fisker Ocean to power homes in case of emergencies. Furthermore, the Fisker Ocean can be converted into a fun convertible with its “California Mode,” making it suitable for camping.
Fisker Inc. is an auto manufacturer led by CEO Henrik Fisker that aims to create sustainable electric vehicles and has a track record of iconic car designs and pioneering EV development.
The upcoming Fisker Ocean is an SUV that embodies the company’s values of innovation, affordability, sustainability, and beautiful craftsmanship, incorporating features like a solar roof and upcycled sustainable materials.
Fisker’s future plans include the PEAR crossover, a mobility device targeting global citizens and young urban innovators, and Project Ronin, a concept for the world’s first all-electric four-door convertible GT sports car. The company also aims to create a 100% climate-neutral vehicle by 2027.
Fisker Inc., incepted in 2016, is an auto manufacturer specializing in Electric Vehicles (EV). Co-founded by Chairman and CEO Henrik Fisker, who is Danish by birth and American by nationality, Fisker is a company with a very specific vision and mission. As the world’s first digital car company, it seeks to “create a clean future for all”, “by making the world’s most sustainable vehicles”. This of course is easier said than done, but perhaps a man like Mr. Fisker is the one to lead the charge. He’s known for creating iconic cars, as well as pioneering EV development, with a passionate eye for technology and futuristic design. He’ll take risks and challenge protocols, in an effort to be an innovator, ceaselessly striving towards making a dream into reality.
Celebrated as an iconic figure within the automotive industry, Mr. Fisker led the development of the BMW Z8 sports car, which was driven by the character of James Bond in 1999’s The World Is Not Enough. The Z8 Roadster then took the globe by storm, as Mr. Fisker was the President and CEO of BMW Designworks USA. By the year 2000 in the Z8, we’re talking about a car that had the same potent drivetrain as the M5, but was 500 pounds lighter, and had the acceleration of the Chevrolet Corvette.
One can guess that the performance of this car is without question not a surprise, given the healthy V-8 engine output, coupled with the car’s light weight. With the top down while rowing gears using the six-speed manual, you can bet this was as fun of a car as it was stylish. Despite the staggering price tag, there were only 400 examples earmarked for the United States, and all were spoken for, invoking the notion of an instant classic. Indeed, this roadster has the performance to match:
0-60 mph in 4.5 seconds
120 mph in 15.1 seconds
1/4 mile in 13 seconds @ 111 mph
Top Speed governed at 155 mph
Braking from 70 mph in 165 feet
0.90 g’s of lateral movement
In addition to his BMW work, Mr. Fisker had a stint with Aston Martin as a board member and design director. This resulted in the manufacturer’s turnaround, and the DB9/V8 Vantage became the most-sold Aston Martin ever, even to this day. Ultimately this led to the Fisker Karma, the world’s first luxury plug-in hybrid, launched in 2011. The Karma featured a full-length solar roof, adjustable regenerative braking, and a vegan interior. This was five years before Fisker Inc. came about, which is actually Mr. Fisker’s second automotive company.
It appears Mr. Fisker has the ability to look into the future and see what others do not. Today at Fisker Inc., this starts with the zero emissions Sport Utility Vehicle (SUV) known as the Ocean. This vehicle falls in line with everything that Fisker and the company stand for: innovation, affordability, ingenious engineering, sustainability, and beautiful craftsmanship. The Fisker method is to use less, use better, and use again. This has been accomplished in several ways with the Ocean, by creating a solar roof, sourcing from responsible suppliers, and using upcycled sustainable materials.
Fisker Ocean Range and Price
Ocean Sport
Ocean Ultra
Ocean Force E
Ocean Extreme
Range
250 miles
340 miles
360 miles
360 miles
Price
$49,999
$37,499
$68,999
$68,999
The Ocean will have five trims: Sport; Ultra; Force E; Extreme; and the limited-edition One, with an estimated price range between $37,499-$68,999. The range will be between 250–360 miles, using as large as a 113 kWh battery pack. The available roof-mounted solar panels, called SolarSky, could supply up to 2,000 miles of range per year under ideal conditions. An interesting claim for sure, but one that has yet to be seen. Only the entry-level Sport has a single motor powering the front wheels, with a total output of 275 horsepower, expected to go from zero to sixty mph in 6.9 seconds. The latter trims have a motor on each axle, for a combined 550 horses and all-wheel-drive (AWD), propelling the EV SUV from zero to sixty in just 3.6 seconds. Front-drive models are rated to tow 2,040 pounds, while those with AWD can pull 4,000. The Force E is set to join the lineup later, an off-road version sporting 33-inch tires.
Fisker Ocean Extreme Specs
Electric Motor
Dual-motor, all-wheel-drive setup
Horsepower
564 horsepower
Torque
545 pound-feet
0 to 60 MPH
3.6 seconds
Price
$68,999
The driver-centric all-electric Ocean SUV will make use of technology such as an enormous 17.1-inch touchscreen that will rotate from landscape to portrait, unlike in Teslas, depending on driving conditions. It will also feature a Harmon Kardon stereo, of which every model will have along with the infotainment screen, except for the base Sport. Also, the Sport trim has a fixed-glass panoramic sunroof, but the rest carry a panoramic glass roof with a retractable panel.
Activating “California mode,” results in the roof panel opening, along with the rear and side glass, creating an open-air experience. This is perhaps the final note in innovation for this tidal wave of change Ocean SUV.
SUVs are, of course, uber-popular, and another offering from Fisker, comes in the form of the PEAR crossover. This vehicle’s acronym name stands for Personal Electric Automotive Revolution. About 4,500 mm long, it still seats five, with storage space and many industry-first features. With a starting price of $29,900 before any incentives, expect to see the PEAR in 2024. Thought of as a mobility device rather than a conventional car, it targets “global citizens and young urban innovators.
“Fisker is about making things for humans, by humans, with an emphasis on designing “individual mobility for people and planet” is what the company has to say. It seems that this is what the PEAR is, a futuristic and minimalist concept, that blends Fisker’s mission of sustainability, tech, and unique design. This is already something echoed with the Ocean, except in a larger package, one that is familiar and desired. The PEAR is something that seems to defy classification into any existing market segment, making Fisker’s attempt ground-breaking, to say the least.
Ronin, a historical noun from feudal Japan, is a term that means a wandering samurai who had no lord or master; what an awesome name for a car, even if it is at this time, just a concept. This vehicle is hailed as the world’s first all-electric four-door convertible, GT sports car. With “thrills beyond speed,” and a name like that, it’ll be quite interesting to see if Project Ronin shapes out as described by the automaker. If what the company has done already, namely with the Ocean, expect this to hit the mark. Given Mr. Fisker’s history, nothing less makes sense.
Fisker Inc. might only have a few credits to its name thus far in a short time in existence, but clearly, the company is shooting for the moon. Everything accomplished is a fresh new take, and perhaps because it is so, it has yet to catch fire. However, it’s never about quantity, but always quality. Looking a bit ahead, if we may, Fisker announced it would like to create a 100 percent climate-neutral vehicle by 2027. No doubt an aspirational goal, but what does this even mean? As enthusiasts, we all love our cars, but how can one not love the concept of Climate Neutral Vehicle Production? After all, we want to be here as long as we can, and Fisker is working to make that possible.
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