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Maruti Suzuki Arena Celebrates 6 Years with Over 7 Million Customers


Maruti Suzuki’s Arena network offers popular models like Alto K10, S-Presso, Celerio, Wagon R, Eeco, Swift, Dzire, Ertiga, and Brezza

Maruti Wagon R

Maruti Suzuki India Limited (MSIL) is commemorating six years since the launch of its Arena retail channel, which has catered to over 7 million customers during this period. The company has a presence of 2,853 outlets (including showrooms and service touch points) across 2,392 cities in the country.

The Arena lineup consists of models such as the Alto K10S-Presso, Celerio, Wagon R, Eeco, Swift, Dzire, Ertiga, and Brezza. Maruti introduced the Nexa channel in 2015 to focus on premium cars, while the Arena showrooms were launched in 2017 to cater to more affordable models.

Maruti Swift

Several Arena models, including the Alto K10, Wagon R, Swift, and Brezza, consistently rank among the top-selling cars in India each month. These models, on average, achieve around 10,000 monthly sales.

Also Read: These 5 Maruti Cars Are Most Likely To Get Their Bharat NCAP Safety Ratings The Earliest

Shashank Srivastava, Senior Executive Officer, Marketing & Sales at Maruti Suzuki, emphasizes the significant contribution of Arena to the brand’s success. With a standalone market share of over 29% in FY 2023-24 until July 2023, Arena’s lineup of 9 products has accounted for 68% of Maruti Suzuki’s overall sales.

Maruti Ertiga CNG

The Nexa lineup includes the Ignis, Baleno, XL6, Grand Vitara, Invicto, and Fronx. Maruti offers most of its cars with the option of CNG, while the Grand Vitara and Invicto models also have a strong-hybrid variant. By 2025, Maruti Suzuki is expected to release its first electric vehicle.

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