Tag Archives: Brazil

BMW

BMW Group is electrifying Plant Araquari

São Paulo/Munich. The BMW Group is strengthening its involvement in Brazil by electrifying the Araquari plant. Following a historic gross sales document for electrified automobiles in Brazil final 12 months, the BMW Group is saying native manufacturing of the BMW X5, the very first premium plug-in hybrid mannequin inbuilt South America. The technologically superior and highly effective car is produced on the BMW Group plant in Araquari along with the BMW X1, BMW X3 and BMW X4 in addition to the BMW 3 Series for the native market.

“At the BMW Group, production follows market demand. Last year, BMW Group Brazil achieved a record of 25% share of electrified vehicles within the sales mix. In addition, the BMW X5 was the third-best model of the entire BMW line-up in Brazil. It is a logical conclusion for us to announce the production of the BMW X5 plug-in hybrid in Brazil now,” says Michael Nikolaides, Head of Production Network and Logistics at BMW Group. “We are committed to technology openness. In this context, PHEVs are and will remain an important part of our offering. Now, for the first time, we are bringing this technology to a South American production facility. The BMW Group plant in Araquari has a flexible production line. I am proud to say that Plant Araquari will be the only one to produce ICE, PHEV, and Flex-fuel models in the whole BMW Group production network. Depending on market demand, we can get ready to produce hybrid or electric models in a short period of time. In the next step, we will build PHEV and ICE vehicles on one line.”

Since 2014, the BMW Group has been manufacturing for the native market in Araquari, Brazil, within the state of Santa Catarina. The Araquari plant has its personal Body Shop, Paint Shop, Assembly, Quality and Logistic processes. Along with a BMW Group Engineering Office, which is a part of the plant’s amenities. In December 2023, the BMW Group introduced a ten% improve in manufacturing on the Araquari plant from 2024 to achieve an annual manufacturing of 11,000 items. In addition, the workforce is being constantly elevated and skilled to supply electrified automobiles.

Motorsport

2024 Ram Rampage Initial Batch Sold Out in Just 28 Minutes

In Brazil, the highly-anticipated Ram Rampage has made its debut, providing the market with a compact, unibody pickup that shares a striking resemblance to the larger Ram 1500. The response from customers has been overwhelmingly positive, as Ram reported that the initial batch of 500 pickups were completely sold out within a mere 28 minutes of the automaker opening online orders.

All 500 trucks in this batch were equipped with the Elite Pack as standard, a package typically available for an additional cost of $1,250 (6,000 Brazilian Reais). The Elite Pack includes attractive features such as LED running lights, a power-adjustable passenger seat, and a high-quality 10-speaker Harmon-Kardon stereo system.