Statement Part I – Vision Neue Klasse X
Ladies and Gentlemen,
In 1999 — 25 years in the past — BMW offered the primary X5, and with it established the sporty SAV section. Since then, the X Family has been a pillar of the BMW model, with round 12 million X autos bought worldwide. Today, the X household covers all buyer needs on this section — from the premium compact class with the X1 to the luxurious class with the X7 and XM.
Now, the BMW Vision Neue Klasse X appears forward to the way forward for BMW and a very new technology of BMW X fashions. This future doesn’t begin on some far-off date – it begins subsequent yr, after we flip imaginative and prescient right into a actuality that our clients can expertise for themselves.
Last yr, we offered the BMW Vision Neue Klasse on the IAA Mobility, an outlook of what a sporty sedan from the NEUE KLASSE might appear like. Because we aren’t simply ramping-up e-mobility in area of interest fashions – however in our most profitable, highest-volume segments.
From 2025 on, we anticipate demand for all-electric autos to extend considerably. That is exactly after we will probably be releasing the NEUE KLASSE onto the market. The NEUE KLASSE represents a begin into a very new mannequin technology. It is redefining the BMW model. With the NEUE KLASSE, we’re taking BMW into the long run:
in design, expertise and the philosophy of the model.
For the primary time, we’re showcasing the systematic implementation of the automotive {industry}’s three main areas of future mobility mixed. This means: electrical, absolutely digital, and with a transparent give attention to sustainability. We have considerably improved every of those elements.
Take the sixth technology of our battery cells, which we are going to use for the primary time within the NEUE KLASSE: Quantum leaps in vitality density will present our clients 30 per cent extra vary and 30 per cent quicker charging. The potential of digitalization can be skilled within the NEUE KLASSE in completely new methods. This is made potential by 4 utterly new digital management models. Each one comes with computing energy that’s as much as ten occasions quicker than present methods.
Our utterly redesigned iDrive redefines the interface between people and machines. At the identical time, we’re additionally making spectacular advances within the area of sustainability.
We are turning all of the dials. In this manner, we will considerably cut back our merchandise’ carbon footprint and transfer even nearer to round use of uncooked supplies. We are sticking to this path – additionally as a result of our clients anticipate it from us.
And a very powerful factor is: These developments don’t simply profit the NEUE KLASSE, they profit all future BMW fashions.
Ladies and Gentlemen,
All of this exhibits that: With the NEUE KLASSE, we aren’t simply opening the following chapter within the historical past of mobility – we’re writing an entire new e-book: More Sheer Driving Pleasure. More digital experiences.
More sustainability.
In different phrases: More BMW than ever earlier than.
Statement Part II – company messages
Ladies and Gentlemen,
You definitely couldn’t ask for extra BMW or extra future! With the NEUE KLASSE, we’re rethinking particular person mobility from the bottom up. And what’s extra constant than to use this new method to every little thing that defines the core of the BMW model?
First of all, that refers back to the BMW X philosophy embodied by the BMW Vision Neue Klasse X. But sportiness can be on the coronary heart of each BMW. And it’s this attribute that the BMW Vision Neue Klasse utterly reimagines in a sporty sedan.
Today, you possibly can see each Vision Vehicles collectively on one stage for the primary time. On the one hand, it exhibits how constant the NEUE KLASSE is – by way of design, expertise and the related parameters for sustainability. On the opposite, it demonstrates how broad the NEUE KLASSE is. Here, you possibly can see the 2 bookends of what we will think about. But there’s nonetheless loads of room for different fashions and improvements in-between.
I can promise you at the moment that: We will probably be taking each of those Vision Vehicles from the stage to the roads in a really comparable type very quickly. At least six completely different NEUE KLASSE fashions will probably be launched within the first 24 months following the beginning of manufacturing. I name this an unprecedented and extremely bold timeline. But if anybody can do it, then it’s us at BMW.
The NEUE KLASSE will considerably speed up our ramp-up of e-mobility as soon as once more. But BEVs – together with our fashions within the higher premium and luxurious section – are already our largest development drivers. Last yr, we bought greater than 375,000 all-electric autos.
This yr, as soon as once more, our fully-electric autos ought to see important double-digit development.
We will quickly have bought multiple million BEVs worldwide. Including plug-in hybrids, we already handed the milestone of two million electrified autos. Plug-in hybrids are particularly common with our European clients. That is among the explanation why it solely took us simply over two years to double our general xEV deliveries from one to 2 million.
For the BMW Group general, we’re anticipating a slight enhance in gross sales in 2024. The basis for that is our big selection of drive applied sciences, all of which we’re systematically additional creating.
In this manner, we will guarantee we all the time supply the correct services on the proper time.
This additionally considerably reduces our carbon footprint. At the top of 2023, we outperformed the CO2 restrict set for us by the European Union by greater than 20 %. This exhibits that our technique not solely displays buyer necessities, but in addition ensures efficient CO2 discount. Climate safety can’t be achieved efficiently if it doesn’t take buyer wants into consideration. It simply does not work. That is why we consider a complete evaluation of CO2 fleet laws within the EU is important. Regulatory frameworks that ignore buyer wants and market realities can’t be profitable.
Especially, if they’re unable to create the required situations for different applied sciences. Then, they solely present goals however exclude potential options. By the top of this yr, we may have greater than 15 fully-electric fashions in our line-up – from MINI, BMW and
Rolls-Royce in addition to BMW Motorrad.
No matter if on two wheels or on 4 wheels – we all the time supply the very best of every little thing. As promised, we provide at the least one all-electric mannequin for each model in addition to in each one in every of our core segments. This dynamism is mirrored in our share of the worldwide BEV market: At 4.1 %, it’s already considerably larger than our share of the entire international market, which is at 3.3 %.
We nonetheless anticipate half our deliveries to be all-electric earlier than 2030. However, development in BEVs worldwide is just not linear. That was all the time clear to us. Development is risky and market-specific, on account of a number of elements. We stay as versatile as potential – that has been our technique for years and we’ve got mirrored that effectively in our architectures. We proceed to prudently steer our BEV ramp-up consistent with differentiated demand in international areas. And we’ve got been profitable.
For us, you will need to all the time keep a sensible view of the event of e-mobility. BEV development doesn’t profit from a purely ideological method, however from long-term planning and constant implementation of objectives. That is why we’re creating the best-possible situations for this in our manufacturing community and provide chain – on a world scale.
The first manufacturing autos of the NEUE KLASSE will begin rolling off the road at our new Plant Debrecen within the second half of 2025. That is the place the primary SAV mannequin on our new fully-electric structure will probably be launched. The sporty sedan, however, will ramp up from 2026 at our Plant Munich, which we’re at the moment gearing up for the beginning of manufacturing.
Every second BMW produced at Plant Munich is already absolutely electrical at the moment. From late 2027 onwards, our greater than 100-year-old important plant will completely construct electrical autos. We may even be manufacturing the NEUE KLASSE at our vegetation in San Luis Potosí, Mexico, and Shenyang, China. This completely demonstrates: Whether at a greenfield website or a standard location, whether or not in Europe, Asia or the Americas – we’re mastering the complexity and main all our manufacturing websites into the long run.
As , to grasp e-mobility you want highly effective batteries.
We have made it our mission to grasp each side of battery cells – from cell composition and cell format, all the best way to industrial manufacturing.
We are capable of recreate your complete course of at our Battery Cell Competence Centre in Munich and the Cell Manufacturing Competence Centre in Parsdorf in Bavaria.
We are additionally making use of our native for native precept to cell manufacturing for our batteries. Facilities will probably be situated in direct proximity to our car vegetation. This has led us to construct our personal manufacturing amenities for Gen5, as we at the moment are doing in Thailand, and for the sixth technology of BMW high-voltage batteries in Hungary, the US, Mexico and China. This ensures brief transport distances and secures our provide towards unexpected occasions across the globe.
From 2026, Gen6 batteries for our vegetation in Bavaria will come from our new location in Irlbach-Straßkirchen. Establishing an industrial website like that is not a simple course of – particularly in Germany. We sought frank and open dialogue with residents within the early levels and defined the sustainable design and benefits of our location in Lower Bavaria to them.
This is how we construct belief. We are very happy that residents voted strongly in assist of our new website. We see this as affirmation of our efforts. The way forward for e-mobility additionally entails integrating autos into the facility grid: With the NEUE KLASSE, we’re introducing bi-directional charging, which we’ve got already examined extensively. Our clients can feed electrical vitality saved within the car again into their very own home, electrical units like your e-bike or the general public energy grid: This lowers electrical energy prices and helps stabilise networks.
As you possibly can see: With the NEUE KLASSE, we’re taking mobility to a brand new stage and, on the similar time, changing into a wholly new firm.
All BMW fashions will profit from the improvements of the NEUE KLASSE.
That means: In the close to future, you’ll recognise the NEUE KLASSE in each BMW.
Our BMW Motorrad model is effectively on its approach to emission-free mobility in city areas. I wish to experience a motorcycle myself, each time I’ve the time. So, I’m delighted that we’re launching many new fashions this yr. Three of them stand out significantly:
Here, you possibly can see the brand new CE02.
It is the second fully-electric mannequin after the CE04, standing subsequent to it, which is the undisputed market chief in its section. There is one thing particular in regards to the new CE02 that makes it significantly interesting to younger folks: In Germany and different international locations, you solely must be 15 to experience it.
The M 1000 XR is already the second M bike mannequin.
There are additionally a variety of followers eagerly awaiting the R 1300 GS Adventure. A complete providing on two wheels: Whatever clients are in search of, they’ll discover it at BMW Motorrad.
Just like BMW Motorrad, our MINI model has a passionate fan group across the globe. With our NEW MINI Famliy we’re taking the model into a brand new dimension. Just because the NEUE KLASSE is doing for the BMW model.
Now, MINI is gearing up for a world premiere: the Aceman.
This would be the third member of the NEW MINI Family and the primary MINI we’re providing completely as an all-electric car. Even if it’s nonetheless camouflaged — I can promise you: It is unmistakeably a MINI – in and out: signature design, go-kart feeling and digitally in tune with the occasions. And all this mixed with a minimal ecological footprint. That describes not solely the Aceman, however your complete New MINI household.
The Aceman fills the hole between the Cooper and the Countryman, which has grown considerably larger. The all-new Countryman has been effectively obtained – whether or not with a combustion engine or all-electric. And the all-new Cooper, which will probably be out there beginning in May, is already bought out for the following 4 months.
Our NEW MINI household will probably be constructed at our Spotlight three way partnership in China; in Oxford, UK, and, for the primary time, in Germany, at Plant Leipzig. In the second half of the yr, we are going to launch the all-new MINI Convertible which many followers are eagerly ready for.
Together with the 5-door MINI Cooper, our NEW MINI household will then be full. And now let’s bounce from one finish of our portfolio to the opposite. From the MINI typical Go-Kart-Feeling to our ultra-luxury marque.
Spectre* is the primary battery-electric Rolls-Royce mannequin to hit the showrooms. With its all-electric drive practice we’re bringing the driving expertise at Rolls-Royce to an entire new stage: that feels easy identical to a magic carpet experience.
We have by no means had so many pre-orders for a Rolls-Royce mannequin. This exhibits that our unique clients acknowledge how completely Rolls-Royce and electrification match collectively. Rolls-Royce is an unparalleled success story. Our luxurious model, with its distinctive product portfolio, has by no means been as sturdy and as differentiated as it’s at the moment. And let’s not overlook the numerous contribution margin it earns for the corporate.
And, now, Ladies and Gentlemen, as promised:
the brand new BMW 5 Series Touring!
BMW is the place Touring meets e-drive: No one else on this section has a car like this on supply. The i5* Touring will probably be out there from May. It delivers an electrical vary of over 500 kilometres and is particularly common in Europe.
The 5 Series Sedan and the i5 may even be out there completely in China with an extended wheelbase. Both will probably be constructed at BMW Brilliance Plant Dadong.
Our high-performance model BMW M additionally presents a technological spectrum: With the i4 M50*, the i5 M60* and the i7 M70* we’ve got
three all-electric fashions on supply. And by the best way, the all-electric i4 M50 is but once more our best-selling M mannequin.
This yr, followers can particularly sit up for the brand new version of the M5 – first, as a sedan, and later, additionally as a Touring. Both M variants include a powerful partially electrified drive practice. With the BMW M hybrid system, they’re able to drive greater than 70 kilometres on electrical energy alone.
Our plug-in hybrids stay an essential factor of our drivetrain portfolio. Why? Because they supply a lift to e-mobility that shouldn’t be underestimated. Many clients uncover and are available to understand the benefits of electrical driving on this manner.
The 5 Series and the 5 Series Touring are concrete examples of how BMW is implementing quite a lot of drivetrains to satisfy very numerous buyer wants.
All of that is based mostly on our versatile structure, which allows us to cowl your complete spectrum: from highly effective BEVs to good plug-in-hybrids to extremely environment friendly combustion engines and high-performance M fashions.
The success of this method has been mirrored in our key figures for a number of years — in gross sales and revenue margins. With our broad technological method we’re already considering one step forward: We have been testing the BMW iX5 Hydrogen* in chosen international locations underneath on a regular basis situations since final yr.
Our pilot fleet’s world tour has raised consciousness of the position hydrogen can play within the vitality transition – not only for mobility, however industry-wide. Our autos carried out effectively underneath varied local weather and site visitors situations, and the general public response has been overwhelmingly optimistic.
This was no shock to us, since hydrogen gasoline cell drivetrains mix the very best of each worlds: the benefits of an emission-free e-drive with the quick refuelling individuals are used to. That’s why we see hydrogen as a further different drive expertise that would make a variety of sense within the mid to long run.
For us, our aspiration to be sturdy tomorrow means being already sturdy at the moment.
This is particularly true of the brand new version of our best-selling X mannequin, the BMW X3, which will probably be launched later this yr. The new X3 will probably be out there with a selection of extremely environment friendly combustion engines or as a plug-in hybrid.
At the identical time, we’re making ready for the following main leap: The NEUE KLASSE is constructed on a separate new structure – already tailor-made at the moment to the electrical autos of tomorrow. This allows us to make the very best use of economies of scale as demand for electrical fashions grows.
Vehicle architectures are essential, however they aren’t the decisive lever – that might be our expertise clusters. They allow improvements and technological advances to be scaled effectively throughout all architectures. Behind it is a modular precept that enables us to roll out applied sciences to completely different car ideas and segments.
This ensures that the improvements of the NEUE KLASSE will profit your complete BMW mannequin line-up within the coming years.
We don’t divide our merchandise into “old” and “new”, however all the time supply our clients the newest expertise – whatever the car’s powertrain.
We are utilizing the NEUE KLASSE as our innovation and expertise booster for your complete portfolio and for all main future mobility subjects that we implement in our autos, together with design.
The NEUE KLASSE is our impulse, initiator and enabler to roll out new applied sciences over the following few years. As you possibly can see: We will proceed to serve all markets based on their wants, offering prime merchandise in all segments. The full vary of 4 drive applied sciences, no matter which structure they’re constructed on, is only one side right here.
The BMW Group is a tech firm. The means to handle this complexity, to orchestrate, scale and additional develop applied sciences is among the BMW Group’s biggest strengths and a novel promoting level. With this in thoughts, we provide our clients the very best, coherent general bundle. That is our aspiration and our purpose. It may even be a very powerful secret ingredient in our firm’s success.
We already showcase our revolutionary energy in automated driving with fashions just like the BMW 5 Series and BMW 7 Series. The new BMW 5 Series is the primary automobile in Germany accepted for partially automated driving at as much as 130 km/h on motorways. A very new function is the Active Lane Change Assistant with eye affirmation. The driver merely glances briefly within the exterior mirror and the automobile modifications lanes.
Starting in March 2024, our clients will have the ability to expertise Level 3 extremely automated driving within the BMW 7 Series. This means you possibly can let go of the wheel and briefly flip your consideration to one thing else.
Your 7 Series takes care of pace and distance management all
by itself, in addition to lane monitoring.
The steps to automated driving is among the three important tales on the web model of the “BMW Group Report 2023”. I invite you to click on by means of our on-line report. Our award-winning on-line Report will as soon as once more offer you a compact overview of every little thing we’re engaged on. You can expertise what strikes us and also you check out our interactive KPI calculator. Just just like the title says:
Driving the NEXT ERA.
Our spectacular Vision Vehicles present the path by which we’re taking mobility, consistent with the key subjects of the long run. The most essential side for our clients is: What does it really feel like on the street?
In the Board of Management, we already obtained to drive a pre-series mannequin of the NEUE KLASSE. We all agree that: It is Sheer Driving Pleasure at an entire new stage. This is one thing solely we will do! It is often BMW.
Lots of people speak about transformation. That is when one factor replaces one other. But, in our {industry}, it’s extra a case of issues taking place on the similar time: Parallel approaches that also unmistakably transfer us forwards. That is why the BMW Group is dedicated to steady and simultaneous progress – by means of daring leaps in innovation and accountable motion.
And that brings us full circle:
Strong at the moment – and powerful tomorrow.
Thank you!