Čezeta, the Czech scooter brand that emerged in the 1950s, is still on the lookout for a new buyer. Back in the day, Čezeta produced small-displacement scooters similar to Vespa, with their distinctive full metal body and elongated nose. These scooters became a practical and efficient means of transportation in post-war Europe.

However, unlike Vespa, Čezeta didn’t experience much growth over the next 50 years. The brand’s last attempt at resurgence was in 2018 and 2019 when Čezeta Motors s.r.o produced a limited run of an electrified version of the Type 506 scooter. Unfortunately, the project didn’t gain momentum, and now the brand has come to a halt.

In 2020, the CEO of Čezeta, Neil Eammonn Smith, announced that he was looking for a buyer for the brand. However, due to the global pandemic at the time, this news didn’t receive much attention. Fast forward three years, Čezeta is still searching for a new owner. The company is open to individuals or corporations interested in taking over the production of this iconic scooter.

In 2020, Smith stated, “I have worked hard for the past seven years to bring Čezeta back to life and restart the Czech motorcycle business. We have created one of the best light electric vehicles around with the assistance of our staff and crowdfunding investors. During the last year, however, it has become evident that we need fresh investment and partnership opportunities in order to realize the full potential of Čezeta’s scooter. Thus, I have made the difficult decision to sell the company.”

If someone takes ownership of Čezeta, they will be entering a rapidly growing electric motorbike market. The addition of an electric scooter with a focus on heritage would be welcomed in the lifestyle segment. With the right marketing, Čezeta’s rich history and unique designs could be leveraged to attract customers. Furthermore, acquiring the Čezeta brand would include EU trademarks for the Čezeta name and logo, as well as an extensive collection of Čezeta memorabilia.