The Toyota Tacoma Appears Alongside Xolo Mariduena, George Lopez and the Entire Cast of the Upcoming Epic Action Adventure Film from Warner Bros. Pictures
This summer, the highly anticipated first-ever Blue Beetle film will take audiences on an action-packed journey with Jaime Reyes and his family as he transforms into Blue Beetle.
Toyota has partnered with Warner Bros. Pictures as the official automotive partner for the film, which will be released in theaters on August 18, 2023. Directed by Ángel Manuel Soto, the film features Xolo Mariduena in the lead role as Jaime Reyes, also known as Blue Beetle.
The story follows Jaime Reyes, a recent college graduate who returns home with big dreams but finds that things are not as he left them. Fate intervenes when Jaime comes into possession of an ancient alien biotechnology relic called the Scarab, which bonds to him and grants him a powerful suit of armor with incredible abilities. This event changes his destiny forever, as he becomes the superhero Blue Beetle.
The Tacoma plays a significant role in the film as the Reyes family’s beloved vehicle, affectionately referred to as the “Taco.” With its rugged capabilities, the Tacoma joins the thrilling adventure as a star in the movie. Additionally, the new 2024 Tacoma makes a special cameo appearance.
“We are excited for audiences to see the unstoppable Tacoma on the big screen in Blue Beetle,” said Lisa Materazzo, group vice president of Toyota Marketing, Toyota Motor North America. “The Tacoma was the perfect co-star for this thrilling and action-packed adventure, marking Blue Beetle’s debut in theaters.”
To support the film partnership, Toyota has launched a Blue Beetle-inspired campaign featuring the 2024 Tacoma. In a commercial starring Blue Beetle actor Xolo Mariduena, a lively debate about the Tacoma’s capabilities versus Blue Beetle’s heroic powers ensues, ultimately leading to the conclusion that the two should team up.
“We were thrilled when the Blue Beetle filmmakers decided to give a real ‘role’ to the Tacoma in the film, allowing it to drive the action alongside our stars,” said Louise Soper, Senior Vice President of Global Brand Partnerships at Warner Bros. Pictures. “Toyota is an iconic brand, and we are excited to bring the action to audiences worldwide when the film hits theaters.”
Don’t miss the chance to watch Blue Beetle, exclusively in theaters starting on August 18, 2023. For more information, please visit https://www.bluebeetlemovie.net/.
About Blue Beetle
Blue Beetle is a feature film from Warner Bros. Pictures, bringing the DC Super Hero to the big screen for the first time. Directed by Ángel Manuel Soto, the film stars Xolo Mariduena as Jaime Reyes, who becomes Blue Beetle. After returning home from college, Jaime discovers an ancient relic of alien biotechnology called the Scarab. When the Scarab chooses Jaime as its host, he gains an incredible suit of armor with extraordinary powers, transforming him into the superhero Blue Beetle. Gareth Dunnet-Alcocer wrote the screenplay based on DC characters, with John Rickard and Zev Foreman producing, and Walter Hamada, Galen Vaisman, and Garrett Grant serving as executive producers.
Blue Beetle will be released internationally in August 2023 and in North America on August 18, 2023. It is a Warner Bros. Pictures presentation, produced by Safran Company, and will be distributed worldwide by Warner Bros. Pictures.
About Warner Bros. Motion Picture Group
Warner Bros. Motion Picture Group consists of Warner Bros. Pictures, New Line Cinema, and Warner Bros. Pictures Animation. The group collaborates with talented storytellers worldwide to create exceptional entertainment for global audiences. With a long-standing presence in the industry, Warner Bros. Motion Picture Group produces a diverse range of films for theatrical release worldwide.