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ROLLS-ROYCE MOTOR CARS: SHAPING THE WORLD FOR 120 YEARS

  • Rolls-Royce marks the one hundred and twentieth anniversary of the primary assembly between founders Henry Royce and The Hon. Charles Stewart Rolls, on 4 May 1904
  • A short evaluate of the founders’ lives and careers within the years main as much as their historic encounter in Manchester, and the roles of different much less well-known, however nonetheless pivotal, actors within the Rolls-Royce origin story
  • An examination of the world and society through which Rolls-Royce was established and the marque’s contribution to the broader technological progress of the age
  • Part of a year-long celebration of the extraordinary folks, occasions and motor vehicles that make up Rolls-Royce’s wealthy and noteworthy heritage

“From a modern perspective, 1904 can feel impossibly distant from our own times. But it was an age of unprecedented invention, innovation and technological progress, in which many of the things we now take for granted first appeared. Rolls-Royce was born into this extraordinarily dynamic, creative world and would go on to shape it profoundly and irrevocably. Looking back, the meeting of Rolls and Royce seems somehow predestined, the arcs of their respective careers up to that point making it appear almost inevitable. In fact, it came about through a web of chance connections and overlapping relationships; without these, given their vastly different backgrounds and social circles, it might never have happened at all. We are proud to continue their remarkable story, to celebrate and build upon their unique legacy 120 years later.”
Andrew Ball, Head of Corporate Relations and Heritage, Rolls-Royce Motor Cars

On 4 May 2024, Rolls-Royce Motor Cars marks the one hundred and twentieth anniversary of the primary assembly between Henry Royce and The Hon. Charles Stewart Rolls. The founders’ private tales, the historical past of the corporate they based and its motor vehicles are well-known and obtainable to view elsewhere on the Rolls-Royce PressClub.

To rejoice this auspicious anniversary, Rolls-Royce considers the historic, technological and social context through which the marque got here into being and the affect and affect of the Rolls-Royce identify over its 120 years. But to totally perceive the marque’s origins and legacy, one should first attain a bit additional again in time and look at the founders’ actions within the years instantly previous to that first, world-changing encounter in 1904.

HENRY ROYCE: THE ENGINEER

For Henry Royce, the story actually begins in late 1884, when he based his first engineering firm, F. H. Royce & Co. (he was christened Frederick Henry) in Manchester. Initially producing small gadgets comparable to battery-powered doorbells, the corporate progressed to creating heavy gear together with overhead cranes and railway shunting capstans.

But after nearly twenty years of enlargement and success, in 1902 the corporate was heading for monetary bother, owing to competitors from an inflow of cheaper merchandise from Germany and the USA. Royce’s perfectionism and obsession with enchancment meant he was not ready to enter a race to the underside, or compromise the standard of his merchandise. Habitual overwork and fixed pressure significantly affected his already weakened structure, and at last his well being collapsed completely.

His medical doctors ordered him to take an prolonged break, so Royce launched into a 10-week go to to his spouse’s household in South Africa. Yet even on a medically imposed relaxation remedy, his engineer’s thoughts was as lively and inquisitive as ever. His selection of studying materials on the lengthy voyage was The Automobile: Its Construction and Management, initially written in French by Gérard Lavergne and translated into English that 12 months. This was actually ‘the book’ on easy methods to construct a motor automobile, and Royce was clearly each enlightened and impressed by it.

On his return to England, Royce – now bodily and mentally recovered – instantly acquired his first motor automobile, a French 10 H.P. Decauville. It’s usually been assumed that this automobile was so poorly made and unreliable that Royce, out of sheer frustration, set about addressing its quite a few defects.

In reality, nearly the alternative is true. He selected the Decauville exactly as a result of it was a superb, state-of-the-art machine with the categorical intention of dismantling it, analysing each element, then producing his personal automobile from scratch. Any fairly competent engineer might have upgraded a badly constructed, substandard product: it took a genius of Royce’s stature to, in his personal phrases, “take the best that exists and make it better”.

THE VITAL ROLE OF ‘LITTLE ERNIE’

One of the lesser recognized – however nonetheless important – contributors to the primary Royce vehicles’ growth was Ernest Wooler. Born in Manchester in 1888, 15-year-old Ernest stood 5 ft 4 inches (1.62m) tall and was nicknamed ‘Little Ernie’ when he joined Royce Limited in 1903 as an indentured premium apprentice – a place for which his father paid the very appreciable sum of £100 (over £15,000 at in the present day’s values). He labored a 56-hour week for a shilling a day (about £7.60 now) within the drawing workplace, studying to make blueprints – and, strictly towards the foundations, producing his personal drawings on the draughtsmen’s boards.

One morning, he obtained an ominous summons: Mr Royce himself wished to see him. After severely reprimanding the unlucky teen for his unauthorised handiwork, Royce ordered him to go and fetch a typist’s notepad. Mystified, Ernie did as he was instructed and gave the pad to his employer. Royce waved it away. “You hold onto that and follow me,” he mentioned and led the way in which to the workshops, the place he climbed onto the Decauville, took off his jacket and rolled up his sleeves. Then, assisted by a fitter, he started methodically taking the automobile aside. Nearby, Ernie sat on a field along with his notepad. “Each piece was handed to me, and I made a sketch of it and added the dimensions they quoted,” he later recalled.

As Royce appropriately judged, Ernie was the best individual to seize the essential knowledge that will inform the design of the motor vehicles that adopted. It’s additionally tempting to surprise if Royce recognised a kindred spirit; a younger man beginning on the backside, however keen to higher himself. If so, he was proper. In 1913, Ernie emigrated to America and loved a profitable profession as a design engineer, changing into an professional in bearings and submitting quite a few patents. In 1947, he retired to Hillsboro Beach, Florida, the place he was elected because the city’s first mayor.

SMALL THINGS MAKE PERFECTION

Royce had left faculty aged simply 10 and his formal schooling consisted of night lessons in English and Mathematics that he attended in his late teenagers; later, because the world-renowned Sir Henry, he nonetheless self-deprecatingly described himself as having the ability to do not more than easy arithmetic. But he had an instinctive, intuitive expertise that greater than made up for his lack of educational credentials.

As famous, the Decauville was a extremely developed motor automobile in its personal proper and Royce sensibly retained a few of its key options – a two-cylinder engine, dwell propshaft and differential fairly than chain drive – in his personal designs. He additionally launched quite a few detailed alterations and improvements: mechanically fairly than atmospherically operated inlet valves; a more practical radiator; alternative important, large finish and gearbox bearings; and a single gear lever changing the Decauville’s notoriously difficult twin-lever association. From the outset, he was obsessive about decreasing the automobile’s total weight, starting with the easy and apparent expedient of discarding the Decauville’s bronze warning bell, which apparently weighed round 20kg (over 40lb).

It was not solely the Decauville that Royce subjected to his intricate and exacting scrutiny. Between 1902 and 1905 he repaired, investigated and test-drove varied makes of vehicles belonging to (presumably keen) pals and acquaintances to realize extra first-hand insights. According to his personal data, he coated some 11,000 miles in the midst of this analysis; lots of them undoubtedly within the Decauville, which he stored till at the very least 1906.

Royce the engineer was aiming to construct one of the best automobile on the earth. It was no self-importance venture or proof-of-concept train: he needed his technical innovation to be commercially viable. Unfortunately, simple attraction, a large social community and a method with phrases weren’t amongst his many items. But in London, there was a younger man who had these qualities in abundance.

THE HON. CHARLES STEWART ROLLS: THE SALESMAN

In many respects, The Hon. Charles Stewart Rolls was Royce’s antithesis: rich, aristocratic, urbane, well-connected and extremely (and expensively) educated. What they shared was a ardour for engineering and equipment – in Rolls’s case, racing vehicles, sizzling air balloons and aeroplanes.

After graduating from Cambridge in 1898, Rolls had been briefly employed as Third Engineer on his household’s steam yacht, the Santa Maria, following a spell on the London & North-Western Railway in Crewe. But after just some years, he realised that his appreciable abilities required a unique outlet.

In January 1902, Rolls opened one in every of Britain’s first automobile dealerships, C. S. Rolls & Co., in Fulham, west London, partnering with the formidable Claude Johnson on the finish of 1903. The enterprise, initially underwritten by Rolls’s father, Lord Llangattock, imported and offered French Panhard and Mors vehicles, in addition to Minerva autos in-built Belgium. The enterprise seemingly flourished, however Rolls was pissed off that every one his inventory was designed and manufactured abroad. He might discover no automobile produced domestically that met his shoppers’ wants, or his personal requirements as each a educated engineer and a lifelong fanatic.

As 1904 dawned, the weather of a doubtlessly transformative partnership had been in place: Royce the gifted engineer seeking a market; Rolls the consummate salesman searching for a game-changing product. All that was wanted was one thing – or somebody – to carry them collectively.

HENRY EDMUNDS: THE CRUCIAL CONNECTION

Rolls had befriended Henry Edmunds by way of the Automobile Club of Great Britain & Ireland (later the Royal Automobile Club). Edmunds was a director of Royce Limited and had pushed one of many firm’s early 10 H.P. vehicles. His enthusiasm for the automobile was such that Rolls requested a gathering with its creator, which Edmunds duly organized. On returning to London from Manchester, Rolls advised Claude Johnson that he had discovered “the greatest motor engineer in the world”. Rolls agreed to promote all of the vehicles Royce might make and the remaining is, actually, historical past.

THE WORLD IN 1904

So a lot for the personalities. What of the world and context through which Rolls-Royce was shaped?

Much of what’s taken without any consideration in the present day was nonetheless many years sooner or later – certainly, many issues now thought-about important wouldn’t arrive till the next century. From the vantage level on the time of writing in 2024, 1904 appears like historical historical past: a grainy, distant, black-and-white world indifferent from our personal instances and experiences.

Rolls and Royce met in a world with out tv, penicillin or FM radio. Construction work had simply begun on the Panama Canal; The RMS Titanic wouldn’t set sail on her fateful maiden voyage for one more eight years. King Edward VII was two years into his reign, having succeeded his mom, Queen Victoria, in 1902 – the 12 months that additionally noticed the tip of the Boer War, one 12 months previous to Wilbur and Orville Wright making the world’s first flight in a powered plane. Arthur Balfour was British Prime Minister, Theodore ‘Teddy’ Roosevelt was President of the United States and Franz Joseph I used to be Emperor of Austria-Hungary.

The motor automobile, too, was nonetheless in its infancy; Karl Benz had produced the primary ‘true’ petrol-powered car – albeit with simply three wheels – in 1886, and motoring remained largely a pastime for daring, well-heeled lovers like Charles Rolls. The world must wait till 1913, when Henry Ford displayed the world’s first shifting meeting line, for vehicles to develop into accessible and inexpensive to nearly all of the inhabitants.

But the seeds of our trendy life had been there. This was the belle époque, an unusually protracted interval of peace and political stability in Europe that gave rise to financial confidence and prosperity, which in flip inspired a surge in innovation. The previous 20 years alone had seen the invention of the vacuum cleaner, electrical oven, dry-cell battery, ballpoint pen, cinema, pneumatic tyre, x-rays and radio. The nice technical marvel of 1904 was City of Truro, the primary steam locomotive on the earth to exceed 100mph – a document that stood for 30 years.

There had been important social and cultural advances, too, with the appointments of Britain’s first black mayor, and first feminine college professor. The London Symphony Orchestra gave its inaugural live performance and the Coliseum Theatre opened within the West End. Literary circles had been graced by titans together with Mark Twain, H. G. Wells, Jules Verne, James Joyce, Leo Tolstoy and P. G. Wodehouse; live performance halls and opera homes premiered works by Debussy, Sibelius, Ravel, Elgar, Puccini, and Mahler. New varieties of music additionally bloomed, because the syncopated rhythms that will inform Jazz proliferated by way of Ragtime.

It was into this terribly fertile, dynamic and optimistic age that Rolls-Royce was born. A time through which visionaries and pioneers would form how the world thought, functioned and behaved for years or many years to return; precisely what Rolls and Royce did with their new motor automobile.

By constructing a machine whose engineering, efficiency, reliability and sturdiness surpassed the whole lot that had gone earlier than, Royce and Rolls set the usual not just for all of the Rolls‑Royce fashions that will observe, however for the motor automobile itself. In so doing, they formed a know-how that will rework work, journey, communications, communities, infrastructure, design, know-how, supplies society, politics, economics and tradition in methods they might by no means have predicted.

A PERMANENT LEGACY

Rolls and Royce fulfilled their mission to create ‘the best car in the world’. They gave their names to a dynasty of motor vehicles that outlined, and continues to outline, superluxury motoring internationally.

But maybe their crowning achievement is to have made Rolls-Royce the worldwide exemplar of excellence. Practically each product, service, gadget and know-how that has been invented since 1904 has aspired to be ‘the Rolls-Royce of…’ its business or sector. The customary they set 120 years in the past continues to be driving innovation and enchancment in all places – together with throughout the firm they created.

2023 Harley-Davidson Homecoming Festival Was A Huge Success

From July 13 to 16, 2023, Harley-Davidson held its Homecoming Festival in celebration of the brand’s 120th anniversary. Throughout the course of the weekend, motorcycle enthusiasts – both Harley owners and enthusiasts of all brands and types – flocked to Veterans Park in Milwaukee to celebrate the joy of life on two wheels. Needless to say, the event was a huge success, with Harley-Davidson stating that it delivered “record-breaking attendance.”

2023 Harley-Davidson Homecoming Festival Was A Huge Success

Indeed, thousands upon thousands of passionate individuals flocked to the event, and enjoyed tons of activities including motorcycle showcases, food and drink stalls, and live music from the likes of Green Day and the Foo Fighters. There were also demo rides, stunt shows, and many other attractions making the event a family friendly affair. In total, there were more than 130,000 individuals in attendance, as well as 73,000 motorcycles that lined the grounds of the Harley-Davidson museum and Sixth Street.

To provide a spectacular culmination to the Homecoming Festival, event organizers set up a motorcycle parade that made its way through Wisconsin Avenue. The spectacle featured close to 7,000 motorcycles. Simultaneously, events commemorating the Bar and Shield’s 120th anniversary were held in six additional Milwaukee-based Harley-Davidson dealerships. This meant that individuals looking for even more fun could head over to Greenfield, Milwaukee, Thiensville, Kenosha, West Bend and Oconomowoc dealerships.

2023 Harley-Davidson Homecoming Festival Was A Huge Success
2023 Harley-Davidson Homecoming Festival Was A Huge Success

Coinciding with the merriment of the Homecoming Festival, Harley-Davidson also launched the new 2023 CVO Street Glide and CVO Road Glide models. The two newest models in Harley’s Custom Vehicle Operations department dazzled audiences with their high-end features and advanced technology geared towards rider comfort and long-distance touring.

2023 Harley-Davidson Homecoming Festival Was A Huge Success

With the massive success of the 2023 Harley-Davidson Homecoming Festival, the MoCo has already announced the schedule for the 2024 Homecoming Festival. Mark your calendars for July 25 to 28, 2024 for yet another exciting event. For more details and information, please visit Harley-Davidson’s official website, or get in touch with your nearest Harley dealer.