Lamborghini has refreshed its emblem for the primary time in additional than 20 years, giving its trademark raging bull badge a brand new look that goals to advertise the agency’s attributes.
The new emblem, which will probably be utilized to all new vehicles going forwards, is claimed to “better reflect the “courageous”, “surprising” and “genuine” values” of Lamborghini‘s ‘mission’.
The Italian supercar producer has additionally created a brand new bespoke font that “echoes the unmistakable lines and angularity of the cars”.
The emblem itself is similar to the earlier iteration, however the shiny gold detailing has been toned right into a subtler bronze and the Lamborghini identify is written in a “broader” typeface, “symbolising the clear identity of the brand”.
The first automobile to put on the brand new badge is predicted to be the plug-in hybrid version of the Urus SUV, attributable to be revealed within the coming months, adopted by the Hurácan’s successor later this 12 months.
Notably, the bull itself will seem individually – with out its shield-shaped surrounding and the Lamborghini identify – for the primary time on the corporate’s web site and social media channels.
The rebranding programme is the newest step in Lamborghini’s ‘Direzione Cor Tauri’ enterprise technique, beneath which it can electrify its line-up by the top of 2024 and introduce its first EV – primarily based on the hanging Lanzador crossover concept – in round 2028.