Milan. “FUTURE OF JOY” is the title of the exhibition that BMW Group Design is presenting on the Salone del Mobile 2024 in Milan. The focus is on the Neue Klasse and what it means for the design of the BMW model.
“The Neue Klasse represents the next generation of BMW vehicles with its core characteristics ‘electric, digital, circular’”, says Adrian van Hooydonk, Head of BMW Group Design. “It is a game changer for the entire company. This change is particularly evident in the design. Whether through the fusion of analogue and digital, new bio-based materials or the monolithic design language reduced to the essentials.”
“FUTURE OF JOY” by BMW Design presents working environments through which BMW designers are creating these pioneering options for the electrical, digital and round mobility of tomorrow. Visitors will achieve insights into the brand new design technique and the event technique of the 2 Vision automobiles and can have the ability to see, hear, really feel, style and scent the Neue Klasse.
The daybreak of a brand new design period.
The aspiration to create technologically wonderful merchandise and, on the similar time, emotional experiences that put individuals on the centre is constantly mirrored within the exhibition. The entrance portal, which welcomes guests with a pleasant floral design, already types the gateway to a brand new world. From the road, the portico already supplies a glimpse of the BMW Vision Neue Klasse. With a delicate sound and perfume expertise, the portal instantly provides guests the sensation of an optimistic and galvanizing future. This is made tangible by the BMW Vision Neue Klasse, which presents itself to the general public within the new design language of BMW – clear, elegant and timeless – within the centre of the courtyard. The atrium sees itself as a spot of encounter, inspiration and reflection.
With the transition into the inside of the exhibition “FUTURE OF JOY” by BMW Design, the customer enters a hotter world of colors with yellow and orange tones. On a journey by way of the completely different design disciplines, inside and exterior, color and trim design, in addition to consumer interface and sound design, they uncover how previously separate classes merge into each other and collectively create a holistic consumer expertise. A light-weight present performs with the color ideas of the 2 imaginative and prescient automobiles: yellow for the BMW Vision Neue Klasse and orange for the BMW Vision Neue Klasse X. The matt silver ceiling of the room creates a sense of infinite area on account of reflection and stands for concord between individuals and know-how. Sustainable color and materials samples, art work from the work and design course of and multimedia shows of the BMW Vision Neue Klasse and BMW Vision Neue Klasse X allow the viewers to immerse itself within the feeling of constructive lightness of the Neue Klasse.
“FUTURE OF JOY” by BMW Design is opening as a part of the Salone del Mobile from 16 to 21 April 2024 and will be visited between 10 a.m. and seven p.m. on the House of BMW in Via Monte Napoleone 12 in Milan.
Salone del Mobile – a spot for artistic alternate.
For the BMW Group design crew, the Milan Design Week is among the important sources of inspiration and platforms for exchanging concepts with different designers and inventive minds from the fields of vogue, artwork and structure. Holger Hampf, Head of BMW Group Designworks, along with Alice Rawsthorn, design critic and co-founder of Design Emergency, mentioned the subject “Design as Accelerator for Change” on the opening of the Salone del Mobile within the House of BMW. A recording of the speak on the position of design and the way it accelerates constructive change will be seen at
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