Netflix is reportedly willing to invest heavily in roles that require expertise in artificial intelligence (AI) and machine learning (ML). The company is offering generous salaries to AI/ML professionals, such as Technical Directors and Research Scientists, who can assist with game development or explore cutting-edge AI use cases to solve Netflix’s problems. These professionals can earn up to $650,000 and $900,000, respectively. Even Product Managers and Engineering Managers specializing in ML platforms and member satisfaction can earn up to $900,000 and $842,000 per year.

These high salaries demonstrate that Netflix, along with other production studios, is actively embracing AI technology to improve workflow efficiency and increase profits. One approach is to acquire the rights to an artist’s voice or physical profile. However, the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) recently rejected a proposal by the Alliance of Motion Picture and Television Producers (AMPTP) that aimed to pay artists a one-time fee of $200 to gain ownership of their digital likeness for future usage in entertainment properties without additional compensation for each use in films, shows, or video games.

The prevailing consensus is that AI implementation is inevitable. Marvel, for instance, has utilized AI to create credit posters, and now The Beatles are using AI to complete a song in the voice of a deceased band member. However, the concern is not only about fair compensation, but also studios’ commitment to ensuring that AI does not replace human talent. Unfortunately, Netflix’s substantial investment in AI talent may be perceived as a threat by protesting writers and actors.