In celebration of BMW Motorrad’s 100th anniversary, the company has been hosting various events throughout the year. In April 2023, they released a coffee table book, followed by the BMW Motorrad 100 Years Anniversary Exhibition the following month. In July, during the BMW Motorrad Days in Berlin, they showcased a special custom R 18 build. The event reportedly attracted over 32,000 fans.
Building on the success of these events, BMW Motorrad will be launching the first BMW Motorrad Days Americas in 2023. The event will take place at Barber Motorsports Park in Leeds, Alabama. It will coincide with the 2023 Barber Vintage Festival from October 6 to 8.
Registration for BMW Motorrad Days Americas 2023 is now live, and attendees can expect a range of activities including a Fan Zone with live music, food trucks, a beer garden, product displays, merchandise, and a kid zone. Ride Experiences will allow participants to test ride BMW’s latest lineup, including off-road and electric demos. Stunt shows featuring Chris McNeil, a ride-in bike show for vintage and custom bikes, and a Barber Museum Scavenger Hunt will also be available. Additionally, the Double R Fest offers the opportunity to ride on track with Nate Kern, but preregistration is required due to limited availability.
To find out more information and preregister for BMW Motorrad Days Americas in 2023, visit the provided link.
From July 7 to 9, 2023, the BMW Days marked a momentous occasion during BMW Motorrad’s grand 100th-anniversary celebration. This event drew an impressive crowd of approximately 32,000 passionate enthusiasts, both motorcyclists and non-riders alike. Besides those from Germany, there was a strong presence from Italy, France, and the UK, with a remarkable representation of around 60 nations in total, highlighting the event’s global appeal.
The BMW Days offered an abundance of captivating activities and shows, catering to the diverse interests of attendees. From the adrenaline-pumping Motodrom show to the awe-inspiring display of custom bikes in the Heritage Area, there was something for everyone to enjoy. However, the true heart of the event revolved around the immersive BMW Motorrad brand experience. Attendees were delighted to explore a comprehensive lineup of over 60 motorcycle models, an extensive range of accessories, and a spacious fan shop.
Moreover, the event showcased more than 30 international partners, providing opportunities for exciting trips, comprehensive training, and exhilarating test rides. Notable features like Rent A Ride, Fuel for Life, the BMW Motorrad International GS Trophy, and the BMW Group Classic garnered much attention and excitement.
Meanwhile, at the iconic BMW Motorrad plant in Berlin Spandau, approximately 1,600 enthusiastic visitors were granted a unique opportunity to witness the fascinating process of BMW motorcycle production through guided tours. For diehard admirers of BMW GS models, BMW Motorrad went above and beyond to offer a truly special experience. In addition to providing top-notch enduro training courses and expertly guided off-road tours, the grounds of the MCC Schenkenhorst were ingeniously transformed into a vibrant hub, serving as a perfect gathering spot for the global BMW GS community.
At the Spreewaldring, a 2.7-kilometer (1.7-mile) track boasting a width of 10 meters, visitors were treated to an exhilarating experience like no other. They had the opportunity to take the latest BMW S 1000 models for a ride, all while receiving expert guidance and supervision from seasoned instructors provided by MotoRacingSchool. Meanwhile, for those seeking an adrenaline-pumping experience on four wheels, BMW didn’t disappoint. Several times a day, racing taxi rides were offered in the BMW M2, with skilled drivers at the helm providing a rush of speed and excitement.
Running in tandem with the BMW Motorrad Days, the Pure&Crafted Festival took center stage, captivating the attention of approximately 5,000 spectators. This unique festival, initially introduced in Berlin at the behest of BMW Motorrad in 2015, artfully blended the worlds of music and motorcycle culture into an enthralling and harmonious celebration. With a carefully curated lineup of live performances and musical acts, the Pure&Crafted Festival offered attendees a delightful auditory experience, complemented by a vibrant display of motorcycle culture
Unlock Your Automotive Passion and Explore the Road Ahead
