Ferrari made a reputation for itself with high-revving naturally aspirated engines. The 208 GTB Turbo was the primary turbocharged Ferrari in 1982, and Ferrari’s first hybrid was the LaFerrari hypercar in 2013. Now, gross sales outcomes for 2023 spotlight how the Prancing Horse’s lineup has developed with the rise of electrified powertrains.
In a record-breaking 12 months when shipments surged by 3.3 % to 13,663 items, hybrids accounted for 44 % of Ferrari’s deliveries, whereas pure inner combustion engine automobiles represented 56 % of gross sales. In 2023, Ferrari had 4 plug-in hybrid and 6 ICE fashions in its increasing portfolio, together with the track-only 296 GT3. The latter deserted the hybrid setup of the street-legal 296 GTB/GTS in favor of an ICE-only configuration.
Compared to 2022, the hybrid take fee doubled, pushed by demand for the 296 and SF90 fashions. This pattern might proceed, particularly contemplating the anticipated hybrid setup for the Purosangue. For now, the SUV is solely bought with a naturally aspirated V12. Production of the high-riding Prancing Horse elevated within the second half of 2023, making the SUV the driving power behind the gross sales development. That being mentioned, Ferrari has made it clear that it’s going to restrict annual gross sales of the “Thoroughbred” to twenty % of the agency’s whole quantity.
The Italian unique marque concluded manufacturing of the F8 fashions in 2023 when deliveries of the Roma Spider commenced within the ultimate quarter. Ferrari additionally shipped a number of the final Portofino M vehicles forward of the mannequin’s imminent retirement. Looking forward to 2024, three product launches have been confirmed, presumably successors to the LaFerrari and 812 Superfast, together with a 3rd mysterious automotive.
The subsequent pure step after a slew of hybrids is a pure electrical car, scheduled to be launched within the fourth quarter of 2025. The EV will likely be assembled at a brand new “e-building” at house in Maranello, which will likely be inaugurated later this 12 months. By the tip of the last decade, pure electrical vehicles are projected to account for 40 % of the corporate’s annual gross sales, with one other 40 % being hybrids, leaving solely 20 % for ICE vehicles.
Meanwhile, Ferrari has lots on its plate. The order guide is already thick sufficient to cowl all the 2025, so any new orders positioned will likely be delivered in 2026. It would not be shocking if the brand new hypercar set to debut later this 12 months is already bought out. If the observe as much as the 812 Superfast will retain the naturally aspirated V12 as Ferrari has hinted, that one will likely be an instantaneous business hit as properly.
Logic tells us the times of the twelve-cylinder engine are numbered in mild of harder emissions laws. However, firm officers hope artificial fuels will save the ICE from extinction, at the least within the high-end phase. From 2026, Ferrari’s F1 vehicles are going to run on 100% sustainable gasoline as a part of FIA’s “Net Zero Carbon by 2030” technique.
Speaking of engines, you will not be capable of purchase a Maserati with a Ferrari-sourced powertrain anymore for the reason that deal expired on the finish of 2023. The Maserati Ghibli 334 Ultima and Levante V8 Ultima have been the final of the breed.