The Bollinger B1, a promising all-electric SUV with 614 horsepower, was set to disrupt the industry. However, Bollinger canceled both the B1 SUV and the B2 truck, leaving a gap in the electric vehicle market. Now, Bollinger Motors has announced plans to bring back both models at an undisclosed date.

The Bollinger models were notable because they showed that power and off-road capabilities could coexist with an electric motor. The unique style of the Bollinger vehicles, reminiscent of vintage military vehicles, added to their appeal. However, with the upcoming release of other utilitarian-style electric SUVs, the Bollinger’s relaunch comes at a time when competition is becoming fierce.

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The Bollinger B1 And B2 Are Making A Comeback

The Bollinger B1, first introduced in 2017, was designed to be an SUV with two electric motors and all-wheel drive. It aimed to have a quick acceleration rate and appeal to a wide range of potential customers. The Bollinger B2, a pickup truck version of the B1, shared many similarities with its SUV counterpart.

Source: Bollinger (estimated values from 2022)

The revival of the Bollinger SUV and truck plans means exciting things are ahead for electric vehicle customers. However, the company’s focus seems to be on commercial work vehicles like the B4. Engineering work for the B1 and B2 may be outsourced. Bollinger founder Robert Bollinger stated that work on the vehicles is continuing.

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A Unique Construction Sets The Models Apart By Linking Vintage and Modern

Unlike other EV start-ups, the Bollinger vehicles embrace a simpler, vintage design. Without the latest technology and large touchscreens, the Bollinger brand attracts classic car lovers and off-road enthusiasts. The company’s focus on electrifying the commercial truck market sets it apart from other automakers.

The initial rendering of the Bollinger B1 generated significant interest, with 10,000 vehicle reservations within five months. This showed that there was a demand for blocky work vehicles with a vintage aesthetic. While more manufacturers are jumping on the trend of creating vintage electric off-roaders, Bollinger’s expertise in commercial work vehicles may give it an edge.

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With A Steep $125,000 Price Tag, The Bollinger Models Are More Costly Than The Competition

The Bollinger B1 and B2 were initially expected to have a starting price of $125,000, making them more expensive than their competition. While the vintage aesthetic and off-road capabilities may attract some customers, other manufacturers offer similar vehicles at lower prices. The range of 200 miles, once considered sufficient, now falls short compared to newer electric vehicles.

Despite the challenges, Bollinger motors has a unique business model focused on electrifying the commercial trucking industry. This expertise may give them an advantage over other automakers who are just starting to enter the market for electric SUVs and trucks.

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We’ll Have To Wait And Watch What Happens

With the future release of the Bollinger B1 and B2, it is unclear how they will fare in the market. However, Bollinger’s unique design and expertise in commercial work vehicles may give them an edge over the competition. Only time will tell if the Bollinger models can justify their steep price tag and find success among electric vehicle customers.

The Bollinger B1 was much more than a concept. It promised a horsepower of 614 ponies and was set to enter the electric market in 2022. However, Bollinger canceled both the Bollinger B1 SUV and Bollinger B2 truck, leaving a gap in the electric vehicle world.

Now, Bollinger Motors has announced that it plans to bring back the two concept models at an undetermined release date. These models were unprecedented because they proved that power and off-roading navigation could coexist with a 100-percent electric motor. The Bollinger also had a unique style with a vintage military feel that is usually associated with gas-guzzlers.

The relaunch of the Bollinger models comes at a prime time, as more utilitarian-style electric SUVs are scheduled to make a debut.

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The Bollinger B1 And B2 Are Making A Comeback

The Bollinger B1 was first introduced in 2017 with an anticipated acceleration rate of 4.5 seconds to 60 MPH. It was designed to be adaptable and appeal to a wider range of potential customers. The Bollinger B2, on the other hand, had a pickup truck persona.

Bollinger B1 and B2 Specs

Source: Bollinger (estimated values from 2022)

The Bollinger SUV and truck plans may focus more on commercial work vehicles rather than consumers. The company will outsource engineering work for the B1 and B2 models.

“The B1 team is starting right now,” said Robert Bollinger, founder of Bollinger Motors. “We got to a pretty good point with the bodywork and stamping before we paused. We’re bringing all that back, and the work is continuing.”

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A Unique Construction Sets The Models Apart By Linking Vintage and Modern

Unlike other EV start-ups that focus on abstract features and clean lines, the Bollinger embraces a simpler vintage aesthetic. It doesn’t have swanky technology and mega touchscreen displays. It’s a no-frills car that appeals to classic car lovers, off-road adventurers, and environment enthusiasts. The Bollinger brand is full of contradictions, but it oddly works.

Robert Bollinger, the head of Bollinger Motors, initially aimed to revolutionize the commercial truck market. However, the Bollinger B1, with its unique design, garnered a lot of attention from consumers. In just five months, 10,000 vehicle reservations piled up for the Bollinger SUV.

While other manufacturers have also started making vintage electric off-roaders, Bollinger possesses a niche market and expertise in establishing efficient work vehicles, which gives it an advantage.

With A Steep $125,000 Price Tag, The Bollinger Models Are More Costly Than The Competition

The Bollinger B1 and B2 models were anticipated to enter the electric vehicle market with a starting price of $125,000, which is higher than the competition. For example, the Munro MK_1 is expected to start at around $60,000, and the Volkswagen Scout is rumored to start at $40,000. The Mercedes EQG concept comes closest in price at $150,000.

Having a range of 200 miles may not be enough to impress customers anymore, as electric vehicle technology has advanced rapidly. SUVs like the Fisker Ocean Extreme exceed 350 miles in range, setting a high benchmark for battery longevity.

Despite competition from other manufacturers, Bollinger Motors has a unique focus on commercial work vehicles and applies the same principles to consumer vehicles. This makes its vehicles more practical for off-roading and sets it apart from other automakers.

We’ll Have To Wait And Watch What Happens

It is too soon to tell whether Bollinger will succeed with its pricing strategy or if other manufacturers will face challenges when the B1 and B2 models are released. While there is no clear timeline for production, Bollinger fans can look forward to the eventual release of these electric utility vehicles.