Munich/Indio. Bursting with color, fizzing with vitality and overflowing with confidence: the exhilarating environment of the Coachella Valley Music & Arts Festival in California and the spectacular panorama and structure of the Coachella Valley present the best setting during which to showcase the distinctive design of the BMW XM to beautiful impact. With its dynamic traces, expansive surfaces, muscular proportions and sharp edges, the primary electrified high-performance mannequin from BMW M GmbH exudes presence and confidence. And the visually impactful design of the Sports Activity Vehicle positive factors even higher depth with the addition of unique BMW Individual particular paint finishes.
Colour shades together with BMW Individual Urban Green, BMW Individual Petrol Mica metallic, BMW Individual Anglesey Green metallic and BMW Individual Sepia metallic give the extravagance of the BMW XM a really private be aware. This visually imposing spectrum of colors – all beguiling shimmer results and arresting deep gloss – present a dynamic counterpoint to the spectacular desert panorama and trendy tackle mid-century structure that give the Coachella Valley its inimitable aura.
Collaboration with co-creators produces emotionally participating pictures with a singular aesthetic.
An worldwide and various group of artists, creatives and sportspeople like Icelandic actor and former skilled footballer Rúrik Gíslason, German rapper Badmómzjay and TikTok luminary Lena Mantler feed off the distinctive vibe and the simple glamour of the Valley to encourage one another, construct multimedia content material for his or her social media channels and body the BMW XM in a brand new mild. The line-up of worldwide stars is joined by a broader circle of key opinion leaders from the worlds of music, artwork and sport – the likes of Jon Batiste, Yusra Mardini, Nemanja Gasic, Chase Hudson, ARTLANTA, Chris Brickley and Gashi.
2024 sees BMW and Coachella partnering up for the sixth time. Through its cultural engagement, the Bavarian premium carmaker seeks to interact with up-and-coming creatives on the leading edge and influential key opinion leaders from varied spheres, whereas additionally providing a platform for co-creators to specific themselves with full authenticity. Photo and video periods are each on the agenda at Coachella, with places within the competition’s rapid environment and past certain to encourage some wonderful work.
Located to the east of Los Angeles, the Coachella Valley is understood for its scenically fascinating distinction of rugged desert panorama and inexperienced oases dotted with date palms. As nicely as its quite a few dapper cafés and bars, the character of the Valley is formed most prominently by trendy villas in an expansive bungalow model. The iconic structure right here and the proximity to unspoilt nature present a canvas for images and video with an incomparable aesthetic and create the proper backdrop for a progressive automobile just like the BMW XM.
BMW XM: Poster boy for the profitable mixture of luxurious excessive efficiency and electrification.
With its assured use of type, extraordinarily snug inside and superior plug-in hybrid drive system, the BMW XM represents the optimum mixture of luxurious, excessive efficiency and electrification. Depending on the mannequin variant, its M HYBRID system makes use of a robust six-cylinder in-line engine or a punchy petrol V8. Add the adaptive M suspension Professional and M xDrive clever all-wheel-drive system with M Sport differential (each normal) to the combo and the BMW XM serves up potent dynamics and crowd pleasing figures for the 0 to 100 km/h (62 mph) dash.
With its daring exterior design, the BMW XM additionally makes an enormous assertion for particular person life-style, the high-quality BMW Individual particular paint finishes growing the scope for personalisation additional nonetheless. All BMW Individual particular paint finishes are utilized in a separate manufacturing course of – with a better proportion of the work carried out by hand – and profit from an ultra-precise floor therapy. This meticulous end ensures a formidable depth of color and distinctive lustre.
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