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Toyota GR Corolla Adds Premium Grade to its Lineup of Hot Hatch Cars

  • In 2024, Toyota introduces a new Premium Grade to the GR Corolla lineup
  • The Premium Grade comes with standard high-performance features like front and rear Torsen limited slip differentials, red GR brake calipers, and GR logoed suede-trimmed seats
  • The GR Corolla Circuit Edition will continue for 2024 in a stunning Blue Flame color
  • Enhancements have been made across the GR Corolla lineup to improve stability
  • Performance parts like GR Performance lowering springs, shocks, and more are available

PLANO, Texas (Sept. 25, 2023) – Toyota GAZOO Racing is turning up the heat on the already hot GR Corolla in 2024 by introducing the new Premium Grade and continuing the Circuit Edition. The Premium Grade takes the features from the optional Performance Package and makes them standard, offering high-performance components and an upgraded interior for enthusiasts.

According to Mike Tripp, Vice President of Toyota Vehicle Marketing and Communications, the response to the GR Corolla has been incredible. He stated, “This model has captured a passion for driving, and by adding the Premium Grade with standard high-performance components and an upgraded interior, we can give fans even more ways to enjoy this rowdy hot hatch.”

The new Premium Grade of the GR Corolla is focused on delivering an exceptional driving experience. It features a dual LSD (limited slip differential) that can split power between the left and right axles, allowing for maximum traction and torque distribution on the outer wheels during cornering. Brake cooling ducts are also included to minimize brake fade. In addition, the Premium Grade comes with an upgraded interior featuring Brin Naub suede-trimmed seats that are heated and a heated steering wheel. It also includes convenient features like front and rear parking sensors, JBL Premium Audio, and a wireless cell phone charger. The Premium Grade will be available in a choice of Heavy Metal, Ice Cap, Black, or Supersonic Red.

The GR Corolla Circuit Edition, which will be available in Blue Flame and Ice Cap colors for 2024, features black forged aluminum 18-inch BBS wheels that help reduce weight. It also comes with a bulge hood, forged carbon fiber roof, gloss black high-mounted rear spoiler, black side rocker graphics, leather-wrapped shift knob with a blue sightline, and a forged carbon fiber accent on the shifter top plate.

Toyota will also offer an expanded lineup of official TOYOTA GAZOO Racing performance parts for the GR Corolla later this year. These include performance lowering springs, shocks, and the option to add a Rear Sport Wing for a more stylish look.

Updates have been made to the chassis and aerodynamics of the GR Corolla for 2024 to improve stability. The rally racing developed GR-FOUR All-Wheel-Drive system allows for adjustable four-wheel drive performance, providing maximum traction and control. The GR Corolla is powered by a turbocharged G16E-GTS 1.6-liter 3-cylinder turbo engine that produces 300 horsepower and 273 lb.-ft. of torque. It also features a six-speed intelligent Manual Transmission with rev matching and a super-rigid structure for enhanced performance.

All GR Corolla models come equipped with Toyota Safety Sense 3.0, which includes features like Pre-Collision System with Pedestrian Detection, Dynamic Radar Cruise Control, Lane Departure Alert with Steering Assist, Lane Tracing Assist, Road Sign Assist, and Automatic High Beams. The Circuit Edition also includes Blind Spot Monitor, Rear Cross Traffic Alert, Hill Start Assist Control, and Rear Seat Reminder.

The 2024 GR Corolla will be available in three grades: Core Grade, Premium Grade, and Circuit Edition. The Core Grade features GR logoed fabric sport seats, functional fender and rear fascia aero vents, 18-inch 15-spoke Cast Alloy Wheels, sports-tuned suspension, aggressive front and rear bumper styling, and GR-FOUR stamped side rockers and wide-fender flares. The Premium Grade includes everything from the Core Grade and adds GR logoed Brin Naub Suede-trimmed seats, front and rear limited-slip differentials with red GR calipers, JBL Premium Audio, heated steering wheel and front seats, front and rear parking sensors, and brake cooling ducts. The Circuit Edition includes everything from the Premium Grade and adds features like a forged carbon fiber roof, bulge hood with functional air vents, 18-inch black 10-spoke forged-alloy BBS wheels, black side rocker graphics, leather-wrapped shift knob with a blue stripe, gloss black high-mounted rear spoiler, and a choice of Blue Flame or Ice Cap color.

With the purchase of a 2024 GR Corolla, customers will receive a complimentary 1-year membership to the National Auto Sport Association (NASA) which includes benefits like one free High Performance Driving Event (HPDE) and discounted admission to NASA-sanctioned events.

The 2024 GR Corolla also comes with a variety of convenient and connected features. It includes Toyota Audio Multimedia with an 8-inch touchscreen, Wireless Apple CarPlay and Android Auto, a color Multi-Information Display, and Toyota Safety Sense 3.0. Additional features include a cloud-based native navigation system, simultaneous dual Bluetooth phone connectivity, Wi-Fi Connect, Apple Music and Amazon Music integration, Remote Connect, Safety Connect, and Service Connect.

The GR Corolla is assembled at Toyota’s dedicated GR Factory in Motomachi, Japan, which is known for producing legendary cars like the Lexus LFA and Supra A80. The GR Factory uses manual assembly techniques and precise quality checks to ensure that each GR Corolla is crafted with exceptional care and attention.

The 2024 GR Corolla comes with Toyota’s 36-month/36,000-mile basic new-vehicle warranty and additional warranties for the powertrain and corrosion. It also includes ToyotaCare, which covers factory-scheduled maintenance and roadside assistance for two years or 25,000 miles.