Porsche US Ex-CEO Might Join Rivian, Reports Say

Porsche US Ex-CEO Might Join Rivian, Reports Say

Porsche US Ex-CEO Might Join Rivian, Reports Say

According to sources familiar with the matter, Kjell Gruner, the former CEO of Porsche Cars North America, is expected to join electric vehicle startup Rivian in an undisclosed role, as reported by Automotive News Europe.

Last week, Gruner left Porsche USA “at his own request” after holding the position for less than three years. During his tenure, he successfully navigated the German sports car manufacturer’s American business through the pandemic and positioned the brand for a record-breaking year in terms of sales. Dealers are projected to sell 80,000 units next year, representing a nearly 15 percent increase compared to 2022.

Prior to his role as CEO in the United States, Gruner served as the vice president of marketing for the parent company Porsche AG starting in 2010. He also held the position of director of strategy at Mercedes-Benz Cars before that.