Toyota’s newest gross sales figures for the primary quarter of 2024 counsel the fanfare surrounding the Supra at its launch is dwindling. The automaker solely bought 484 examples of the sports activities automobile within the first three months of the yr, down a whopping 44.4 p.c in comparison with the identical interval final yr, when Toyota bought 871 coupes.

Supra gross sales have been falling since they peaked at 6,830 models in 2021. They fell to 4,952 in 2022 and even additional to 2,652 in 2023. This yr isn’t trying as if the trajectory will enhance. This quarter marked the primary time gross sales for Toyota’s coupe dipped beneath these of the revamped Nissan Z. The Z’s gross sales elevated by 44.0 p.c in Q1 2024, going from 466 to 671 coupes for a similar interval in 2023.