Volkswagen Group of America has recently announced its agreement with Bugatti Rimac to serve as the division’s importer and distributor in the United States. This partnership will involve Sascha Doering, the current COO of Bugatti America, expanding his role to also include Rimac.
While this agreement was actually finalized during Monterey Car Week in September, VW has only just now made the official announcement. The companies are now working on establishing a dealer network for the sale of these high-end vehicles in the US.
“The US is the strongest single market in the world for both Bugatti and Rimac brands, so it’s crucial that we create a sales and ownership experience that matches the extraordinary cars we’re delivering to customers,” said Mate Rimac, CEO of Bugatti Rimac.
Previously, Volkswagen Group of America handled the distribution of Bugatti vehicles in the US. However, this changed with the formation of the Bugatti Rimac joint venture.
The Bugatti Rimac joint venture was established in 2021, with the company’s headquarters located in Croatia. Bugatti production continues to take place in Molsheim, France. Additionally, Porsche currently owns 45% of Bugatti and 24% of Rimac.
Rimac has already delivered at least three Neveras in the United States. The first one was Gunpowder Gray with a pearlescent finish and featured Gunmetal Infinitus wheels. Inside, the car had Alcantara upholstery with green highlights.
Rimac’s Chief Technology Officer, Emilio Scervo, revealed that the company aims to reduce the weight of its future models compared to current ones. “Thinking about a track version [of the Nevera], definitely what we should be working on is making it lighter,” Scervo stated. “And some other tweaks to deliver stiffness, to make the car more connected to the driver.”
Related Articles:
- Bugatti Committed To Exclusive Cars In The New Rimac Era
- Nico Rosberg Takes Delivery Of First Production Rimac Nevera
Bugatti is also currently in the development stages of a new model, set to premiere in 2024 with deliveries expected in 2025. According to Bugatti Rimac CEO Mate Rimac, this upcoming model can be described as a “hypercar rearranged as a hybrid,” with the combustion engine component being described as “totally bonkers.” Some wealthy individuals have already had the opportunity to catch a glimpse of the car.
For more details on Bugatti’s future, watch the video below:
