In the past, there were rumors about a Meta product called Threads, but it turned out to be a service that no longer exists. However, in recent months, we have gained a clearer understanding of what the new Threads has to offer. Screenshots of the app were leaked in early June, and the Android version became available just a few days ago. The iOS version quickly followed suit. Prior to the official launch, some people were able to download the Android app through an apk file, but they were unable to sign in as their accounts lacked the necessary permissions.

Now that the app has been released in multiple markets, former Twitter users who switched over under Elon Musk’s leadership, as well as those eagerly anticipating the next big thing, have a new option that feels familiar. Threads is different from Mastodon, which can be confusing for many people, and other limited platforms like Bluesky. Threads is widely accessible, especially since it is linked to Instagram, a social media app that is likely already installed on your phone. With Meta leading the way, Threads is more likely to have longevity compared to competing platforms from startups that may struggle to secure the necessary financial backing for a successful product.