How has your experience been as the Managing Director of Range Rover so far?

“It has been amazing. It has been intense with a lot happening. We recently revealed the Range Rover Sport SV three weeks ago, and now the Evoque. We have incredible launches and a wide scope of products. Additionally, there are ongoing transformations, electrification, and management of different brands. There is a lot going on, making it super intense but also very exciting.”

What are your priorities as the Managing Director of Range Rover?

“It is still early days – only two months in – so it’s difficult to determine my specific goals. Currently, I am focused on familiarizing myself with the organization and meeting everyone. I want to understand everyone’s thoughts and feelings about the direction we are heading.

“One of my main priorities is definitely electrification. In my speech, I mentioned the Range Rover fully electric, and that was a genuine factor that influenced my decision to take on this role. I believe it is a significant milestone for the company and for the overall electrification movement. Being able to drive a fully electric Range Rover, especially considering its size as an SUV, is truly amazing.

“Therefore, ensuring we get the electric version right and successfully launching it, while ensuring our customers and clients understand its value, is crucial. I want to delve into the details of all our products and familiarize myself with the organization, but with a particular focus on the Range Rover Battery Electric Vehicle (BEV) that will be coming soon.”