A new online automotive auction destination called Sotheby’s Motorsport has been launched, with a focus on 21st-century sports, exotic, and luxury vehicles priced from over $100,000 to approximately $1,000,000.

The joint venture between RM Sotheby’s and Motorsport Network aims to provide a high-touch experience for users in the growing online car auction sector.

RM Sotheby’s is the world’s largest auction house by total sales, known for selling rare, desirable, and highly-collectable cars through live auctions and bespoke online sales. Motorsport Network is a globally recognized voice for motorsport, with a range of popular publications and websites.

The partnership between the two leading firms aims to combine the best aspects of live in-person and online auctions, offering both buyers and sellers a trusted, high-touch experience for successful transactions.

Sotheby’s Motorsport focuses on providing a luxury experience in the high-end automotive market, which accounts for $20 billion in annual sales in the United States. By offering superior service, confidence, and client satisfaction, the platform aims to serve this untapped market. Chip Perry, Chief Executive Officer of Sotheby’s Motorsport, stated that the platform will ensure white-glove service from start to finish, providing a curated selection of vehicles and a seamless transaction process.

Sotheby’s Motorsport offers unedited high-resolution images, driving videos, and comprehensive inspections for each listing. It also features a Proxy Bidding feature, which allows bidders to set a maximum bid and win the auction without being present at the close.

For sellers, Sotheby’s Motorsport provides a comprehensive white-glove service, taking care of all aspects of the listing process, including photography, videography, inspections, and legal documentation. The platform ensures that all bidders are securely vetted in advance to ensure a smooth transaction.

The inaugural auctions for Sotheby’s Motorsport will take place during Monterey Car Week, with bidding opening on August 15 and concluding on August 22. The platform is currently available to buyers globally and sellers with vehicles registered in the United States, with plans for international expansion in the future.