Mazda Continues to Elevate Customer Experience With three hundredth Open-Concept Dealership
Retail Evolution sellers now account for greater than 85 p.c of Mazda gross sales
IRVINE, Calif., May 7, 2024 /PRNewswire/ — Mazda North American Operations (MNAO) has opened its 300th Retail Evolution (RE) dealership with Luther Mazda in Kansas City, Mo. Mazda’s Retail Evolution program, out there since 2014, is concentrated on uplifting buyer expertise by upscale, open-concept ground plans that provide the next degree of enterprise transparency and buyer satisfaction.
“The opening of the 300th Retail Evolution dealership is a testament to our dedication to providing customers an uplifted experience at every touchpoint with Mazda,” mentioned Tim Manning, senior VP of retail operations at Mazda North American Operations. “Throughout this journey, we have remained focused on elevating the in-dealership experience. Across our Retail Evolution locations, dealer owner loyalty is up 4.3 percentage points, and service retention is up 5.2 percentage points.”
“We strongly believe in the future of Mazda and our investment in Retail Evolution is a symbol to our employees, guests, and communities of the strength of Mazda,” mentioned David Luther, vendor principal of Luther Automotive. “In today’s market, you must give your guests what they want and RE provides exactly that — a more transparent, open, and modern environment.”
A key component of Mazda’s long-term enterprise technique within the U.S. market, the Retail Evolution program provides a constant expertise that begins from the second a buyer walks into the showroom and continues by to the service of their automobile. Currently, 70 p.c of Mazda sellers have both made the transition to Retail Evolution or dedicated to take action, and so they account for 87 p.c of complete retail gross sales. Retail Evolution dealerships persistently outperform non-upgraded services in month-to-month throughput, averaging a 126 p.c improve. In the ten years for the reason that Retail Evolution program started, greater than 380 Mazda sellers have dedicated to upgrading their dealerships.
For extra info on Mazda or to seek out your native vendor, go to MazdaUSA.com.
Proudly based in Hiroshima, Mazda has a historical past of subtle craftsmanship and innovation, and a objective to complement life-in-motion for these it serves. By placing people on the middle of all the pieces it does, Mazda aspires to create uplifting experiences with our autos and folks. Mazda North American Operations is headquartered in Irvine, California, and oversees the gross sales, advertising and marketing, components and customer support assist of Mazda autos in the United States, Canada, Mexico and Colombia by roughly 795 sellers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For extra info on Mazda autos, together with images and B-roll, please go to the net Mazda media middle at news.mazdausa.com.
Follow @MazdaUSA on social media: Facebook, Instagram, X, YouTube, and Threads.
