Tag Archives: Bill

Why The U.S. Government Is Fighting To Keep The AM Radio In Your Car

In July 2023, FCC chairwoman Jessica Rosenworcel endorsed the Every Vehicle Act invoice, which handed the Committee with assist from Republican in addition to Democrat members. In January 2024, U.S. Congressman Josh Gottheimer proposed that automobiles missing AM radio can have a devoted sticker that claims “Warning: No AM Radio. Vehicle Unsafe in Certain Emergencies.” AM radio has 10s of thousands and thousands of weekly listeners, together with agricultural communities counting on AM stations for getting climate experiences crucial to their enterprise. However, it is public security that has taken priority with regards to vouching for AM radio in automobiles.

In a sternly written letter to automakers, Senator Ed Markey claimed that “broadcast AM radio is irreplaceable,” whereas lambasting these manufacturers for not giving the significance of AM radio kits in automobiles extra consideration. Over half a dozen former FEMA directors additionally wrote to the U.S. Department of Transportation, arguing that if carmakers proceed with their offloading, the “vital public safety system” that’s AM radio will stop to work as supposed.

Lawmakers, alternatively, should not inclined to let it occur. Secretary Buttegeig, a powerful proponent of the AM For Every Vehicle Act, hopes that the rule, if handed, would make it necessary for all autos offered on U.S. soil to supply AM radio performance. The invoice is but to get official approval within the Senate, but it surely boasts robust bipartisan assist. As of February 2024, it has been sponsored by 206 Congress members, with almost equal robust exhibiting from each Republicans and Democrats within the invoice’s favor.

2024 Toyota RAV4 Hybrid Pricing And Features By Trim Level

When it involves innovation and success, Toyota is the title that matches the invoice. Over the years, Toyota has launched a number of hybrid vehicles which have made a big impression on the automotive trade. In 2016, Toyota revisited its method to eco-friendly choices for the RAV4, shifting from an all-electric focus to introducing a hybrid powertrain variant.

Like the Prius and the Corolla, the RAV4 has develop into one other standout mannequin in Toyota’s lineup. Priced competitively, the 2024 Toyota RAV4 Hybrid faces robust competitors from contenders just like the Honda CR-V Hybrid, the Ford Escape Hybrid, and the Hyundai Tucson Hybrid. Available in all-gas powered (ICE), hybrid (HEV), and plug-in hybrid (PHEV), powertrains, it is protected to say there is a RAV4 on the market for everybody.

Here are the important thing options and beginning costs of every trim of the 2024 Toyota RAV4 Hybrid, from the Hybrid LE at $31,725 to the luxurious Hybrid Limited beginning at $40,030.

In order to provide the latest and correct data attainable, the information used to compile this text was sourced from varied producer web sites and different authoritative sources, together with Edmunds, the EPA, and Car and Driver. The fashions under have been ranked based mostly on their beginning MSRP.

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Toyota RAV4 Hybrid vs Hyundai Tucson Hybrid: Which One Should You Buy?

Toyota RAV4 vs Hyundai Tucson Hybrid: Fierce rivals battle for eco-SUV supremacy.

1 2024 Toyota RAV4 Hybrid LE

Starting MSRP: $31,725

Over the years, the RAV4 has develop into one of Toyota’s bestsellers worldwide. The 2024 RAV4 Hybrid is a part of Toyota’s fifth-generation mannequin which began in 2019. Available in seven hybrid trims, all 2024 RAV4 Hybrid fashions come commonplace with all-wheel drive, with various ranges of options and luxury with every trim.

This yr’s RAV4 Hybrid lineup kicks off with the Hybrid LE, with a starting price tag of $31,725. It is proscribed to 17-inch five-spoke gentle grey metallic alloy wheels. The inside of the 2024 RAV4 Hybrid features a six-way adjustable entrance driver’s seat and a four-way adjustable entrance passenger seat with a seatback pocket. Unfortunately, the entrance seats don’t include heating, and there’s no choice to improve to heated seats.

The 2024 RAV4 Hybrid Boasts A Combined Mileage Of 39 MPG

2024 Toyota RAV4 Hybrid
Toyota

All 2024 RAV4 Hybrid trims, excluding the Hybrid Woodland Edition, share similar gas effectivity, reaching 41/ 38/ 39 miles-per-gallon in city/ highway/combined drives. This leads to a noteworthy vary of 566 miles with a 14.5-gallon tank. In comparability, the fuel counterparts of XLE, SE, XLE Premium, XSE, and Limited obtain 27 miles-per-gallon within the metropolis, and 33 and 29 miles-per-gallon on the freeway, and mixed drives, offering a spread of 435 miles with the identical tank measurement.

2024 Toyota RAV4 Hybrid Fuel Economy

LE/ XLE/ SE/ XLE Premium/ XSE/ Limited (Hybrid)

XLE/ SE/ XLE Premium/ XSE/ Limited (Gas)

City

41 MPG

27

Highway

38 MPG

33

Combined

39 MPG

29

Range

566 miles

435 miles

Tank Size

14.5 gallons

14.5 gallons

Usage Per 100 Miles

2.6 gallons per 100 miles

3.3 gallons per 100 miles

(Data was collected from the EPA)

2024 Toyota RAV4 Hybrid LE Standard And Available Features

  • 17-inch five-spoke gentle grey metallic alloy wheels
  • LED Daytime Running Lights
  • Black in-dash storage trays
  • Four cupholders
  • Four bottle holders
  • Three USB Ports
  • 60/40 cut up reclining rear seats
  • 8.0-inch Toyota Audio Multimedia Touchscreen
  • 7.0-inch Digital Multi-Information Display
  • Sun visors with sliding extensions and illuminated self-importance mirrors
  • Heated entrance seats (Available)
  • Tow hitch receiver and wiring harness (Available)
  • Color-keyed heated energy exterior mirrors (Available with a package deal)
  • Cargo space tonneau cowl (Available with a package deal)
  • Blind Spot Monitor (Available with a package deal)

2 2024 Toyota RAV4 Hybrid XLE

Starting MSRP: $33,235

Going up the trims, the 2024 Toyota RAV4 Hybrid XLE comes subsequent within the lineup, with a beginning price of $33,235. This trim offers greater flexibility for personalisation and extra options equivalent to a height-adjustable energy liftgate and a Power tilt/slide moonroof. It is, nonetheless, restricted to the identical 17-inch five-spoke gentle grey metallic alloy wheels and a small 8.0-inch Toyota Audio Multimedia Touchscreen as the bottom trim.

2024 Toyota RAV4 Hybrid Interior Dimensions

Front Row

Rear Row

Headroom (with moonroof)

37.7 inches

39.5 inches

Legroom

41.0 inches

37.8 inches

Shoulder room

57.8 inches

56.4 inches

Hip room

54.3 inches

47.7 inches

(Data was collected from Toyota)

The 2024 Toyota Hybrid XLE consists of fabric-trimmed seats with embossed polygonal-design seat inserts. It additionally affords an eight-way power-adjustable entrance driver’s seat with lumbar assist and a four-way adjustable entrance passenger seat. Additionally, heated entrance seating is on the market as a part of an non-compulsory package deal.

2024 Toyota RAV4 Hybrid XLE Standard And Available Features

  • 17-inch five-spoke gentle grey metallic alloy wheels
  • LED Daytime Running Lights
  • Black in-dash storage trays
  • Four cupholders
  • Four bottle holders
  • Five USB Ports
  • 60/40 cut up reclining rear seats
  • 8.0-inch Toyota Audio Multimedia Touchscreen
  • 7.0-inch Digital Multi-Information Display
  • 12V/120W auxiliary energy outlet
  • Sun visors with illuminated self-importance mirrors
  • Cargo space tonneau cove
  • Heated entrance seats (Available)
  • Heated leather-trimmed three-spoke steering wheel (Available)
  • Tow hitch receiver and wiring harness (Available)
  • Overhead console with map lights, sun shades storage (Available with a package deal)
  • Smart Key System on entrance doorways and liftgate (Available with a package deal)
  • Color-keyed heated energy exterior mirrors (Available with a package deal)

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What We Expect To See In The 2025 Toyota RAV4 Prime

The next-gen Toyota RAV4 Prime guarantees important upgrades, elevating its standing as a well-rounded PHEV.

3 2024 Toyota RAV4 Hybrid SE

Starting MSRP: $34,420

2024 Toyota RAV4 Hybrid
Toyota

Moving up the trims, the 2024 Toyota RAV4 Hybrid SE, beginning at $34,420, options fabric-trimmed seats with sporty blue stitching and embossed seat inserts. It affords an 8-way power-adjustable entrance driver’s seat with lumbar assist and a 4-way adjustable entrance passenger seat. Riding on 18-inch multi-spoke black sport alloy wheels, this trim, nonetheless, comes with a barely smaller 8.0-inch Toyota Audio Multimedia Touchscreen. Additionally, a panoramic glass roof and heated entrance seating can be found as a part of completely different non-compulsory packages.

The 2024 Toyota RAV4 Hybrid Comes With A 60/40 Configurable Rear Row

The 2024 RAV4 Hybrid is a two-row five-seater SUV, with loads of area across the cabin. 2024 Toyota RAV4 Hybrid. The cargo capability with each the rear seats in place is 37.6 cubic-feet. Fortunately, the rear row comes with 60/40 cut up reclining fold-flat performance, with a middle armrest and cupholders. This offers you the selection to accommodate extra storage on the expense of some seating area by increasing the overall cargo capability to a powerful 69.8 cubic-feet.

2024 Toyota RAV4 Hybrid
Toyota

2024 Toyota RAV4 Hybrid Cargo Dimensions

Cargo Capacity (All seats in place)

37.6 cubic-feet

Cargo Capacity (Maximum)

69.8 cubic-feet

(Data sourced from Edmunds)

2024 Toyota RAV4 Hybrid SE Standard And Available Features

2024 Toyota RAV4 Hybrid
Toyota
  • 17-inch five-spoke gentle grey metallic alloy wheels
  • LED Daytime Running Lights
  • Black in-dash storage trays
  • Four cupholders
  • Four bottle holders
  • Five USB Ports
  • Black fabric-trimmed headliner
  • Blue-painted shock absorber
  • 60/40 cut up reclining rear seats
  • 8.0-inch Toyota Audio Multimedia Touchscreen
  • 7.0-inch Digital Multi-Information Display
  • 12V/120W auxiliary energy outlet
  • Sun visors with illuminated self-importance mirrors
  • Cargo space tonneau cowl
  • Tow hitch receiver and wiring harness (Available)
  • Heated leather-trimmed three-spoke steering wheel (Available)
  • Smart Key System on entrance doorways and liftgate (Available with a package deal)
  • Color-keyed heated energy exterior mirrors (Available with a package deal)

4 2024 Toyota RAV4 Hybrid Woodland Edition

Starting MSRP: $34,945

  • Angle of method: 19.0 levels
  • Angle of departure: 21.0 levels
  • Ground clearance: 8.1 inches

Next within the lineup is the rugged 2024 RAV4 Hybrid Woodland Edition. Priced at $34,945, it options TRD suspension with off-road-tuned coil springs, twin-tube shocks, and enhanced bump stops for spectacular rebound management and a smoother journey on trails. It additionally comes geared up with unique 18-inch WILDPEAK A/T Tires, designed for each day driving with a rugged higher sidewall and optimized tread, offering a novel hybrid with strong off-road functionality.

2024 RAV4 Hybrid Woodland Edition Fuel Economy

City

38 MPG

Highway

35 MPG

Combined

37 MPG

Range

536 miles

Tank Size

14.5 gallons

Usage Per 100 Miles

2.7 gallons per 100 miles

(Data was collected from the EPA)

The 2024 RAV4 Hybrid Woodland Edition, geared up with heavier 18-inch wheels, displays barely decrease gas effectivity in comparison with different trims. Nevertheless, it nonetheless delivers commendable efficiency with 38/ 35/ 37 MPG in the city/ highway/ combined drives, respectively. With its substantial 14.5-gallon tank, the automobile achieves a powerful vary of 536 miles.

2024 Toyota RAV4 Hybrid Woodland Edition Standard And Available Features

  • 18-inch six-spoke bronze TRD flow-formed alloy wheels with black lug nuts
  • LED Daytime Running Lights
  • Black in-dash storage trays
  • Four cupholders
  • Four bottle holders
  • Five USB Ports
  • Black fabric-trimmed headliner
  • Blue-painted shock absorber
  • 60/40 cut up reclining rear seats
  • 8.0-inch Toyota Audio Multimedia Touchscreen
  • 7.0-inch Digital Multi-Information Display
  • 12V/120W auxiliary energy outlet
  • One 120V/100W AC energy outlet within the cargo space
  • Cargo space tonneau cowl
  • Two-tone exterior colour (Exclusively Available)
  • Heated leather-trimmed three-spoke steering wheel (Available)
  • Tow hitch receiver and wiring harness (Available)

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Comparison: Toyota RAV4 Prime vs Tesla Model Y

The Model Y is an EV powerhouse with spectacular efficiency, whereas the RAV4 Prime’s hybrid powertrain makes it a extra sensible and versatile possibility.

5 2024 Toyota RAV4 Hybrid XLE Premium

Starting MSRP: $36,125

White 2024 Toyota RAV4 TRD Off-Road
Toyota

The 2024 Toyota RAV4 Hybrid XLE Premium, with a beginning MSRP of $36,125, introduces a contact of luxurious with commonplace 18-inch multi-spoke darkish metallic-finished alloy wheels. It stands out as the primary trim within the lineup to supply a bigger 10.25-inch Toyota Audio Multimedia show together with an non-compulsory premium JBL 11-speaker Premium Audio system.

2024 Toyota RAV4 Hybrid Specs And Performance

Engine

2.5-Liter Dynamic Force four-cylinder hybrid engine with three AC motors

Battery

1.6 kWh lithium-ion battery pack

Transmission

Electronically managed steady variable (eCVT)

Combined Horsepower

219 HP

Combined Torque

163 LB-FT

Drivetrain

Electronic On-Demand All-Wheel Drive (AWD)

0-60 MPH

5.4-7.3 seconds

Top Speed

117 mph

Towing Capacity

1,750 kilos

Payload Capacity

1,115 kilos

(Data was collected from Toyota, Edmunds, and Car and Driver)

Under the hood, the 2024 Toyota RAV4 Hybrid includes a 2.5-liter Dynamic Force four-cylinder hybrid engine with three AC motors hooked as much as a 1.6-kilowatt-hour lithium-ion battery pack. The hybrid system delivers 219 horsepower and 163 pound-feet of torque to all 4 wheels through an eCVT transmission. The SUV accelerates from 0-60 MPH in 5.4-7.3 seconds, has a prime pace of 117 mph, and offers a towing capacity of 1,750 pounds.

2024 Toyota RAV4 Hybrid XLE Premium Standard And Available Features

  • 18-inch multi-spoke darkish metallic-finished alloy wheels
  • LED Daytime Running Lights
  • Black in-dash storage trays
  • Four cupholders
  • Four bottle holders
  • Five USB Ports
  • Black fabric-trimmed headliner
  • 60/40 cut up reclining rear seats
  • 8.0-inch Toyota Audio Multimedia Touchscreen
  • 10.25-inch Toyota Audio Multimedia Touchscreen (Available)
  • 7.0-inch Digital Multi-Information Display
  • Premium JBL 11-speaker Premium Audio system together with subwoofer and amplifier
  • 12V/120W auxiliary energy outlet
  • Cargo space tonneau cowl
  • Digital rearview mirror (Available with a package deal)
  • Heated leather-trimmed three-spoke steering wheel (Available)
  • Tow hitch receiver and wiring harness (Available)

6 2024 Toyota RAV4 Hybrid XSE

Starting MSRP: $37,385

2024 Toyota RAV4 Hybrid
Toyota

Nearing the tip of the lineup, the 2024 Toyota RAV4 Hybrid XSE begins at $37,385 and is the one trim that options two-tone exterior colour, apart from the Hybrid Woodland Trim. It comes with the identical 18-inch multi-spoke black sport alloy wheels because the SE trim. It additionally affords SofTex-trimmed seats with sporty blue stitching and cloth seat inserts. More commonplace options embody heated entrance seats, heated entrance seating, an eight-way power-adjustable entrance driver’s seat with lumbar assist, and a four-way adjustable entrance passenger seat.

A Modern And Tech-Savvy Interior

The 2024 Toyota RAV4 Hybrid LE, SE, and XLE trims function an 8.0-inch infotainment show and a 7.0-inch digital Multi-Information Display. For the XLE Premium, XSE, and Limited trims, a larger 10.5-inch infotainment display is commonplace on the XSE and Limited and accessible on the XLE Premium. Wireless Apple CarPlay and Android Auto integration, an onboard Wi-Fi hotspot, and a 7.0-inch digital gauge show are commonplace throughout all trims. Audio choices embody an 11-speaker JBL stereo system, accessible on the XLE Premium and XSE, and commonplace on the Limited, whereas a six-speaker system is commonplace on all different trims.

2024 Toyota RAV4 Hybrid XSE Standard And Available Features

  • 18-inch multi-spoke black sport alloy wheels
  • LED Daytime Running Lights
  • Black in-dash storage trays
  • Four cupholders
  • Four bottle holders
  • Five USB Ports
  • Two-tone exterior colour
  • Black fabric-trimmed headliner
  • 60/40 cut up reclining rear seats
  • 12V/120W auxiliary energy outlet
  • Cargo space tonneau cowl
  • 10.5-inch Toyota Audio Multimedia Touchscreen
  • 7.0-inch Digital Multi-Information Display
  • 12.3-inch Digital Multi-Information Display (Available)
  • Premium JBL 11-speaker Premium Audio system together with subwoofer and amplifier (Available)
  • Panoramic glass roof (Available)
  • Digital rearview mirror (Available with a package deal)
  • Heated leather-trimmed three-spoke steering wheel (Available)
  • Tow hitch receiver and wiring harness (Available)

Related

Toyota RAV4 Hybrid vs Hyundai Tucson Hybrid: Which One Should You Buy?

Toyota RAV4 vs Hyundai Tucson Hybrid: Fierce rivals battle for eco-SUV supremacy.

7 2024 Toyota RAV4 Hybrid Limited

Starting MSRP: $40,030

2024 Toyota RAV4 Hybrid
Toyota

The final and probably the most expensive trim of the 2024 lineup is the 2024 Toyota RAV4 Hybrid Limited. Starting at $40,030, it comes with all of the bells and whistles one can hope for in a midsize crossover hybrid SUV. The 2024 Toyota RAV4 Hybrid boasts the basic tiger-nose grille and muscular fenders for a rugged look, two-tone exterior choices for personalization, and distinctive options like twin chrome-tipped exhausts, a rear spoiler, and fashionable LED taillights. Standard LED projector headlights provide a smooth look through the day and sharp visibility at night time.

2024 Toyota RAV4 Hybrid Exterior Dimensions

Length

180.9 inches

Width

73.0 inches

Height

67.0 inches

Wheelbase

105.9 inches

(Data was collected from Toyota)

2024 Toyota RAV4 Hybrid Limited Standard And Available Features

  • 18-inch multi-spoke darkish metallic-finished alloy wheels
  • LED Daytime Running Lights
  • Black in-dash storage trays
  • Four cupholders
  • Four bottle holders
  • Five USB Ports
  • Black fabric-trimmed headliner
  • 60/40 cut up reclining rear seats
  • 12V/120W auxiliary energy outlet
  • Cargo space tonneau cowl
  • 10.5-inch Toyota Audio Multimedia Touchscreen
  • 12.3-inch Digital Multi-Information Display
  • Premium JBL 11-speaker Premium Audio system together with subwoofer and amplifier
  • Panoramic glass roof (Available)
  • Digital rearview mirror (Available with a package deal)
  • Heated leather-trimmed three-spoke steering wheel (Available)
  • Tow hitch receiver and wiring harness (Available)

5 Fun Tech Christmas Gift Ideas For Someone Who Already Has Everything

While this specific present concept might not precisely match most individuals’s invoice for “fun,” it is actually one thing virtually anyone can profit from utilizing, together with people who find themselves notoriously troublesome to buy. The Phonesoap 3 is a nifty machine designed to disinfect not simply your telephones, however different high-touch and germ-prone objects as nicely like your keys, wallets, earbuds, and small jewellery, amongst different issues. By encasing objects in a chamber that is totally uncovered to UV-C gentle, germs and micro organism may be accomplished away with in solely a matter of ten minutes.

Apart from its disinfecting function, the Phonesoap 3 can even double as a common cellphone charger, due to its built-in USB-A and USB-C ports.The santizing chamber ought to match most smartphones which might be 6.8 inches lengthy and three.74 inches large. It is available in many colours as nicely, however for now, the black model is offered at 50% off on Amazon for the price of $39.95.

LED Vs. Incandescent Bulbs: Which Impacts Your Electric Bill More?

The main factor that determines how much LEDs impact your electric bill is time. Energy Star-rated LEDs are approximately 75% more energy efficient than incandescent bulbs. For example, while a 60-watt incandescent bulb uses 60 watts, a comparable LED bulb only uses around 10 to 15 watts. This difference becomes significant when you consider the usage over a three-hour period per day. It means that a single incandescent bulb would consume 65,700 watts per year, compared to approximately 16,425 watts per year for an LED bulb (using the example of a 15-watt LED bulb).

Considering the estimated monthly cost of $0.52 for an incandescent bulb and $0.09 for an LED bulb, the yearly cost per incandescent bulb comes to around $6.22, while for an LED bulb, it is approximately $1.04. It’s important to note that these calculations are based on the usage of a single bulb. When you take into account multiple bulbs in a house, the savings can be quite considerable.

So, in conclusion, LED bulbs will indeed save you a significant amount on your electric bill, despite their higher initial cost. However, it is worth mentioning that the price difference between LED and incandescent bulbs may not be as significant nowadays, as LED bulbs can often be found at comparable prices. Additionally, LEDs have a significantly longer lifespan, often lasting up to 30 times longer than incandescent bulbs. This also means that even if LED bulbs are slightly more expensive, you won’t need to replace them as frequently.

Bill Ford States that the UAW Strike in Kentucky Harms Thousands of Americans

Bill Ford, the Executive Chair of Ford Motor Company, addressed the United Auto Workers (UAW) union at the Rouge Visitor Center in Dearborn, Michigan. He called on his UAW colleagues to accept the automaker’s deal and put an end to the ongoing dispute. Ford’s remarks were in response to UAW President Shawn Fain’s complaints about Ford’s proposal.

In his speech, Ford emphasized the negative impact of the UAW expanding the strike to the Kentucky Truck Plant. He stated that shutting down the plant immediately harms thousands of workers, suppliers, dealers, and the communities relying on those local economies.

Ford highlighted that the company has offered a contract that goes above and beyond the requirements of the previous UAW agreement. He claimed that the proposed deal would make Ford’s manufacturing workers the highest-paid in the world.

On the other hand, UAW President Fain stated that Ford had presented the union with the same offer as two weeks prior, which the UAW found unacceptable and rejected. This rejection led to the expansion of the strike to the Kentucky Truck Plant.

The Kentucky plant is Ford’s largest factory, generating $25 million in revenue annually. It produces the F-Series Super Duty, Expedition, and Lincoln Navigator and employs 8,700 UAW members.

During his speech, Fain criticized Ford’s CEO, Jim Farley, and urged him to use the company’s resources to meet the union’s demands. Fain pointed out the compensation gap between a top executive like Farley and workers.

For reference, Bill Ford’s annual income was $17.3 million in 2022 and $18.7 million in 2021, according to the Detroit Free Press.

Fain also mentioned that the union plans to be more aggressive in the future by providing short notice before expanding the strike to additional factories.

Maserati Americas CEO Talks About Brand’s Ongoing Resurgence

During last year’s Monterey Car Week, Maserati Americas CEO Bill Peffer hosted a roundtable discussion in which he spoke about the carmaker’s focus on quality and how it planned to work itself back into being an industry leader. At the time, the covers had just fallen off the MC20 Cielo, the Grecale wasn’t yet on sale, and the GranTurismo was merely a prototype.

Flash forward almost exactly a year, and those three models have become the brand’s core lineup as the Ghibli, Levante, and Quattroporte slowly go out of production following a few special editions. To see how Maserati is doing in 2023, we sat down again with Peffer to discuss sales figures, electrification, and the carmaker’s long-term commitment to its dealer network. 

Some responses have been edited for clarity.

2024 Maserati Lineup

Today, Maserati sits in a pretty good place. Its sales figures have continued to grow year over year, and the Italian marque hopes the Grecale will propel it further forward. Peffer unsurprisingly confirmed that the brand’s latest crossover has already become its best-selling product, with sales starting in January.

The buyer demographic has changed as a result. Previously, most Maserati customers were men, according to Peffer. The Grecale balanced things with a more equal split between men and women. This new customer base is younger than in previous years and mainly comes from other luxury car brands. 

“We’re conquesting. In the past we relied on our sedan ownerbase to resubscribe them to our new products. Over 70 percent of Grecale buyers are new to the brand. This is good because we can now build our ownership base.”

2024 Maserati Lineup

Peffer added that when surveyed, these new customers noted liking the Grecale’s styling and tech but were also influenced by its exclusivity. Maserati has always been a boutique manufacturer, but now it can leverage the Trident being a rare sight as a selling point.

“That product [Grecale] competes in a big space, and it unlocks out ability to invest in supercars like the GT and the MC20. This Netuno technology, this engine we started off with in the MC20 can be found in the GT and Grecale because of its packaging. We’ve committed to full electric versions as well so we’re one of the few brands making these dual investments.”

The first of this new line of electric vehicles will be the GranTurismo Folgore, scheduled to go on sale in the U.S. in the coming months. The Grecale will follow closely after, with the electrified MC20 being the final one to be introduced. Maserati’s goal in the efforts is that by offering dual powertrain versions of its cars, it can compete with larger brands like Porsche, BMW, and Mercedes-Benz despite offering just one mass-market product.

“What’s cool about that is that most of the competition works off of a skateboard. Our car [GT] is already well balanced because it has that compact packaging for the Netuno engine where it sits behind the front axle. It’s a front-mid ship. In the electric version, we wanted to maintain the piller of performance as it pertains to acceleration, handling, and top speed. So we built a battery pack which is in a “T” formation which you sit around. We can package that battery so it allows for a perfect 50:50 weight distribution, which is actually better than the gas car.”

Along with continuing to offer internal combustion cars for long-time fans of the brand. Maserati has leaned into further personalizing its vehicles with its in-house Fuoriserie customization program. This allows customers to configure their cars in ways not typically offered in the standard options list. Peffer explained that the brand started with a small run of 25 MC20s finished in Digital Mint, a matte blue resembling a Tiffany blue, which sold instantly and is now expanding with more one-off creations.

2024 Maserati Lineup

Given that Maserati is currently in a very forward-looking position, the question arose of whether the Italian carmaker planned to continue selling vehicles through the traditional business model. Could Maserati go direct to consumers?

“We are firmly committed to the dealership model. Through our partners, we know that we can provide an experience which is what an electric car customer demands. How do we make sure the customer’s experience is exclusively Maserati? We do that with updaded spaces, configuration rooms and the general vibe and openness so you don’t end up feeling smothered when you walk into the dealership. The only brand’s that I’m aware of that have gone direct are ones that have been established in the last few years building a certain type of car, so we have no plans to do that.”

Aside from these efforts in the consumer space, Maserati is also investing heavily in motorsport. Whether it be its involvement in Formula E or the recent unveiling of its GT2 racer, the Italian carmaker is making a comeback on all fronts. During this year’s Monterey Car Week, it plans to unveil its latest seven-figure creation, the MCXtrema, a limited MC20-based racecar. 

Although a year passed since our first conversation with Peffer about Maserati’s future, it seems the brand’s turnaround is off to a promising start. The next stage will likely involve seeing how well its current and growing customer base warms up to its new range of electric vehicles in the coming months.