Toyota had a record-breaking 2023 in Europe by delivering 1,173,419 autos, together with those who got here with a Lexus badge. The Yaris Cross was the corporate’s hottest product with 195,569 models, adopted by the Corolla household with 166,925 automobiles, and the C-HR with 117,552 autos shipped to prospects. However, different gross sales figures caught our consideration.

The GR86 was bought 4,041 occasions on the Old Continent final yr, subsequently outselling the Prius lineup, which solely mustered 2,755 gross sales. How did it occur? It’s a superb query, particularly since there are many incentives obtainable for these shopping for an electrified automotive in Europe. There are a number of causes we are able to consider. First, the Prius is barely bought there as a plug-in hybrid, with out the self-charging variant. In addition, buyer deliveries of the brand new mannequin did not begin till later within the yr.