Munich. In its anniversary 12 months, BMW Motorrad delivered 209,257 bikes and scooters to prospects, 3.1% greater than within the earlier 12 months and the very best gross sales quantity within the firm’s historical past. The areas of Europe, Asia and Latin America specifically made a major contribution to BMW Motorrad’s report gross sales quantity with report gross sales figures. Germany and North America additionally contributed to the report end result with robust gross sales. The convincing product portfolio with profitable choices that characterise their respective segments and the market launch of common new fashions such because the
high-powered BMW M 1000 R or the touring enduro icon BMW R 1300 GS had been robust arguments for the profitable efficiency in 2023.
Markus Flasch, Head of BMW Motorrad: “I would like to thank our customers all over the world for the great trust they have placed in us again in 2023. With a record result in our anniversary year, BMW Motorrad remains the world’s number one in the premium motorcycle and scooter segment and once again demonstrates the brand’s successful strategic orientation. Our market leadership in numerous segments is based on innovation leadership, our highly attractive product range and our strong brand. Based on these three main success factors, BMW Motorrad is ideally positioned and I am very confident about the year 2024.”
Solid gross sales in Europe with report development in Eastern Europe.
With 116,012 (+ 4.7 %) bikes and scooters bought, Europe as a complete remained by far the strongest gross sales area for BMW Motorrad. Germany remained the strongest particular person market with 24,176 items (+ 0.2 %), adopted by France (21,668 items / + 2.1 %), Italy (16,179 items / + 3.3 %) and Spain (12,716 items / + 1.7 %). Eastern Europe additionally contributed to BMW Motorrad’s very pleasing total European efficiency with gross sales of 6,000 items, a report improve of 105.4 % and greater than double the earlier 12 months’s determine.
China, India, Brazil and Mexico made a major contribution to this success.
In different areas, a number of international locations ended the 12 months with report gross sales. In Asia (47,061 items / + 1.6 %), each China (15,832 items / + 2.8 %) and India (8,768 items / + 20.4 %) achieved their greatest outcomes thus far. Brazil, with report gross sales of 14,106 automobiles (+ 8.1 %), and Mexico (7,088 items / + 6.8 %) additionally made a major contribution to BMW Motorrad’s report end result.
The R 1250 GS and GS Adventure, together with the extremely profitable new R 1300 GS, prepared the ground.
The boxer fashions R 1250 GS and R 1250 GS Adventure additionally delivered their customary robust efficiency, with gross sales of round 56,000 items. Together with the brand new R 1300 GS (4,528 items), which has been on sale since autumn 2023, the three GS fashions as soon as once more made a major contribution to BMW Motorrad’s report gross sales of 60,535 items (+1.62%).
Sporty four-cylinder fashions with undiminished dynamism.
The fascination with efficiency and driving dynamics additionally resulted in a constructive gross sales pattern for the sporty four-cylinder fashions from BMW Motorrad. With 11,442 items bought
(+ 13.9%), the S 1000 RR underlined its prime place and market management within the supersport bike section, whereas the M 1000 R hyper roadster exceeded all expectations with 3,655 items delivered to prospects. Together with the S 1000 R, the S 1000 XR and the unique M 1000 RR, 25,194 items (+ 7.5 %) of the high-performance four-cylinder fashions had been delivered to prospects worldwide.
BMW Motorrad additionally achieved prime efficiency within the mid-range section and within the BMW Motorrad section of as much as 500 cc.
With a complete of 62,834 items bought (+ 3.2 %), the F collection with two-cylinder engines and the G fashions with single-cylinder engines additionally made a major contribution to
BMW Motorrad’s report end result. The F 750 GS, which is especially common with new prospects, was a specific spotlight, with 11,064 items bought (+ 15.6 %).
Clear market management for the CE 04 and robust efficiency of BMW Motorrad’s Urban Mobility vary.
With a share of round 70 % within the world marketplace for all-electric bikes and scooters with an output of greater than 11 kW, the CE 04 has secured itself the undisputed market management. With 7,177 items delivered, the expressive electrical scooter exceeded the earlier 12 months’s deliveries by 44 %. Supplemented by the 2 profitable scooters
C 400 GT and C 400 X, the Urban Mobility section of BMW Motorrad achieved a gross sales quantity of 20,460 items, which corresponds to a rise of 17.9 % in comparison with the earlier 12 months.
Optimistic outlook for 2024.
Stephan Reiff, Head of Sales and Brand: “The sales record in our anniversary year is both an honour and an obligation. With numerous new, innovative models and products for our customers, we at BMW Motorrad will do everything in our power to build on this record year in 2024 and further consolidate our leading position in the premium segment. Our new GS models in particular will play an important role here. This year, our customers and fans can once again look forward to numerous world premieres, highlights, events and emotionally charged motorcycles offers.”
You will discover press materials on BMW bikes within the BMW Group PressClub at www.press.bmwgroup.com.