Mercedes first introduced plans for a Mythos model of ultra-luxury fashions in May 2022, however there hasn’t been any information since then. In the doc about its monetary outcomes for 2023, the three-pointed star repurposed the identical teaser picture to announce the primary mannequin will probably be launched in 2025.

Leading the best way will probably be a speedster tackle the SL judging by the nacelles behind the seats. The newest technology of the roadster is bought strictly as an AMG, however a fancy Maybach model can also be within the works. That means the longer term Mythos-branded mannequin will probably be even fancier. We reckon the Maybach-branded SL would be the first to go on sale. Some will bear in mind Mercedes chief designer Gordon Wagener teased a pink Concept Mercedes-Maybach SL in mid-2022 with quite a few double M logos etched onto a contrasting black hood bisected by a central vertical fin.

Pricing is not going to be for the faint-hearted. The base AMG SL 43 already prices six figures within the United States the place it begins at $109,900. It rises to $141,300 for the 55 mannequin and tops out at $183,000 for the 63. Before choices, in fact. Logic tells us the Maybach SL will probably be based mostly on the 63 and goes to price nicely over $200,000. As for the Mythos variant, we cannot be shocked if it may hit $300,000.

The German luxurious marque has described Mythos as a devoted sub-brand for “highly exclusive collectible cars.” To be manufactured in low numbers, these autos will probably be bought to “the most dedicated enthusiasts and collectors of Mercedes-Benz.” It would appear these vehicles will probably be pitted towards the likes of Bentley, Aston Martin, and even perhaps Ferrari or McLaren.

You’re most likely questioning whether or not Mythos is sensible when Maybach is already a factor. As the saying goes, the wealthy get richer, subsequently creating new alternatives for Mercedes to spice up its income by attractive rich clients with a better echelon of luxurious. In 2023, the Maybach division noticed its gross sales enhance by 19 p.c year-over-year, encouraging Mercedes to push for much more costly and worthwhile vehicles.

Archrival BMW has Rolls-Royce to fill that function and will probably be shifting the newly acquired Alpina model upmarket to fill the hole between the most costly BMWs and the “cheapest” Rolls-Royces. The Volkswagen Group covers all of the bases with a wealthy portfolio of fashions from Audi, Lamborghini, Bentley, Porsche, and Bugatti.