Tag Archives: Mehretu

First design research for Julie Mehretu’s BMW Art Car revealed. World premiere on the Centre Pompidou Paris in May 2024. Her BMW M Hybrid V8 to race on the 24 Hours of Le Mans in June. Announcement of the worldwide driver workforce and beginning quantity. Workshops with artists in varied African cities.

New York/Munich. Julie Mehretu presents her first design research for the twentieth BMW Art Car. For this challenge, the internationally famend artist combines her creative work with a private enthusiasm for automotive design and pace. She interprets dynamism into type and applies one in all her monumental motifs from a two-dimensional image aircraft onto a three-dimensional industrially designed object. In the course of this artistic course of, the BMW M Hybrid V8 racing automotive prototype turns into the canvas of Mehretu’s multi-layered artwork and the following addition to the legendary BMW Art Car Collection. The twentieth BMW Art Car will have a good time its official world premiere on the Centre Pompidou in Paris on May 21, 2024, earlier than competing a couple of weeks later within the 24 Hours of Le Mans on June 15/16.

Fusion of picture motif and racing automotive creates artwork on wheels.
For the design of the twentieth BMW Art Car, Julie Mehretu makes use of the color and type vocabulary of an current large-format portray from a newer collection of works: obscured pictures, dotted grids, neon-coloured spray paint and Mehretu’s iconic gestural markings give her design an summary visible type. She transfers the ensuing picture motif as a high-resolution {photograph} onto the car’s contours utilizing a 3D mapping method. This creates the distinctive creative foiling with which the BMW M Hybrid V8 will compete within the Le Mans race. Mehretu on her course of: “It wasn’t until after going to the 24 Hours race in Daytona last year that the idea of how to approach the BMW Art Car really crystallised. I was thinking about Frank Stella’s grid and how this could also be a shout-out to former BMW Art Car artists. And I kept thinking of this painting in my studio that I had just finished and the model of the Art Car was in my studio and I thought maybe we can try to have the car move through this painting.”

For the primary time, Julie Mehretu, whose work might be introduced this 12 months inside a significant retrospective on the Palazzo Grassi in Venice from March 17, is working with BMW on a three-dimensional format. The interaction of the surfaces and geometry of the car creates a remix of parts of her portray and opens up new views for the artist in her artistic course of. “The artistic play of what you are able to do on this new three-dimensional house and what number of imaginations and innovations are performed out to construct it’s extremely instructive. It is not only the automotive itself however the designers and their deliberations in addition to and foremost the drivers and their needs and aspirations which make it turn into this place of goals the place portray, conceptual artwork, aerodynamics, pace and aesthetics can take part,” says Mehretu.

In accordance with the laws of the FIA, the 3D model of the paintings can solely be utilized to the BMW M Hybrid V8 with a movie wrap. For this, Julie Mehretu is working carefully with the German Race Spirit workforce led by Manuel Eberl and Gertraud Brenninger to design the twentieth BMW Art Car. Race Spirit was already concerned in realising the design created by Jeff Koons for the seventeenth BMW Art Car.

Julie Mehretu working on her 20th BMW Art Car. Photo: André Josselin and Tina Paffen © BMW AG

From the museum to the race monitor – and again once more.
In holding with the lengthy custom of the BMW Art Car Collection, the artistically designed car might be introduced to the general public for the primary time in an internationally famend museum on May 21. As with the world premieres of the BMW Art Cars by Roy Lichtenstein (1977) and Jeff Koons (2010), the disclosing will happen on the Centre Pompidou in Paris. That identical week, the paintings might be a part of this system of the Concorso d’Eleganza on the Villa d’Este in Cernobbio (May 24-26).

The shut connection between artwork and motorsport can be an integral a part of the historical past of the BMW Art Car Collection. The very first BMW Art Car, designed by Alexander Calder in 1975, made its dynamic debut on the Circuit de la Sarthe in Le Mans. As the twentieth BMW Art Car, Julie Mehretu’s car will compete at Le Mans with beginning quantity 20 and might be pushed by BMW works drivers Sheldon van der Linde (RSA), Robin Frijns (NED) and René Rast (GER) within the 24 Hours of Le Mans from June 15 to 16, 2024. The artist may also design the racing fits through which they are going to compete at Le Mans.

“The prospect of competing in a BMW Art Car at the 24 Hours of Le Mans is an additional incentive for the entire M Motorsport team to prepare the BMW M Hybrid V8 as perfectly as possible for this big stage,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH. “In the a centesimal 12 months of the race’s existence and 25 years after BMW’s final victory at Le Mans, profitable there with a BMW Art Car could be the best attainable success for all of us.”

Following its race at Le Mans, the twentieth BMW Art Car may also turn into an exhibit that might be introduced to the general public in museums and on artwork platforms worldwide. However, Julie Mehretu’s method goes far past the car as a stand-alone creative work.

Workshops with younger creatives in quite a few African cities.
A central element of the challenge is the PanAfricanTranslocal Media Workshop Series on the African continent, which is able to proceed the collaboration between Julie Mehretu and BMW in 2025. Together with Mehret Mandefro, Emmy-nominated producer, author and co-founder of the Realness Institute, which works to strengthen the media ecosystem throughout Africa, the artist will host workshops in eight African cities over the course of 9 months to supply artists with an area for encounters, change and collaboration. The outcomes of the workshops will then be introduced on the Zeitz Museum of Contemporary Art Africa in Cape Town – along with the twentieth BMW Art Car. An necessary companion for the conception of the programme is the artist residency Denniston Hill in Upstate New York, based in 2004 by Julie Mehretu, Lawrence Chua and Paul Pfeiffer.

Julie Mehretu was unanimously chosen to design the twentieth BMW Art Car in 2018 by a jury of high-ranking representatives of the worldwide artwork world. The panel consists of famend curators and museum administrators from varied nations, together with Koyo Kouoh, Executive Director and Chief Curator, Zeitz MOCAA, Cape Town; Hans-Ulrich Obrist, Artistic Director of the Serpentine Galleries, London; and Cecilia Alemani, Donald R. Mullen, Jr. Director and Chief Curator, High Line Art, New York. Like all of the artists concerned within the creation of the BMW Art Car Collection since 1975 – together with Frank Stella, Andy Warhol, César Manrique, Esther Mahlangu, David Hockney, Jenny Holzer, Cao Fei and John Baldessari, along with these already talked about – Julie Mehretu was given unrestricted artistic freedom within the realization of her concepts for the most recent car of this globally distinctive assortment.

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