● Jeep® and Ordnance Survey create map of 100 beautiful ‘Off the Beaten Track’
places throughout Great Britain
● Available in digital and limited-edition print codecs, new ‘Get Lost with Jeep
Compass’ map uncovers lesser-known outside places to discover over Christmas
● Millions of Brits say they’ve explored little of Britain up to now, with 24% having by no means
been to Scotland and 17% to Wales
● More than three quarters (80%) of Brits wish to discover extra of the nation; 52% need
to keep away from vacationer hotspots
● 87% have ideas about escaping the home at Christmas
● ‘Cost’ is the main issue stopping individuals from exploring extra of the nation, so
nearly all ‘Off the Beaten Track’ places are free to go to
The 100 greatest ‘Off the Beaten Track’ places to discover in Britain this Christmas have been revealed.
Jeep and Ordnance Survey have come collectively to create an easy-to-explore map in digital and
limited-edition print codecs that includes a few of Britain’s best but lesser-known ‘Off the Beaten Track’ outside places.
The map’s creation follows analysis by Jeep1 revealing almost a 3rd of UK adults (30%) have explored little of Britain up to now – the equal to 16 million individuals2 – but 80% wish to see extra of the nation.
The research discovered 24% have by no means visited Scotland (13 million individuals) and 17% (9 million individuals) have by no means been to Wales2, regardless of the 2 nations being dwelling to a lot of Britain’s best outside areas.
Created by consultants from Jeep and Ordnance Survey, the map is a part of the Jeep Compass ‘Any Excuse to Get Lost’ marketing campaign – pushed by the model’s philosophy of ‘Go Anywhere, Do Anything’. The nationwide unfold of places have been chosen primarily based on evaluation of strolling route information within the in style OS Maps app, acquiring professional ideas from the community of Ordnance Survey outside ambassadors and on-line evaluations.
According to the research by Jeep, 87% of adults have considered escaping the home over the festive season, with 81% saying they’d like to interact in outside actions.
Nearly half (49%) imagine that Britain has the most effective outside areas in all of Europe. However, taking the street much less traveled issues to most, with 52% of respondents eager to keep away from in style vacationer hotspots, and 57% aspiring to discover extra ‘unexpected places’.
Guided by the Jeep values of freedom, journey, authenticity and fervour, the map showcases the perfect of Great Britain’s idyllic and various landscapes – from historical woodlands with mountaineering trails to secluded Lochs for adventurous wild swimmers – transferring the main focus away from vacationer hotspots.
Highlights embrace the likes of Saltwick Bay in Whitby and Talybont Reservoir in Wales – thought of by
these within the know to be among the many most beautiful but little-known locations within the British Isles. Other
stunning places embrace Lagangarbh Hut in Glencoe, Scotland, and Roche Rock in Cornwall.
The map has been launched in time for the festive interval, when an estimated 24 million adults will go on a stroll or hike3 – the most well-liked outside exercise over Christmas. Forests, seashores and lakes high the want lists of outside locations to go to throughout this time.
The interactive digital map additionally options Britain’s quietest main roads (lowest site visitors quantity) following evaluation of Department for Transport information4 by Jeep final month, enabling drivers to ‘Get Lost’ from the push of on a regular basis life.
Details on how customers will have the ability to get their arms on a restricted version print copy of the ‘Get Lost with Jeep Compass’ map will probably be revealed on Jeep UK’s social media channels within the coming days.
Kris Cholmondeley, Managing Director at Jeep UK mentioned: “There is a lot of the Great British outdoor individuals have but to expertise, and along with Ordnance Survey, we wish to allow individuals this Christmas interval and past to journey ‘Off the Beaten Track’ within the Jeep spirit.
“Our new ‘Get Lost with Jeep Compass’ map lists 100 ‘Off the Beaten Track’ outdoor locations – spots
which showcase the best of Britain’s stunning landscapes, yet those that are lesser-known to the wider public.”
Of the respondents that are likely to keep away from in style vacationer locations, two thirds acknowledged that overcrowding was the explanation for doing so and 44% mentioned they like ‘exploring quieter/unexplored parts of Great Britain’.
‘Cost’ is the first issue stopping individuals from exploring extra of the nation, which is why nearly all of Jeep and Ordnance Survey’s 100 ‘Off the Beaten Track’ places are free to go to.
A 3rd (33%) of survey respondents mentioned they’re now extra more likely to vacation in Great Britain than they have been pre-pandemic, with ‘there is much more to discover closer to home’ given as the highest cause for doing so (54%).
Nick Giles OBE, Managing Director of Ordnance Survey Leisure, mentioned: “It’s heartening to know that eight out of 10 people in Britain today would love to explore more of our wonderful country. As the survey results show, so much of Britain remains unexplored for so many of us.
“We are delighted to work with Jeep to map the 100 ‘Off the Beaten Track’ locations and hope that this will inspire people up and down the land to get outside and have new mini-adventures away from the more obvious hot spots.”
10 of the most effective ‘Off the Beaten Track’ places – to find 90 extra, click on here.
1. Saltwick Bay, Whitby, England – only a brief stroll from in style Whitby, this bay has a wonderful
secluded sandy seashore. At low tide you’ll see shipwrecks and might discover caves, and that is additionally a
excellent place for fossil searching.
2. Talybont Reservoir, Brecon, Wales – one of many largest reservoirs in Bannau Brycheiniog (Brecon
Beacons). Ideal for a spot of trout fishing or birdwatching, in addition to biking and strolling.
3. Loch Skeen, Dumfries and Galloway, Scotland – tucked away within the Southern Uplands, Loch
Skeen is ideal for a tranquil day of fishing and simple walks. The loch feeds the 60-metre excessive
Grey Mare’s Tail waterfall.
4. Mosedale Cottage Bothy, Lake District, England – a distant bothy that’s open to all. It has three bedrooms, a front room with an open fireplace, plus a bathroom. With a boggy path from the automotive park, it
helps make this location exceptionally quiet.
5. Loch Brora, Highlands, Scotland – a wonderful freshwater loch north of Inverness. It supplies
habitat for a various vary of wildlife and is nice for birdwatching.
6. Roche Rock, Cornwall, England – uncover an astonishing ruined fort within the ‘Cornish Alps’ on a
rural stroll to Roche Rock.
7. Porthgain Blue Lagoon, Pembrokeshire, Wales – accessible by foot or by sea, the Blue Lagoon
options nice walks throughout close by cliffs that supply breathtaking views out to sea.
8. Blakeney Point, Norfolk, England – a magical place dwelling to England’s largest gray seal colony
with over 4,000 pups born every winter.
9. Lagangarbh Hut, Glencoe, Scotland – the desolate white home of Glencoe makes the proper
image. Perched within the shadow of the Buachaille Etive Mòr, it’s thought this wee cottage used to
be a crofter’s home.
10. The Striperstones, Shropshire, England – a shocking place to hike within the Shropshire Hills with
360-degree views due to loads of alternatives to scramble up excessive. There’s a super round
stroll taking you thru the character reserve.
The Jeep Compass C-SUV is designed for adventurers trying to discover locations which are off the crushed observe, in protecting the model’s ‘Go Anywhere, Do Anything’ philosophy.
It is offered with two superior electrified powertrains: the Compass e-Hybrid delicate hybrid (MHEV) and Compass 4xe plug-in hybrid (PHEV). The 4xe plug-in hybrid powertrain combines a 1.3-litre petrol engine with an electrical motor and a complicated all-wheel-drive system, mixing gas effectivity with the famend off-road capabilities of Jeep. It produces a mixed energy output of 240hp and 270Nm of torque, and is able to providing as much as 30 miles (WLTP) zero-emissions freedom in full-electric mode.
The Jeep Compass is offered to order now and is priced from £34,580 OTR.
ENDS
Notes to editor
1. Survey to 2,000 UK adults carried out on behalf of Jeep UK by OnePoll
2. Based on an estimated 53.19 million adults (age 18+) residing within the UK in mid-2021. Sourced from
the Office for National Statistics.
3. Based on 44.4% of respondents saying they are going to go on a hike/stroll over Christmas, with an
estimated 53.19 million adults (age 18+) residing within the UK in mid-2021.
4. Data sourced from the Department for Transport. Figures obtained from the ‘AADF Data – major
and minor roads’ information set, and reference the typical annual every day move (the variety of autos
that journey previous (in each instructions) the situation on a mean day of the 12 months) in 2022. Figures
are obtained utilizing estimation primarily based on the final accessible common annual every day move measured
utilizing a guide or automated site visitors depend. Some roads have been omitted from the lists the place
elements akin to street closures have resulted in information anomalies.
Jeep® Brand
Built on greater than 80 years of legendary heritage, Jeep® is the genuine SUV model that delivers
legendary off-road functionality, inside refinement, high-tech options, and flexibility to individuals who search extraordinary journeys. The Jeep model delivers an open invitation to dwell life to the fullest by providing a broad portfolio of autos that continues to offer homeowners with a way of security and safety to deal with any journey with confidence. Jeep Wave, a premium proprietor loyalty and buyer care program that’s accessible to the complete Jeep 4×4 lineup, is crammed with advantages and unique perks to ship Jeep® model homeowners the utmost care and devoted 24/7 help. The legendary Jeep model’s off-road functionality is enhanced by a world electrification initiative that’s remodeling 4xe into the brand new 4×4 in pursuit of the model’s imaginative and prescient of undertaking Zero Emission Freedom and added 4×4 functionality. All Jeep model autos will provide an electrified variant by 2025.
Ordnance Survey
Ordnance Survey is the nationwide mapping service for Great Britain. Our mission is to assist extra individuals internationally to #GetOutdoors extra typically and revel in a wholesome relationship with the outside. We purpose to make the outside actions as fulfilling, accessible and secure as potential. Our flagship digital navigation app OS Maps has been downloaded greater than 5 million instances and is utilized by our prospects over 3.5 million instances monthly to search out routes and navigate the outside. Our iconic set of 403 OS Explorer and 204 OS Landranger paper maps (recognised as the most effective on the planet) are essentially the most detailed navigation maps to cowl the whole thing of Great Britain. Our full vary of outside merchandise, together with personalised Custom Made Maps, and a full accent vary can be found on-line by way of the OS Shop.
Contacts
Alice Cross-Watson, PR Manager, Jeep UK
07395 375272
