In order to mitigate financial risks associated with investing in a niche product, Lamborghini previously collaborated with Audi to share costs. The Gallardo and Huracan were developed alongside the first- and second-generation R8 models. However, Audi has confirmed that there will not be a third collaboration. Despite this, Lamborghini, based in Sant’Agata Bolognese, has announced that a new Lamborghini model will be introduced in 2024. A top executive, Francesco Scardaoni, who serves as the director for the Asia-Pacific region, explains how this is made possible.

Scardaoni reveals that the upcoming Huracan replacement will be developed solely by Lamborghini, thanks to the company’s years of profitability. A major contributing factor to Lamborghini’s success is the immense popularity of its Urus SUV, which some enthusiasts may view as a necessary compromise. In 2022, Lamborghini achieved its best year ever with a turnover of €2.38 billion and an operating margin of 25.9 percent. It recorded an operating income of €614 million and recorded a record-breaking 9,233 unit deliveries, with 5,367 units being the Urus.