Tag Archives: Subbuteo

Matt Prior: Is your old Ford Fiesta suddenly worth a fortune?

When products like salad cream and Subbuteo were facing the end of their production, renewed customer interest saved them. Their decline in popularity was attributed to the increasing popularity of mayonnaise and video games.

However, when their makers announced their discontinuation, nostalgia sparked renewed interest and saved them. Today, we can still enjoy tangy lettuce and play with tabletop figurines.

Interestingly, both products were actually saved in 2000. It’s easy to think that it was more recent, as we often mix up memories from several decades ago.

Now, the beloved Ford Fiesta, one of Britain’s favorite small cars, has ceased production. While it’s not clear if there was a sudden increase in demand for the new model, it’s likely that the model’s profitability was affected by safety and emissions regulations.

Despite this, the discontinuation of the Ford Fiesta has led to a surge in interest in older models. Car & Classic, a classifieds website, reported a 70% increase in searches for Fiestas during the weekend when production ended.

This raises the question of whether the value of old Fiestas has also increased. While it’s unlikely that many people are buying Fiestas as an investment, it’s reasonable to assume that prices would rise when demand goes up.