QJ Motor is undeniably one of many fastest-growing motorbike producers on this planet. The Chinese motorbike producer is the guardian firm of fairly a couple of notable names within the trade, akin to Benelli, Keeway, and MBP. Apart from having a powerful presence in China and different components of Asia, QJ Motor has steadily been increasing its operations in Europe.

Most not too long ago, QJ Motor signed an unique distribution settlement with SIMA, a distributor of varied motorbike manufacturers within the European market. SIMA is ready to take over the distribution of QJ Motor from DIP SAS, and can cowl key European markets consisting of France, Belgium, Luxembourg, the Netherlands, and Switzerland. SIMA is liable for the distribution of fairly a couple of noteworthy manufacturers within the European market together with Royal Enfield, Moto Morini, and Hyosung. It’s additionally the proprietor of the Mash Motorcycles model, a producer specializing in retro-classic machines.

QJ Motor SRV 550 ST Neo-Retro Cruiser

Dominique Delsart, SIMA’s president, defined in an article by French motorcycling publication Le Repaire Des Motards, “It is with immense enthusiasm that SIMA joins forces with QJ Motor to distribute this new brand in the French, Belgian, Luxembourg, Dutch and Swiss markets. QJ Motor’s rich history and continued commitment to innovation make it an ideal partner for SIMA.”

QJ Motor boasts fairly an in depth repertoire of bikes. Occupying almost all segments of the motorbike market, the Chinese firm has streamlined choices for numerous markets, together with A1 and A2-compliant bikes for newbie riders, in addition to premium performance-oriented choices just like the SRK1000RR. The model has additionally dabbled into the quickly rising electrical motorbike market with fashions just like the OWO and Q2.

The QJ Motor SRK1000RR is reportedly getting into manufacturing in 2024. 

Dominique Delsart added that the European market will admire the various number of fashions QJ Motor has to supply, “We are convinced that 2-wheel enthusiasts will appreciate the diversity, quality and cutting-edge technology of QJ Motor models. Our collaboration aims to provide an incomparable driving experience and we are proud to play a key role in the development of QJ Motor.”

Indeed, SIMA has already taken some huge steps relating to bolstering QJ Motor’s presence within the European market. Georges-Henri Ladarre has simply been appointed as the top of gross sales in France, and can concentrate on the promotion and growth of the model available in the market. The model will showcase its newest fashions on the Salon du 2 Roues de Lyon from March 7 to 10, 2024 at Eurexpo Lyon. The QJ Motor mannequin vary is predicted to start rolling off showroom flooring inside the first half of 2024.