In a recent exclusive interview with Autocar, Lamborghini has shared details about its first electric vehicle (EV), which will be revealed in concept form next week. This announcement supports Lamborghini’s previously stated plan for electrification, which was announced in 2021.

The EV, known as Direzione Cor Tauri, takes its name from the Latin term for a bull’s heart and the brightest star in the Taurus constellation. Lamborghini’s electrification plan outlines a three-step strategy.

The initial stage of the plan involved creating pure internal combustion engine (ICE) specials, which concluded last year. This was followed by the launch of Lamborghini’s first plug-in hybrid, the Revuelto, which has already sold out until 2026.

By the end of 2024, all three of Lamborghini’s current models – the Aventador, Huracán, and Urus – will be available as plug-in hybrids.

The introduction of these plug-in hybrids will help Lamborghini reduce its official carbon dioxide (CO2) emissions by half of the 2022 levels by 2025. The company’s two EVs planned for release after 2024 will further contribute to a significant reduction in emissions.

Lamborghini’s CEO, Stephan Winkelmann, emphasized that customer perceptions have shifted with regards to electrification. Customers are now more aware of environmental regulations and interested in sustainable technologies that also enhance performance. The success and acceptance of Lamborghini’s hybridization phase have paved the way for a new breed of customers to consider full electrification.