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10 Most Iconic Mazda Models Of All Time

Summary

  • Mazda’s rich history of car manufacturing is underpinned by innovation and flair, featuring a portfolio of versatile cars such as sports cars, sedans, vans, and SUVs.
  • The Mazda Cosmo, with its Wankel rotary engine, was a revolutionary car that showcased Mazda’s heritage and brought attention with its attractive design.
  • The Mazda RX-7 and RX-8 were influential cars that symbolized Mazda’s commitment to great handling, engaging driving experiences, and unique engine technology. These cars were flagship products for the company.

Mazda, founded in 1920 has a rich history of car manufacturing with its success underpinned by innovation and flair. From being into cork manufacturing and machine tools in its initial stages, it later produced its first vehicle in 1931, which was a mini three-wheel open truck called the Mazda-Go. As a testament to their versatility is the portfolio of cars they’ve been able to produce over the last few decades, which includes sports cars, sedans, vans, and SUVs.

As a result, the Japanese automobile manufacturer has come to become a popular choice in the market, particularly to enthusiasts for whom Mazda now serves to be a regular household name. With a knack for venturing into the less known territories and being a step ahead both in terms of design and modern engine-building techniques, Mazda has presented some iconic cars in the market, and here are our top ten picks for the same.

Related: A Mazda Rotary Sports Car Is Happening After All, But There’s A Catch

10 Mazda Cosmo

A front 3/4 shot of a 1967 Mazda Cosmo Sport 110S parked
Mazda

Any list about cars from Mazda has to begin with the Cosmo, the first production Mazda car with a Wankel rotary engine. Named Cosmo due to the large-scale fascination with the Space Race, it had an attractive touring coupe design that was well received by the masses. But the real selling point of the car was the 1.0-liter twin-rotor engine. And while it was an expensive car, it was still considerably popular. It stands tall as probably the leader of years of heritage Mazda accrued.

Engine Specifications

Displacement

1.0 liter

Power

110 horsepower

Torque

96 lb-ft@3,500 rpm

Transmission

Four-Speed Manual

0-60 mph

8.8 seconds

In 1968 Mazda introduced a Series || Cosmo which was faster and featured a more powerful engine, powered brakes, and an improved Five-Speed Transmission, but in terms of absolute impact, the first gen Cosmo was truly revolutionary.

9 Mazda RX-2

The first gen Mazda RX-2 marked an important turning point for the brand as it was the first car to go mainstream with a rotary engine, a 1146 cc Wankel that produced around 130 horsepower. It was available in both coupe and sedan body styles. In a first for the company, it was also mated to an automatic transmission, which lent it an element of intrigue but did not do wonders for its fuel economy figures and even its handling was largely sub-par, as per most experts.

Engine Specifications

Displacement

1.1 liter

Power

130 horsepower

Torque

115 lb-ft @ 4000 rpm

Transmission

Four-Speed Manual

0-60 mph

8.8 seconds

While the RX-2 sold like hotcakes initially, the oil crisis of the early 1970s really created a large dent in its sales. Even then, the RX-2 came out to be an excellent choice for buyers in the market looking for something fresh and unique, and it also served as the backbone of a long successful legacy under the RX badge.

Related: 10 Things You Should Know About Mazda’s Wankel Rotary Engine

8 Mazda RX-7 SA/FB

A parked 1979 Mazda RX-7
Mecum

While Mazda had already proven its mettle to make highly competitive cars in the market, the RX-7 is probably the most influential car to have shaped its history. It was highly appreciated for its great handling and engaging driving experience.

Engine Specifications

Displacement

1.1 liter

Power

100 horsepower

Torque

105 lb-ft

Transmission

Five-Speed Manual, Three-Speed Auto

0-60 mph

9.6 seconds

It had a perfect 50:50 weight balance with a low center of gravity, rear-wheel drive, and 5-speed manual transmission, ​​​​​​and low body weight under 1,100 kg (2,425 lbs) made for a sweet driving experience. Overall, the RX-7, much like the Cosmo, symbolized everything that the Japanese manufacturer stood for and aimed to achieve, making it a flagship product for the company.

7 Mazda MX-5 Miata (NA)

Launched on February 10, 1989, the original Mazda MX-5 Miata weighed a mere 960 kg (2,120lbs) and therefore had a small and light body in an attempt to provide better control and make the car more exciting.

Engine Specifications

Displacement

1.6-liter

Power

116 horsepower

Torque

100 lb-ft

Transmission

Five-Speed Manual

0-60mph

9.1 seconds

It also added other goodies to the package including front and rear independent control arm suspension and four-wheel disc brakes. It went from 0-60mph in nine seconds but the real value of the Miata didn’t lie in its numbers. Mazda focused on the driving experience and control behind the wheel, which was pure poetry in motion and is still true three decades later.

Related: 2025 Mazda Miata: Everything You Need To Know

6 Mazda 787B

A front 3/4 shot of Le Mans winning Mazda 787B driven by Johnny Herbert
Mazda

By 1991, Mazda had very quickly emerged as one of the leading car manufacturers. The company has since achieved some significant credentials on the track, but none can compare to the 1991 Le Mans where the car emerged victorious in a hard-fought tussle. Britain’s Johnny Herbert took the checkered flag driving the four-rotor-engined Mazda 787B.

Engine Specifications

Displacement

2.2-liter

Power

700 horsepower

Torque

448 lb-ft @6500 rpm

Transmission

Five-Speed Manual

0-60 mph

3 seconds

The victory was monumental in more ways than one. The 787B was the first non-piston-engined car to win a Le Mans race. It was also the first car from a Japanese brand to win at the Le Mans, a record that stayed unbroken until Toyota did it as recently as 2018.

5 Mazda RX-7 FD

A front 3/4 shot of a 1992 red Mazda RX-7 parked
Mazda

The RX-7 FD has historically been one of the most revered sports cars of all time. Compared to its predecessor, the FD boasted a much more futuristic design featuring smoother body lines and a new twin-turbocharged 1.3-liter twin-rotor engine that produced 255 horsepower.

Engine Specifications

Displacement

1.3 liter

Power

255 horsepower

Torque

217 lb-ft @ 5000 rpm

Transmission

Five-Speed Manual

0-60 mph

4.9 seconds

In addition, a lower body weight of 1,300 kg only accentuated it’s performance resulting in a top speed of around 160 mph. Today, the Mazda RX-7 FD has become a real collector’s item with Spirit R models, which had cross-drilled brake rotors, being the most collectible.

Related: Is Mazda Really The New Toyota In 2023?

4 Mazda 3 MPS / Mazdaspeed 3

A parked 2007 MazdaSpeed 3
Mazda USA

Well into Mazda’s Zoom Zoom era, the Mazda 3 is one of the most important cars in the company’s history, however, the Mazda 3 MPS (Mazda Performance Series) that was introduced in 2007 remains ahead of the rest.

Engine Specifications

Displacement

2.3 liter

Power

263 horsepower

Torque

280 lb ft.

Transmission

Six-Speed Manual

0-60 mph

6.5 seconds

To create the MPS, Mazda fitted the 3 with a 263 horsepower (196kW) 2.3-liter inline four-cylinder engine that drove the front wheels. The car was also fitted with a GKN Limited Slip Differential and the engine was mated to a six-speed manual transmission. Mazda based the MPS on the five-door version of the Mazda 3, but added extra structural bracing and gave the car subtle performance styling cues.

3 Mazda RX-8

2019 Mazda RX-8
Mazda

The RX-8 has the distinction of being a very popular car among enthusiasts, though it quite clearly wasn’t the finest car Mazda ever built, or so was the prevailing opinion among experts. The four-door coupe was able to achieve this due to its elegant and refreshing exterior styling that attracted buyers and under the hood , it had a well-balanced 1.3 liter two-rotor engine which was a joy to drive.

Engine Specifications

Displacement

1.3 liter

Power

238 horsepower

Torque

164 lb-ft @5000 rpm

Transmission

Five Speed Manual, Four Speed Automatic

0-60 mph

6.6 seconds

A well-balanced chassis along with great handling ensured that the car overall was perfect for high-powered revving and high-speed cruising.

Related: 2024 Mazda CX-70 Two-Row Compact SUV: Everything We Know So Far

2 Mazda CX-5 First Generation

Gray 2015 Mazda CX-5
Mazda

The first-generation Mazda CX-5 has arguably been Mazda’s most important vehicle over the last decade. In spite of the fact that Mazda hasn’t particularly been renowned for making SUVs, the CX-5 represents their potential of great adaptability according to the demands of the market.

Engine Specifications

Displacement

2.0 liter

Power

162 horsepower

Torque

155 lb-ft @ 5000 rpm

Transmission

Six-Speed Automatic

0-60 mph

9.8 seconds

It was available with both Front-Wheel Drive and All-Wheel Drive variants along with new and much more fuel-efficient Skyactiv engine technology, the CX-5 became the key to Mazda’s survival in the market. With Mazda’s history considered, one can be sure that it’s going to keep up with the SUV trend and provide us with very capable cars through its innovation.

1 Mazda MX-5 Miata (ND)

2023 MX-5 Miata with city skiline bacground
Mazda

The next car on the list is fittingly, the MX-5 Miata (ND). It epitomizes the growth that has been seen by Mazda as a brand and the maturity that has been reflected in their cars. In terms of a balanced package that a car can offer at this price, the MX-5 Miata is as good as it gets.

Engine Specifications

Displacement

2.0 liter

Power

181 horsepower

Torque

151 lb-ft

Transmission

Six-Speed Manual

0-60 mph

5.7 seconds

Its power, modern design, precise handling, and the addition of modern safety technology culminates into being an overall sweet deal for the consumer. The cabin experience isn’t particularly great, but the driver-centric approach adopted by Mazda is practical and doesn’t distract from an overall enjoyable driving experience.

Introducing The Exclusive Maserati MCXtrema: A Track-Only Supercar

Embodying automotive innovation and racing expertise, the all-new Maserati MCXtrema is set to take the world by storm. Boasting a staggering 730 horsepower, this beast is engineered to be a track-only vehicle for collectors.

Originally called ‘Project24’, the MCXtrema is the spiritual successor to the Maserati MC20, the Italian-made super sports car that marked the dawn of a new era for the brand. Its name carries the weight of Maserati Corse’s rich legacy, along with the concept of the extreme, highlighting its superior performance and design.

Exclusive and unapologetically bold, the MCXtrema is limited to just 62 units worldwide, all of which have already been sold. Developed for the gentleman racer and the racing enthusiast, the MCXtrema promises to stoke the fires of passion for on-track racing. Its sleek design and unrivaled performance make it ready to dominate private test tracks around the globe. The grand unveiling of the Maserati MCXtrema is scheduled at The Quail, A Motorsports Gathering, during the esteemed Monterey Car Week 2023. View all Maserati models currently for sale on duPont REGISTRY by clicking the link below.

View All Maserati For Sale


The Real Difference Between Mercedes And Maybach

Mercedes-Benz has played a significant role in the innovation and development of the automotive industry. With more than a century in the business, they are the number-one brand when it comes to luxury, technology, and safety. While there are more luxurious brands out there, they are much more expensive, exclusive, and not as innovative as Mercedes-Benz. However, Mercedes-Benz decided to venture into the exclusive luxury segment with another sub-brand.

Maybach, originally an ultra-luxury brand under Daimler-Benz, was created to cater to ultra-wealthy individuals who desired a more luxurious and exclusive vehicle, while still providing the build quality of a Mercedes-Benz. The Maybach brand gained popularity among rappers and entertainers, even leading to the establishment of a record label named Maybach Music Group owned by rapper Rick Ross. However, Maybach lacked the cutting-edge technology found in its Mercedes counterparts, which hindered its success in the long run.

Maybach Was Founded In 1909 And Mercedes In 1926

Contrary to common belief, Maybach was initially an independent company and not directly associated with the Mercedes brand. It was founded by Wilhelm Maybach and his son Karl Maybach in 1909 after Wilhelm left the Daimler Motors Corporation. They began by manufacturing diesel airplane engines before producing their first car, the Maybach W1, in 1919. The company produced 12 different models before being acquired by Mercedes in 1960.

Mercedes-Benz, on the other hand, was originally founded in 1926 as Daimler-Benz by Gottlieb Daimler, who owned Daimler Motors Corporation, and Karl Benz. Mercedes has since been recognized as a pioneer in automotive technology and is one of the most well-known and longest-standing luxury automotive brands in history. To this day, the brand continues to flourish with its Performance AMG and Maybach Luxury divisions.

What’s The Difference Between Mercedes And Maybach

Mercedes-Benz serves as the main brand, offering a wide range of vehicles in its lineup. It includes everything from the affordable A-class to luxurious S-class models, as well as small crossovers and large, luxurious family SUVs. The goal is to provide cars for customers who still desire the accessible Mercedes brand, while also catering to wealthy individuals.

Maybach, on the other hand, focuses on creating bespoke ultra-luxury cars based on Mercedes vehicles, specifically designed for the wealthy. These cars are sold in limited numbers and offer extensive customization options beyond what regular Mercedes cars provide. Maybach vehicles pride themselves on attention to detail, whether it be the quality of materials used or the exquisite craftsmanship for which the brand has become known.

The Maybach models, including the Maybach 57, 62, and the one-off Exelero, were all produced in limited numbers and carried hefty price tags. Maybach’s meticulous manufacturing process and unparalleled features set it apart from regular Mercedes vehicles.

The Maybach 57 And 62 Were Based On The W140 S-Class

Under Mercedes ownership, Maybach did not release another vehicle until the Maybach concept in 1997, which was based on the W140 Mercedes S-class produced between 1991-1998. This particular S-class model was renowned for its exceptional build quality, making it an ideal platform to create an ultra-luxury vehicle. However, Maybach did not launch the finished product until 2002.

The Maybach 57 and 62 models were introduced in 2002, but they still utilized the older W140 S-class chassis. During that time, the new W220 S-class had just been released with upgraded features and technology. However, Maybach excelled in terms of technology and comfort features, surpassing even Rolls-Royce. The Maybach models were also longer than any S-class variant available at the time, catering to owners who desired chauffeured transportation.

In 2008, the Maybach brand ranked number one ahead of Rolls-Royce and Bentley in the Luxury Brand Status Index. These vehicles became highly sought after by wealthy individuals, with rappers like DJ Khaled, Rick Ross, and Birdman featuring them in their music videos. Despite Mercedes-Benz producing other noteworthy vehicles, Maybach received significantly more media attention.

Maybach Was Canceled In 2012 Due To Poor Sales

While Mercedes had a successful lineup of vehicles that consistently achieved strong sales, Maybach struggled with poor sales figures. Maybach only produced two models with various variations and one concept car:

  • Maybach 57
  • Maybach 62
  • Maybach Landaulet (one-off concept)

Despite having a wealthy clientele, Maybach proved to be a financial burden for Mercedes-Benz due to its high production costs. The vehicles carried hefty price tags, with the base Maybach 57 starting at $366,000 and the Landaulet exceeding $1.3 million. In comparison, the S-class models ranged from $70,000 to $180,000, while Rolls-Royces started at $300,000. Moreover, Rolls-Royce outsold Maybach, further impacting its sales performance.

In the decade of its production, Maybach projected annual sales of 2,000 cars, but ultimately sold just over 3,000 units. In contrast, Rolls-Royce sold 2,711 cars in 2010 alone. Furthermore, the W211 S-class sold 11,200 cars in its worst year (2009) and over 30,000 in 2006 in the United States alone. Plans were being made for a new generation of Maybach vehicles in collaboration with Aston Martin, alongside the new Aston Martin Lagonda. However, with only 44 Maybachs sold in 2011, the brand was discontinued in 2012.

Maybach Is Now An Ultra-Luxury Trim For The Mercedes S-class

In 2015, Mercedes revived the Maybach name as an ultra-luxury trim level of the S-class. The first car under this revival was the Mercedes Maybach S600, accompanied by the Vision Mercedes Maybach Concept 6 showcased in 2016, which provided a glimpse of the future Mercedes design language. Current Maybach models, such as the S-class and GLS, offer more luxury features, exclusive Maybach badges, and unique paint schemes. However, these models do not feel significantly different from a regular S-class, as many of the options can be included in the standard model.

In summary, Maybach, once an affluent brand that carved a niche for itself, has been reduced to a higher trim level with special options within the Mercedes-Benz lineup.

Lotus Keeps British Cycling On Track With Its New Olympic bike

Lotus has partnered with the Great Britain Cycling Team (GBCT), Hope Technology, and Renishaw to develop the second-generation Hope-Lotus track bike. The aim is to enhance performance at the 2024 Olympic Games in Paris. Building on the success of the Tokyo 2020 model, which won seven Olympic medals, the new bike has been redesigned by Lotus and GBCT to improve aerodynamic efficiency.

Key to the bike’s design is the wide-element fork, inspired by fighter jets and patented by Lotus. This fork reduces drag and improves airflow around the rider. It is made from high-grade carbon fiber, the same material used in the Lotus Evija hypercar, ensuring both lightness and optimum aerodynamics.

To ensure maximum performance, Lotus conducted over 150 hours of wind tunnel testing and used advanced fluid dynamics simulation.

The partnership between Lotus and GBCT has a history of producing innovative and groundbreaking bikes, including the Lotus sports bikes and the iconic Lotus type 108.

If you’re interested in purchasing a Lotus model, you can view all available options on the duPont REGISTRY website.

10 Things Every Enthusiast Should Know About Japanese Sports Cars

Japan has long been the land of innovation in the auto industry, continually producing gems revered by all and sundry. And even though Japanese automakers joined the sports cars race late, in the 60s, they’ve done a lot for the category. For a long time, high performance and artistic styling in sports cars were a preserve for European automakers.

However, when some Japanese creations hit the market, they more than stirred the waters. From the groundbreaking Datsun S211, Honda S500, and Toyota 2000GT of the 60s to the game-changing Nissan GT-R R32, Acura NSX, and Mazda RX-7 of the late 80s and 90s, Japan has been a force to reckon with on all fronts in the automotive world.

Today, Japanese cars get the respect they deserve. And even though the Land of the Rising Sun is a long way from dethroning industry heavyweights like Porsche and Ferrari, it has shown true potential for producing track-focused cars. Modern Japanese sports cars like the Nissan GT-R NISMO, the Lexus LF-A, and Toyota GR Supra are performance icons, building on the successes of their predecessors. Here are some things that you ought to know about Japanese sports cars.

RELATED: 15 Best JDM Cars Of The 90s

10 Not All Japanese Sports Cars Are JDM Cars

Falcon® Photography via Flickr
Front 3/4 shot of three Nissan Skyline GT-R R34s parked

This goes without saying. Yes. Having a Japanese sports car, or any car made in Japan whatsoever, doesn’t make it a JDM car, even though it was probably manufactured and assembled in Japan. Confusing, right? On the contrary, this concept is easy to get. JDM simply stands for Japanese Domestic Market. JDM cars and parts are exclusively made for sale in the local Japanese auto market and are designed to meet Japan’s laws, regulations, and market demands.

JDM sports cars are primarily popular for their difference in price compared to USDMs, exclusivity, culture, and sometimes quirky features and modifications. They can attribute most of their success to the entertainment scene, featuring in magazines such as Super Street, movies such as The Fast and the Furious,and video games such as Need for Speed and Forza Motorsport. The most popular JDM sports car among gearheads and enthusiast alike is probably the Nissan Skyline GT-R R34, which will soon be street legal and a worthy import.

9 Used Japanese Sports Cars Hold Their Value

Toyota
A shot depicting all Supra generations

Japanese cars, in general, can be hailed for their reliability. And it’s this culture of creating highly dependable vehicles that make some used Japanese sports cars highly valuable. Take used cars made in the 80s and 90s, during JDM’s golden age, for instance. The nostalgia in some of the gems from this era, like the Nissan Skyline “Godzilla,” Mazda RX-7, and Toyota Supra, will never fade away.

Cars from this era represent the epitome of Japanese car culture and street racing. From robust engines to stick shifts and sequential twin turbos, these sports cars, and some from the early 2000s, are the dream driver’s cars and worthy collections. It’s no wonder some MKIV Supras go for over $100,000 on the used car market, a recent example on auction sold for $190,000.

8 Japanese Sports Cars Feature Some Of The Most Reliable Engines

Bill Abbott via Flickr
A shot depicting 1991 Acura’s C30A VTEC engine

If a manufacturer makes reliable cars, you can as well expect them to make an engine to match. And this is true for most Japanese sports cars. Cosmetics and exclusivity may curve out status symbols, but they are not everything. Most buyers just need a vehicle with an engine that can run with minimal mishaps. And maybe run past 100- or 200,000 miles. If an engine can check this basic requirement and add high performance into the picture, all the better.

Legendary engines like Nissan’s RB26DETT and Toyota’s 2JZ GTE featured a robust build that makes them reliable. These popular engines favor swaps and tunes and can comfortably accommodate more power with a few modifications. However, the most reliable of engines from this era is Honda’s C30A engine that came with the Acura NSX. It featured V-TEC technology, making the engine fuel efficient at low revolutions and more potent at higher revolutions.

RELATED: ’90s JDM Cars That Deserve To Be Reborn

7 Expect Durable Build Quality On Used Japanese Sports Cars

Willian Cittadin via Unsplash
MkIV SupraFront 3/4 shot pf two MkIV Supras parked

Japanese automakers have made and keep making cars that you can count on. Industry heavyweights like Toyota take the automotive manufacturing process seriously and put their heart into their products. Toyota’s tradition and approach to manufacturing are customer-centric. The cars from their plants need to meet safety, durability, and reliability requirements first before leaving the assembly line to ensure buyers get the highest quality products.

Other Japanese manufacturers also fall in line in terms of producing high-quality sports cars since the principles of kaizen apply almost everywhere. Manufacturers like Honda, Subaru, and Mazda continue to build dependable cars, and it’s not hard to see some of their old timers in the used car market. Mazda even does an exceptional job at offering well-built sports cars with impressive styling that seems way below the asking price.

6 You Get High Performance At An Affordable Price

Acura
Front 3/4 shot of a 2019 Acura NSX cruising

Did you know that a Honda can actually smoke a Ferrari? Yes. During its debut, the 1991 Accura NSX was built to beat the Ferrari 328 and proved to be the better roadster in terms of speed and driving dynamics, all at a much lower sticker price. Today, modern Japanese sports cars still keep this competitive spirit alive. Therefore, it’s unsurprising that the new Accura NSX, the legendary Nissan GT-R NISMO, and Lexus LFA can give heavyweights like the Lamborghini Huracan and Ferrari F8 a run for their money.

These top-of-the-line Japanese sports cars may not be labeled as affordable but are better priced than their competitors. Price, however, should not be a deterrent factor when it comes to these cars since even some basics like Nissan 350/370Z or Subaru WRX STi offer impressive performance, all while being pocket friendly. And don’t forget, most are tuner-friendly as well.

5 Japanese Sports Cars Were The First To Feature 4WS

Jacob Frey 4A via Flickr
Front 3/4 shot of Honda Prelude Si parked

There’s a lot that the modern auto industry owes to Japanese innovation, from lean manufacturing systems and improved oil filtration to microchip and navigation systems. But perhaps one of the most significant innovations concerning steering and handling is the four-wheel steering system. The 1988 Honda Prelude Si was the first mass-production sports car sold in the United States to feature this technology, but Nissan’s HICAS system on the JDM 1985 Nissan Skyline GT-R R31 came earlier.

Though the system wasn’t well received when it debuted, it’s starting to re-emerge in marques such as Cadillac, Ferrari, Audi, BMW, Lamborghini, BMW, Porsche, etc., developing their own 4WS systems. Due to the associated complexities and high costs, we are yet to see the day when this system will be a standard feature in all sports cars. However, the many advantages of 4WS systems, such as improved steering response and stability, outweigh the cons.

RELATED: 10 Cool Japanese Cars We Can’t Have In America

Tokumeigakarinoaoshima via Wikimedia
Front 3/4 shot of a tuned Mitsuoka Orochi depicting a bosozoku-style front splitter

Not every manufacturer is a fan of modern designs in vehicles. And this is what makes the car culture in Japan different. From tuners and DIYers to manufacturers, there’s a sport scar hailing from this island that either looks like it’s out of place or out of space. Consider the bosozoku cars, for instance. The styling features long front splitters, long exhausts, wide fender flares, and other modifications unique to Japan.

Japanese manufacturers are also fond of creating attention grabbers sports cars with unconventional designs. A good example is Mitsuoka Motors. Mitsuoka’s Orochi, which borrows its name from a mythical eight-headed dragon, is nothing short of weird. This JDM sports car is built on the platform of a Honda NSX and runs a 233 horsepower 3.3-liter V6 Toyota powerhouse. However, it gets most of its attention from its “ugly” design rather than its performance.

3 Japanese Sports Cars Have High Tuning Potential

Subaru
Front and rear 3/4 shot of a Subaru BRZ tS and Subaru WRX STI Type RAparked

Tuning is in the DNA of Japan’s car culture, and, in a good way, their sports cars are always on the receiving end of it. Tuning is a thing initially more associated with car owners inclined towards making stock engines perform at their peak. In Japan, the availability of affordable and quality aftermarket performance parts and the creation of easy-to-work-with sports cars is what led to the growth of legendary tuning houses like Trust, BLITZ, and Smokey Nagata’s Top Secret.

Most sports cars from this island, even modern iterations, are highly tunable. It’s easy to squeeze more power from a Subaru WRX STi, Mazda MX-5 Miata, Nissan Z, Mitsubishi Lancer Evo, or Honda Civic Type R with a good investment in the necessary software and parts. Considering that aftermarket car parts manufacturers and tuning shops are in their numbers, finding a fair bargain shouldn’t be a challenge.

2 Some Are The Best Drift Cars Of All Time

Aral Tasher via Unsplash
Front 3/4 shot of a Nissan 350Z drifting

Take some time and watch Formula DRIFT or RedBull’s Drift Masters European Championships. You won’t take long before noticing that Japanese sports cars like the Toyota GR86 and Nissan Silvia are staples in these competitions. Drifting as a technique in motorsports traces its roots back to Japan with the “father of drifting,” Kunimitsu Takahashi but is more associated with the “Drift King,” Keiichi Tsuchiya.

Fast-forward to the 21st century and drifting has graduated from being a technique into a motorsport discipline. The Japanese cars had a good time perfecting this art and keep the fire burning(or tires smoking) to this day. When your Japanese sports car meets requirements such as being RWD, lightweight, and good weight distribution, there are chances it can make a great drift car with some modifications. Just make sure not to drift on a public road or private parking lots to avoid colliding with authorities.

RELATED: A Mazda Rotary Sports Car Is Happening After All, But There’s A Catch

1 Most Japanese Sports Cars Are Cheap To Maintain

Mazda
A side profile shot of a Mazda MX-5 Miata parked by the roadside

Japanese sports cars have some of the lowest maintenance costs over the course of ownership. To many, owning a sports car remains a dream they fear could quickly turn into a nightmare because of the associated costs. And this is true for most sports cars and the reason why most remain on the higher end of the price scale, targeting wealthy clients. However, Japanese sports cars do not, for the most part, fit the “high maintenance” description.

Besides being a hub for the most reliable car brands in the world, Japan also produces sports cars that are not only easy to own but cheap to maintain. An excellent example of a low-maintenance Japanese sports car is the Mazda MX-5 Miata. CarEdge estimates that it may only cost you about $5,761 in repairs and maintenance within your first ten years of owning a Miata, which is pretty affordable, to say the least.

10 Things Every Enthusiast Should Know About Japanese Sports Cars

Japan has long been the land of innovation in the auto industry, continually producing gems revered by all and sundry. And even though Japanese automakers joined the sports cars race late, in the 60s, they’ve done a lot for the category. For a long time, high performance and artistic styling in sports cars were a preserve for European automakers.

However, when some Japanese creations hit the market, they more than stirred the waters. From the groundbreaking Datsun S211, Honda S500, and Toyota 2000GT of the 60s to the game-changing Nissan GT-R R32, Acura NSX, and Mazda RX-7 of the late 80s and 90s, Japan has been a force to reckon with on all fronts in the automotive world.

Today, Japanese cars get the respect they deserve. And even though the Land of the Rising Sun is a long way from dethroning industry heavyweights like Porsche and Ferrari, it has shown true potential for producing track-focused cars. Modern Japanese sports cars like the Nissan GT-R NISMO, the Lexus LF-A, and Toyota GR Supra are performance icons, building on the successes of their predecessors. Here are some things that you ought to know about Japanese sports cars.

RELATED: 15 Best JDM Cars Of The 90s

10 Not All Japanese Sports Cars Are JDM Cars

Falcon® Photography via Flickr””>

Front 3/4 shot of three Nissan Skyline GT-R R34s parked
Falcon® Photography via Flickr
Front 3/4 shot of three Nissan Skyline GT-R R34s parked

This goes without saying. Yes. Having a Japanese sports car, or any car made in Japan whatsoever, doesn’t make it a JDM car, even though it was probably manufactured and assembled in Japan. Confusing, right? On the contrary, this concept is easy to get. JDM simply stands for Japanese Domestic Market. JDM cars and parts are exclusively made for sale in the local Japanese auto market and are designed to meet Japan’s laws, regulations, and market demands.

JDM sports cars are primarily popular for their difference in price compared to USDMs, exclusivity, culture, and sometimes quirky features and modifications. They can attribute most of their success to the entertainment scene, featuring in magazines such as Super Street, movies such as The Fast and the Furious,and video games such as Need for Speed and Forza Motorsport. The most popular JDM sports car among gearheads and enthusiast alike is probably the Nissan Skyline GT-R R34, which will soon be street legal and a worthy import.

9 Used Japanese Sports Cars Hold Their Value

A shot depicting all Supra generations
Toyota
A shot depicting all Supra generations

Japanese cars, in general, can be hailed for their reliability. And it’s this culture of creating highly dependable vehicles that make some used Japanese sports cars highly valuable. Take used cars made in the 80s and 90s, during JDM’s golden age, for instance. The nostalgia in some of the gems from this era, like the Nissan Skyline “Godzilla,” Mazda RX-7, and Toyota Supra, will never fade away.

Cars from this era represent the epitome of Japanese car culture and street racing. From robust engines to stick shifts and sequential twin turbos, these sports cars, and some from the early 2000s, are the dream driver’s cars and worthy collections. It’s no wonder some MKIV Supras go for over $100,000 on the used car market, a recent example on auction sold for $190,000.

8 Japanese Sports Cars Feature Some Of The Most Reliable Engines

Bill Abbott via Flickr””>

A shot depicting 1991 Acura's C30A VTEC engine
Bill Abbott via Flickr
A shot depicting 1991 Acura’s C30A VTEC engine

If a manufacturer makes reliable cars, you can as well expect them to make an engine to match. And this is true for most Japanese sports cars. Cosmetics and exclusivity may curve out status symbols, but they are not everything. Most buyers just need a vehicle with an engine that can run with minimal mishaps. And maybe run past 100- or 200,000 miles. If an engine can check this basic requirement and add high performance into the picture, all the better.

Legendary engines like Nissan’s RB26DETT and Toyota’s 2JZ GTE featured a robust build that makes them reliable. These popular engines favor swaps and tunes and can comfortably accommodate more power with a few modifications. However, the most reliable of engines from this era is Honda’s C30A engine that came with the Acura NSX. It featured V-TEC technology, making the engine fuel efficient at low revolutions and more potent at higher revolutions.

RELATED: ’90s JDM Cars That Deserve To Be Reborn

7 Expect Durable Build Quality On Used Japanese Sports Cars

Willian Cittadin via Unsplash””>

MkIV Supra
Willian Cittadin via Unsplash
MkIV SupraFront 3/4 shot pf two MkIV Supras parked

Japanese automakers have made and keep making cars that you can count on. Industry heavyweights like Toyota take the automotive manufacturing process seriously and put their heart into their products. Toyota’s tradition and approach to manufacturing are customer-centric. The cars from their plants need to meet safety, durability, and reliability requirements first before leaving the assembly line to ensure buyers get the highest quality products.

Other Japanese manufacturers also fall in line in terms of producing high-quality sports cars since the principles of kaizen apply almost everywhere. Manufacturers like Honda, Subaru, and Mazda continue to build dependable cars, and it’s not hard to see some of their old timers in the used car market. Mazda even does an exceptional job at offering well-built sports cars with impressive styling that seems way below the asking price.

6 You Get High Performance At An Affordable Price

Front 3/4 shot of a 2019 Acura NSX cruising
Acura
Front 3/4 shot of a 2019 Acura NSX cruising

Did you know that a Honda can actually smoke a Ferrari? Yes. During its debut, the 1991 Accura NSX was built to beat the Ferrari 328 and proved to be the better roadster in terms of speed and driving dynamics, all at a much lower sticker price. Today, modern Japanese sports cars still keep this competitive spirit alive. Therefore, it’s unsurprising that the new Accura NSX, the legendary Nissan GT-R NISMO, and Lexus LFA can give heavyweights like the Lamborghini Huracan and Ferrari F8 a run for their money.

These top-of-the-line Japanese sports cars may not be labeled as affordable but are better priced than their competitors. Price, however, should not be a deterrent factor when it comes to these cars since even some basics like Nissan 350/370Z or Subaru WRX STi offer impressive performance, all while being pocket friendly. And don’t forget, most are tuner-friendly as well.

5 Japanese Sports Cars Were The First To Feature 4WS

Jacob Frey 4A via Flickr””>

Front 3/4 shot of Honda Prelude Si parked
Jacob Frey 4A via Flickr
Front 3/4 shot of Honda Prelude Si parked

There’s a lot that the modern auto industry owes to Japanese innovation, from lean manufacturing systems and improved oil filtration to microchip and navigation systems. But perhaps one of the most significant innovations concerning steering and handling is the four-wheel steering system. The 1988 Honda Prelude Si was the first mass-production sports car sold in the United States to feature this technology, but Nissan’s HICAS system on the JDM 1985 Nissan Skyline GT-R R31 came earlier.

Though the system wasn’t well received when it debuted, it’s starting to re-emerge in marques such as Cadillac, Ferrari, Audi, BMW, Lamborghini, BMW, Porsche, etc., developing their own 4WS systems. Due to the associated complexities and high costs, we are yet to see the day when this system will be a standard feature in all sports cars. However, the many advantages of 4WS systems, such as improved steering response and stability, outweigh the cons.

RELATED: 10 Cool Japanese Cars We Can’t Have In America

Tokumeigakarinoaoshima via Wikimedia””>

Front 3/4 shot of a tuned Mitsuoka Orochi depicting a bosozoku-style front splitter
Tokumeigakarinoaoshima via Wikimedia
Front 3/4 shot of a tuned Mitsuoka Orochi depicting a bosozoku-style front splitter

Not every manufacturer is a fan of modern designs in vehicles. And this is what makes the car culture in Japan different. From tuners and DIYers to manufacturers, there’s a sport scar hailing from this island that either looks like it’s out of place or out of space. Consider the bosozoku cars, for instance. The styling features long front splitters, long exhausts, wide fender flares, and other modifications unique to Japan.

Japanese manufacturers are also fond of creating attention grabbers sports cars with unconventional designs. A good example is Mitsuoka Motors. Mitsuoka’s Orochi, which borrows its name from a mythical eight-headed dragon, is nothing short of weird. This JDM sports car is built on the platform of a Honda NSX and runs a 233 horsepower 3.3-liter V6 Toyota powerhouse. However, it gets most of its attention from its “ugly” design rather than its performance.

3 Japanese Sports Cars Have High Tuning Potential

Front and rear 3/4 shot of a Subaru BRZ tS and Subaru WRX STI Type RAparked
Subaru
Front and rear 3/4 shot of a Subaru BRZ tS and Subaru WRX STI Type RAparked

Tuning is in the DNA of Japan’s car culture, and, in a good way, their sports cars are always on the receiving end of it. Tuning is a thing initially more associated with car owners inclined towards making stock engines perform at their peak. In Japan, the availability of affordable and quality aftermarket performance parts and the creation of easy-to-work-with sports cars is what led to the growth of legendary tuning houses like Trust, BLITZ, and Smokey Nagata’s Top Secret.

Most sports cars from this island, even modern iterations, are highly tunable. It’s easy to squeeze more power from a Subaru WRX STi, Mazda MX-5 Miata, Nissan Z, Mitsubishi Lancer Evo, or Honda Civic Type R with a good investment in the necessary software and parts. Considering that aftermarket car parts manufacturers and tuning shops are in their numbers, finding a fair bargain shouldn’t be a challenge.

2 Some Are The Best Drift Cars Of All Time

Aral Tasher via Unsplash””>

Front 3/4 shot of a Nissan 350Z drifting
Aral Tasher via Unsplash
Front 3/4 shot of a Nissan 350Z drifting

Take some time and watch Formula DRIFT or RedBull’s Drift Masters European Championships. You won’t take long before noticing that Japanese sports cars like the Toyota GR86 and Nissan Silvia are staples in these competitions. Drifting as a technique in motorsports traces its roots back to Japan with the “father of drifting,” Kunimitsu Takahashi but is more associated with the “Drift King,” Keiichi Tsuchiya.

Fast-forward to the 21st century and drifting has graduated from being a technique into a motorsport discipline. The Japanese cars had a good time perfecting this art and keep the fire burning(or tires smoking) to this day. When your Japanese sports car meets requirements such as being RWD, lightweight, and good weight distribution, there are chances it can make a great drift car with some modifications. Just make sure not to drift on a public road or private parking lots to avoid colliding with authorities.

RELATED: A Mazda Rotary Sports Car Is Happening After All, But There’s A Catch

1 Most Japanese Sports Cars Are Cheap To Maintain

A side profile shot of a Mazda MX-5 Miata parked by the roadside
Mazda
A side profile shot of a Mazda MX-5 Miata parked by the roadside

Japanese sports cars have some of the lowest maintenance costs over the course of ownership. To many, owning a sports car remains a dream they fear could quickly turn into a nightmare because of the associated costs. And this is true for most sports cars and the reason why most remain on the higher end of the price scale, targeting wealthy clients. However, Japanese sports cars do not, for the most part, fit the “high maintenance” description.

Besides being a hub for the most reliable car brands in the world, Japan also produces sports cars that are not only easy to own but cheap to maintain. An excellent example of a low-maintenance Japanese sports car is the Mazda MX-5 Miata. CarEdge estimates that it may only cost you about $5,761 in repairs and maintenance within your first ten years of owning a Miata, which is pretty affordable, to say the least.

Why Electric Pickup Trucks Are So Important

In the world of automotive innovation, electric pickup trucks have emerged as a crucial element of the industry’s eco-friendly mission. These electrified workhorses symbolize progress, efficiency, and environmental responsibility, offering size and capability that goes beyond the typical sedans and SUVs in the “eco-friendly” category. This makes them particularly valuable for people driving between construction yards, businesses, and large-scale production locations. Electric pickup trucks are also quieter, providing a more pleasant driving experience.

The significance of electric pickup trucks is becoming increasingly apparent as they empower businesses to thrive in urban areas and make strides toward a sustainable future. With each passing day, these vehicles are revolutionizing transportation and reshaping how we perceive pickup trucks.

There Are Endless Benefits To Driving Electric Pickup Trucks

Red Atlis XT electric pickup truck
YouTube/Nxu, Inc 
Demonstration shot of the Atlis XT on the road 

Driving an electric pickup truck offers numerous benefits. It allows people to experience the capability of these vehicles while contributing to the fight against climate change. Electric pickup trucks are also suitable for making deliveries in zero-emission zones established by various cities around the world. In addition, these trucks are cost-effective in terms of fuel expenses, especially with rising gas prices. Moreover, they are quieter compared to their gas-powered counterparts, allowing for unrestricted driving during early and late hours in communities, cities, and businesses.

Electric Pickup Trucks Currently Have 300-500 Miles Of Range

2024 Chevrolet Silverado EV Trail Boss
Chevrolet 
A front three-quarter shot of a 2024 Chevrolet Silverado EV Trail Boss in action

Many electric pickup truck models currently offer a range of over 300-500 miles on a full charge. For example, the Silverado EV has a rated range of 450 miles, while Ford’s long-range versions of the Lightning can go up to 320 miles per charge. These vehicles are designed to match or exceed the capabilities of existing electric vehicles (EVs) because they are relied upon for heavy work and transportation.

Automakers are continuously improving battery technology and investing more in electric vehicle lines, with the aim of achieving ranges of 500+ miles per charge. This development is particularly important as not every city or town has ample EV charging infrastructure. The availability of charging stations and extended range will increase the public’s interest in electric trucks.

You Can Still Tow With An Electric Pickup Truck

Silver Ford F-150 Lightning Electric Pickup Truck
Mike Mareen | Shutterstock
Silver Ford F-150 Lightning Electric Pickup Truck

One concern people have about electric pickup trucks is their towing capability. While towing large items or vehicles may drain the battery faster, electric pickup trucks can still handle towing tasks. The power consumption during towing is similar to using more gas when towing with a conventional truck. For example, Rivian’s R1T can tow up to 11,000 pounds, and Ford’s F-150 Lightning can tow 10,000 pounds when properly equipped. However, towing long distances with an electric pickup truck requires planning for more frequent charging stops, typically every 100-200 miles depending on the vehicle’s range.

Electric Pickup Trucks May Become Cheaper

Nissan Surf-Out
Nissan
Front three-quarters view of the Nissan Surf-Out electric concept truck

The pricing of electric pickup trucks is expected to decrease as they become more widely available. While some automakers have promised electric pickup trucks priced near $40,000, not many have been able to deliver on that promise. For instance, Ford initially aimed for a $40,000 MSRP on the F-150 Lightning, but the actual price is just below $60,000. Making electric trucks more affordable will encourage prospective buyers to consider greener alternatives for their work and personal use. The development of cost-effective electric pickups by major automakers is eagerly anticipated.

Introducing The New ECM x Mercedes-AMG Synchronika Espresso Machine

Experience the perfect fusion of power, style, and innovation with the new ECM x Mercedes-AMG special edition Synchronika espresso machine and S-Automatik 64 coffee grinder. Designed for the discerning coffee enthusiast, this series combines the reliability and precision of ECM with the luxury and sophistication of Mercedes-AMG. The Synchronika espresso machine, like a beautifully engineered Mercedes, offers dual-boiler capabilities for impressive performance every time. Its high-quality, professional components reflect the esteemed values of Mercedes-AMG, ensuring unparalleled quality and efficiency.

The Synchronika AMG Edition No.1 comes with the equally striking S-Automatik 64 coffee grinder. Reflecting Mercedes’ modern design principles, this grinder is not only a stunning showpiece but also a versatile tool for achieving coffee perfection. Whether you’re a Mercedes fan or a coffee connoisseur, the ECM x Mercedes-AMG series offers an unforgettable sensory journey. Just like Mercedes and Mercedes-AMG are known for their commitment to high-performance luxury vehicles, the ECM x Mercedes-AMG coffee machines provide the same level of quality, performance, and elegance, solidifying their position in the premium espresso machine market. Enjoy the perfect brew with this unparalleled combination of top-tier coffee technology and iconic automotive design. View all Mercedes-Benz models currently for sale on duPont REGISTRY by clicking the link below.

View All Mercedes-Benz For Sale

Here’s The Cheapest EV With 300 Miles Of Range – The Chevy Equinox EV

As the world rapidly moves towards leaving internal-combustion-engines (ICE) once and for all, research and innovation have seen great speed, which is why the limitations that electric vehicles (EVs) had in the past have been left behind. The biggest issue the early EVs had was that the batteries weren’t engineered well enough to make them practical for daily use. The limiting factor that prevented EVs from being practical for daily use is now in the past, as EVs have evolved greatly. The Lucid Air, for example, has a staggering 516-mile range, demonstrating how far EVs have come. On April 5, 2023, Chevrolet introduced the production version of the 2024 Equinox EV, which is the cheapest 300-mile vehicle you can get your hands on. In the fall of 2024, Chevrolet will start delivering the base model (the 1LT Equinox EV) and it is expected to cost around $30,000.

Related: Comparison: Chevy Equinox EV vs Volvo EX30

There’s Enough Oomph And Enough Stamina!

2024 Chevrolet Equinox EV racing
Chevrolet
A front shot of two 2024 Chevrolet Equinox EVs on a racing track

While Chevrolet will offer you five different trims, the base-model 1LT’s motor will deliver 210 horsepower to the front wheels and 242 pound-feet of torque, which is quite decent for an entry-level compact SUV. If you think this SUV needs more power, Chevrolet has you covered with an optional bigger battery and all-wheel drive (AWD) drivetrain. This increases the power output to 290 horses and 346 pound-feet of torque. All of this extra performance will enable your 1LT to accelerate from 0 to 60 MPH in six seconds. You have the option of getting a bigger battery pack for the 300-mile range, but it will cost slightly more than the $30,000 price tag. Nonetheless, 250 miles on the base trim is impressive nonetheless.

The Equinox EV’s Comparison With Rival SUVs

Chevy Equinox EV

Nissan Ariya

Hyundai Ioniq 5

Tesla Model 3

Model

2LT

Venture+ FWD

SE RWD

Long Range

Range

300 miles

304 miles

303 miles

358 miles

Price

$34,000 (est.)

$47,190

$45,500

$47,240

Chevrolet has confirmed that all models of the Equinox EV will feature a DC fast charging system. So, rest assured, you will not be waiting long for your Equinox EV to juice up to 100 percent. In this budget, potential buyers are looking for a long-range vehicle that makes their daily commute easy, and the vehicle shouldn’t be underpowered. 242 pound-feet of torque might be just enough. This SUV stands its ground against competitors such as the Nissan Ariya, Hyundai Ioniq 5, and the Tesla Model 3, all of which have a 300-mile range or more. This is very crucial because nowadays, potential customers look at the numbers before purchasing, and this compact electric SUV has similar performance numbers to its rivals.

Related: Why The Chevy Equinox EV Is A Masterstroke From GM

Good Looks And A Practical Interior – The Equinox EV Has It All

2024 Chevrolet Equinox EV in radiant red
Chevrolet
Side angle shot of the 2024 Chevrolet Equinox EV in radiant red

The Equinox EV boasts futuristic looks, including single headlights, which extend across the entire front of the SUV, giving it a muscular, sporty look. The wide grille, which is flanked by two slim LED strips, adds to the SUV’s aggressive stance. The 1LT’s side has flush door handles and standard 19-inch wheels. Furthermore, the wide flared arches give this SUV a necessary muscular look. At the rear, you see animated taillights that showcase its futuristic looks, a shark fin, and a diffuser to provide that necessary downforce. This SUV has many of the safety and driver assistance features you would expect in a 2024 electric SUV. The standard features include a lane-keeping system, blind spot assistance, and an automatic emergency braking system. Also, you will get reverse automatic braking and rear-park assist to make your daily reversing maneuvers much easier.

However, GM’s Super Cruise is reportedly only available in the 2LT and higher models, so, we will not be getting the Level 2 Autonomous Driving System in the 1LT. In the 1LT, your grocery runs are going to be stress-free thanks to the presence-sensing tailgate, which will open automatically when it senses the key fob near the rear of the vehicle. Additionally, the spacious trunk offers a maximum cargo capacity of 57.2 cubic feet (with the rear row folded), ensuring all your groceries fit in with ease. Furthermore, this SUV has a maximum towing capacity of 1,500 pounds with the AWD model.

Related: Chevrolet Bolt EUV vs Chevrolet Equinox EV

No Dearth Of Tech Features

2024 Chevy Equinox EV
Wikimedia Commons
Interior of a 2024 Chevy Equinox EV

The electric Chevy Equinox crossover’s interior is ultramodern, spacious, and filled with all the latest technology. On the base model, you get two 11-inch screens: one for the infotainment system and the other for the driver’s display. The 1LT’s interior will also have a moon roof, a two-tone interior, and ambient lighting to give you the feeling of being in your lounge. Chevrolet has gone with the traditional knobs for temperature control, and we welcome this change because having temperature control buttons on the touchscreen is distracting. In the infotainment section, Chevrolet is designing its very own infotainment system in collaboration with Google, and the first car to come equipped with that will be the Chevy Blazer 2024. This infotainment system is being developed in collaboration with Google and Chevy officials, who claim it will improve navigation and other driver assistance features like GM’s Super Cruise. It is not official whether the 2024 models of the Equinox EV will come with this new in-house infotainment system; however, we expect the Equinox EV to come with Apple CarPlay and Android Auto.

Even The Top-spec Equinox EV Costs Less Than $45,000

2024 Chevrolet Equinox EV in red
Chevrolet
Rear three-quarters shot of a red 2024 Chevy Equinox EV on the street

The 2024 Chevy Equinox EV’s deliveries will commence in the fall of 2024, pricing starts at $30,000. If you don’t quite have the $30,000 budget, we have a great piece of news for you: this EV qualifies for a $7,500 tax credit, which makes this SUV more lucrative and budget-friendly. If you’re eligible for it, you can get your Equinox EV for less than $23,000! There are other EVs with a 300-mile plus range like the Hyundai Ioniq 5 SE RWD with a 304-mile range with the price of $45,500, the Tesla Model 3 Long Range has an impressive 333-mile range, and it sets you back $47,240, the Nissan Ariya venture+ has a price of $47,190, and it comes with a 304-mile range. However, none of them comes close to the price that Chevrolet is offering for the Equinox EV 1LT.

Trim

GM Est. Range (FWD)

Est. Price

1LT

250 miles

$30,000

2LT

300 miles

$34,000

3LT

300 miles

$37,000

2RS

300 miles

$40,000

3RS

300 miles

$44,000

Is There Hope For The Future Of Jaguar?

As the automotive world accelerates towards a future characterized by electrification, autonomy, and cutting-edge innovation, Jaguar’s lion-hearted emblem, which once held the promise of grandeur and unmatched performance, stands on shaky grounds.

The prestige and allure of this British marque are now being jeopardized by rivals, which are not just matching Jaguar stride for stride but threatening to leave it in the dust. From profitable glory in 2018 to staggering losses post-2019, Jaguar Land Rover’s (JLR) journey reflects a broader slump in manufacturing. A series of high-profile exits, including former bosses Ralf Speth and Thierry Bolloré, has intensified its struggles, with the latter’s departure possibly influenced by the company’s handling of the global semiconductor shortage.

Current interim boss Adrian Mardell, who has gained respect within JLR, took on the challenge of turning the company around, revealing a drastic reduction in car production numbers needed for breaking even. This narrative tells a compelling story of JLR’s quest for resurgence amid a rapidly evolving industry. But can Jaguar orchestrate a triumphant comeback? Let’s delve into the issues.

Related: 10 Things Every Self-Respecting Car Enthusiast Should Know About The Jaguar E-Type

Jaguar’s Stumbling Blocks: Sports Cars And Sedans

A front 3/4 studio shot of a Jaguar F TYPE R Dynamic Coupe
Jaguar
A front 3/4 view of the Jaguar F TYPE R Dynamic Coupe

Presently, Jaguar faces issues primarily due to its sports cars and sedans. Take the F-Type, for instance. A fantastic car that gave the Jaguar brand a much-needed flair and dynamism when it first rolled out. But it’s been the same song and dance ever since, with no successor appearing. Besides a letdown for car enthusiasts, it’s also a missed beat for Jaguar to tap into its rich legacy and rekindle customer love. Mention the word ‘Jag,’ and people’s minds often leap to iconic classics like the E-Type and the old XJ. The absence of a new sports car feels like a glaring oversight on Jaguar’s part.

In the same vein, the XF, a strikingly handsome sedan, has been on the market for quite a while now without any notable upgrades. After an eight-year run, it’s showing signs of age, missing out on features Jaguar devotees have come to expect, like high-octane engines. The absence of a V-8 option has left car buffs pining for the exhilarating power and performance that’s come to be associated with Jaguar. Rewind to 2019, and the XF sedan was a colossal letdown.

The previous generation had its unique charm, but the new XF felt unapproachable, harsh to handle, and failed to strike a chord. Eight years later, the XF cries out for a successor, yet there isn’t one in the works. And then there’s the XE, Jaguar’s entry-level offering. It has a few commendable attributes and handles well on the road, but it lacks that polished refinement expected from a Jaguar.

Additionally, the engine choices leave something to be desired, particularly the top-of-the-line P300’s relatively tame two-liter turbocharged four-cylinder. For a premium Jaguar, you’d think there’d at least be a six-cylinder gasoline engine in the mix. Like the XF, the XE has also run its eight-year course without a successor.

Jaguar’s Recent Product Line Up

Car Model Challenge Short Details
F-Type No updates/successor The F-Type has remained unchanged since launch, lacking a successor.
XF Outdated features, lacks power The XF is outdated with no powerful engine options, disappointing enthusiasts.
XJ Discontinuation The discontinuation of the flagship XJ with a V8 engine has upset enthusiasts.
XE Refinement and engine choice The XE lacks refinement and has a disappointing engine choice in the top-tier model. It is also due for a replacement.

Related: Why The Jaguar XJS Is A Great First Classic Car

Falling Behind In Compact And SUV Markets

A Front 3/4 shot of a Jaguar F-Pace SVR cruising on asphalt
Jaguar
A Front 3/4 shot of a Jaguar F-Pace SVR cruising on asphalt

Jaguar is in some choppy waters, having trouble with their flashy sports cars, luxury sedans, and smaller, compact SUV categories. Their competitors are one step ahead. To give you a clearer picture, let’s break down their offerings:

  • The E-Pace, their smallest SUV, hasn’t rocked the auto world. It is adorable and compact, but its petite size and limited functionality make it a hard sell against more feature-rich alternatives. It’s for a hardcore Jaguar enthusiast rather than the average customer valuing practicality over prestige.
  • The F-Pace, their larger SUV, is more competitive. It’s one of the shining stars of current the Jaguar lineup. In particular, the performance-enhanced F-Pace SVR has garnered some profound appreciation. However, it isn’t perfect, and it has to battle it out in a fiercely competitive market.
  • The I-Pace, their solitary venture into the electric vehicle realm, has managed to charm the few who have given it a spin. But Jaguar has been slacking a bit since its debut, with only minor cosmetic changes and no significant improvements to its battery or charging capacity. In an era where charging speeds of 150 to 350 kilowatts are becoming the norm, the I-Pace’s 100-kilowatt charging ceiling is disappointing. This lagging is posing quite a challenge for Jaguar in the premium segment.

On a brighter note, its sister brand, Land Rover, has been on a roll with their beloved Range Rover series. Catering to a broad spectrum of budgets and tastes, these SUVs are highly coveted. The success of Land Rover is a helping hand that keeps the company afloat while Jaguar tries to gain more traction.

Related: The Jaguar XKR Is A V-8 Grand Tourer That Still Looks Stunning Today

Losing The Electrification Race And The Land Rover Dilemma

Jaguar I-Pace
Jaguar
Jaguar I-Pace charging 

Jaguar stumbles in its efforts to join the electric vehicle frenzy. They’ve committed to going all-electric by 2025. Still, their only electric offering, the I-Pace, doesn’t stack up against the technological prowess and performance of the latest EVs. They’ve missed a golden opportunity to establish themselves in the premium EV scene, especially while competitors from other luxury brands stole the limelight.

U.S. consumers have a soft spot for high-end electric vehicles. With the increasing popularity of EVs, Jaguar had the circumstances to shake things up by rolling out an electric variant of their popular XJ. Such a move could’ve painted Jaguar as a trailblazer. It could even attract a new crowd of sustainably focused customers. Regrettably, they abandoned the electric XJ, passing a chance to make a powerful statement in the luxury EV market.

Moreover, Jaguar’s close ties with Land Rover aren’t free from issues. While Land Rover is doing great in the SUV game, Jaguar finds it hard to carve out its current identity. There’s a genuine risk here of the audience perceiving Jaguar as a rebranding effort, with their cars coming across as remodeled versions of Land Rover and Range Rover vehicles. This might dilute what makes Jaguar unique, raising questions about its distinct role and future sustainability.

Related: 10 Reasons Why The Jaguar I-Pace Is Criminally Underrated

Turning Point: Jaguar’s Revival Strategy And The Road Ahead

Silver Jaguar F-Pace
Jaguar
A shot of a Jaguar F-Pace with the Golden Gate Bridge in the backdrop in San Fransisco

Jaguar is on a precarious precipice, battling many challenges that have chipped away at its standing in the car market. But it’s not all doom and gloom. There’s a solution, and Jaguar can stage a return to be recognized as a top-tier luxury brand again. Here’s how:

  1. Top of the list should be the launch of a new F-Type successor. It would create a buzz and reestablish Jaguar’s position in the market.
  2. Pouring investments into advanced electric vehicles can’t be ignored. It represents the future, and Jaguar must dive deep into electrification.
  3. It’s time for Jaguar to carve out a unique identity within the Jaguar Land Rover group, distinct and easily identifiable.

Jaguar could be well-prepared for a prosperous future by hurdling these stumbling blocks. Though to get there, the company needs to step up its customer service game to wow buyers—something non-negotiable in the current car landscape. They also should harness the power of new media platforms. It’s an invaluable tool to captivate and grow a younger audience. The path forward might be unclear, but it’s far from a dead-end.

Jaguar is expected to rekindle its glorious heritage, breathe new life into its product range, and welcome innovation with open arms. By following this roadmap, Jaguar has the potential to become a beacon of luxury once again.