The all-electric MINI Cooper is a reinvention of the original model, with a purist design and a focus on urban driving fun. It combines the MINI brand’s history and tradition with innovative technology for an all-electric future. The design of the new MINI models is modern and digital, reflecting the brand’s urban character and the joy of innovation. The exterior features a sleek and compact silhouette with classic MINI design elements. The front end is characterized by iconic circular headlights and a striking grille, while the rear section has clear surfaces and flush rear lights. The interior is minimalist and digital, with a round instrument cluster in the centre and a steering wheel that structures the purist design. The interior features textile surfaces and a homely atmosphere. The new MINI Cooper is equipped with the MINI Interaction Unit, a high-resolution OLED display that revolutionizes the user experience. It offers different experience modes and the first MINI Intelligent Personal Assistant for voice-controlled interaction. The MINI Operating System 9 provides an intuitive and modern interface for accessing vehicle functions. The new MINI Cooper also offers enhanced driver assistance systems, electrified drivetrain technology for all-electric driving fun, and excellent driving dynamics for a comfortable and sporty driving experience. Charging the MINI Cooper is simplified and efficient, with fast charging capabilities and easy-to-understand settings through the MINI App. Overall, the all-electric MINI Cooper combines the iconic MINI DNA with innovative technology, offering a unique driving experience in an urban setting.