Alfa Romeo is set to adopt Stellantis’s new electronic architecture for its new Giulia in 2025. However, CEO Jean-Philippe Imparato has clarified that this update will not result in a complete overhaul of the brand’s interior design philosophy or an attempt to compete with German manufacturers in terms of in-car technology.
Imparato acknowledges and respects the digital technology advancements made by Mercedes, but he believes that Alfa Romeo customers are not looking for excessively large infotainment screens or a multitude of digital assistance systems. He states, “We’re developing our technology, and you will see what we’re working on in 2025 when Alfa Romeo becomes the first to deploy the Stellantis group’s all-new electronic architecture, STLA Brain. But it won’t change how our cars speak or appeal to our customers. We must continue to play to our strengths.”
Based on customer research, Alfa Romeo has discovered that its buyers desire a captivating telescopic double-cowled instrument panel and an infotainment system that provides them with specific information about the car’s condition without overwhelming them with unnecessary data.
Imparato confirms that the future Alfa Romeo models will retain the distinct cannocchiale aesthetic and will feature larger central displays where appropriate. He also expresses interest in implementing a larger head-up display that projects a “ghost car” on the road ahead, helping drivers position their vehicles as they drive. This feature aligns with Alfa Romeo’s goal of enhancing the driving experience and keeping the driver engaged. Imparato emphasizes, “What I don’t need is to know the weather for three weeks’ time. I don’t care – I’m here to drive.”
In terms of autonomous driving technology, Alfa Romeo plans to offer separate driving modes: “I want to drive” and “I want to be driven.” Drivers will be required to select the appropriate mode at the beginning of each journey, preventing any confusion between semi-autonomous operation and full human control.
