Category Archives: FiatUk

FiatUk

NEW MANAGEMENT TEAM ANNOUNCED TEAM ANNOUNCED FOR ABARTH, FIAT AND FIAT PROFESSIONAL

18 January 2023: Fiat has announced changes to its UK management team, with Damien Dally being appointed Managing Director for the UK operations of Abarth, Fiat and Fiat Professional, with immediate effect. He will join Marketing Director Giuseppe Cava and Sales Director Iain Brown on the management team. 

 

Dally has worked for FCA – and subsequently Stellantis – for 21 years and has a wide breadth of knowledge and experience across all of the brands within the group. His tenure includes a stint in Italy as Head of Commercial Development – Jeep brand EMEA and Management of the Fiat Chrysler International Sales Operations.  He is renowned for his passion for driving results alongside his strong sales and marketing background gained both in the UK and Europe. Dally will report to Paul Willcox, Senior Vice President and Group Managing Director, Stellantis UK. 

 

Cava joined the group in June 2018 covering several roles in the Product Marketing team and leading the division as Head of Product, before moving to the Marketing Director role for Fiat and Abarth in February 2022 where he remains.  Cava holds a double master’s degree in management from two leading universities in Germany and Italy as well as a Masters in Global Marketing & Made in Italy. Cava will report into Damien Dally, Managing Director. 

 

Sales Director Brown has an abundance of sales and automotive experience, having first joined Fiat as Zone Sales Manager in 2008. During his tenure, he has held various roles with the Stellantis brands, including Regional Sales Manager and National Sales Operation Manager. In his latter role, from 2019, Brown was Head of Customer Experience and Quality for Abarth, Fiat, Alfa Romeo, Fiat Professional and Jeep. 

 

Richard Chamberlain continues his role as Director of Commercial Vehicles for Stellantis UK.

 

On his appointment, Dally, said: “This is a huge honour for me to take over these iconic brands with incredible pasts, but equally as exciting futures. In the all-electric Fiat 500 we truly have an electric car that is widely lauded by media and consumers alike. In addition, the Abarth 500e has just been revealed and will be on sale later in the year while e-Ducato and e-Scudo offer a diverse portfolio for van drivers. It really couldn’t be a more exciting time to be working on these brands.”

 

Senior Vice President and Group Managing Director, Stellantis UK , Paul Willcox said: “I am delighted to congratulate Damien on his new appointment as Managing Director for the UK operations of Abarth, Fiat and Fiat Professional. His 21 years’ experience within the business and deep understanding of the individual brands will help guide the business towards its successful emission free future.” 

 

For further information, please contact Kate Oyler, Head of PR, Abarth, Fiat and Fiat Professional, kate.oyler@stellantis.com or 07796 447124.

 

 

FiatUk

FIAT REVEAL THE TOP 10 SCENIC ROUTES IN THE UK

The stunning North Coast 500 which takes in the sights of Northern Scotland has been named the most scenic road to drive in the UK according to research from Fiat.

A study of 2,000 motorists saw the 516 miles of epic coastal scenery, sandy beaches and rugged mountains, which starts and ends at Inverness Castle, come out on top, followed by the Kendal to Keswick road trip in the Lake District.

North Somerset’s Cheddar Gorge through the Mendip Hills was third and Cornwall’s route from St Ives to St Just came in at fourth.  The coastal A39 linking Minehead to Barnstaple, the A82 leading to mystical Loch Ness, and The Black Mountain Pass in the Brecon Beacons were also among the top 10 beautiful roads to drive in the country.

It also emerged 78 per cent of drivers prefer to take the scenic route when travelling to a destination – to make the most of the view.

Research was commissioned by Fiat to launch the guide Scenic Drives Near Me: The Best Drives In The UK 

The interactive map, which takes into consideration those that drive electric cars like the fully electric convertible Fiat 500 – details great roads, interesting waypoints, electric charge points and features a pre-loaded route that can be downloaded to a mobile phone.

Greg Taylor, Managing Director, Fiat and Abarth, said: “It’s interesting to see the best open roads in the country to drive.  The NC500 in Northern Scotland has always been a popular choice, with its additions of remote fishing villages and a wealth of unforgettable experiences along the way. But let’s not forget the Snake Pass in the Peak District, the Cotswolds or even the best of the Moors in Yorkshire – all incredible roads to explore on any given day. Clearly there are motorists who are keen on taking a more scenic route to their destination.”

The study also found 72 per cent believe the UK has some of the most scenic roads in the world.

Further findings revealed 54 per cent prefer taking a picturesque journey even if it takes them longer to get to their location.

Of those, 44 per cent said driving on longer roads helps them de-stress while 41 per cent enjoy going somewhere they haven’t been to before.  And 38 per cent said it gives them more freedom in the open road – with 57 per cent finding driving in general relaxing.

It also emerged the ocean, rolling hills and mountain cliffs were also among the types of beautiful scenery drivers want to see while driving.  Scotland was named the best region to drive in the UK, followed by London and the South-West of England.

Nearly two in 10 motorists prefer to drive a convertible, with 29 per cent envious whenever they drive one with the rooftop down.  According to OnePoll data, poor road conditions often prevent drivers from taking a scenic route while 29 per cent were put off by poor traffic. Other reasons for avoiding a longer journey include having to talk to passengers, worrying about the fuel tank and driving on unfamiliar roads.

Over half, 56 per cent, of drivers who have driven through a scenic route said they get jealous of other passengers who can concentrate on the beautiful views.  While seven in 10 have pulled over the side of the road to admire the scenic views.

Greg Taylor, Managing Director, Fiat and Abarth, continued: “Our research found that drivers think the UK has some of the best scenic roads in the world. There’s no better way to experience great driving roads than in an electric convertible like the 500. We know there can be some anxiety around going on long journeys when in an electric car which is why our guide highlights where people can charge their car en-route, giving them the peace of mind to simply enjoy the beautiful open road and quiet of an electric car.”

TOP 10 BEST SCENIC ROADS IN THE UK

  1. The North Coast 500 route starting from Inverness in Northern Scotland
  2. Kendal to Keswick in the Lake District
  3. Cheddar Gorge through the Mendip Hills
  4. St Ives to St Just in Cornwall
  5. Snake Pass in Peak District National Park
  6. Best of the Moors (A169 and A170) in Yorkshire
  7. The Cotswolds – Cheltenham to Stratford
  8. A82 road which goes towards the mystical Loch Ness
  9. A39 coastal route linking Minehead to Barnstaple (Cornwall and Devon)
  10. The Black Mountain Pass A4069 in the Brecon Beacons, Wales

ENDS

FiatUk

FIAT Metaverse Store, the world’s first metaverse-powered showroom, a revolution in customer experience

  • FIAT reinvents the digital experience thanks to a live dialog between the customer and the Brand.
  • A very simple and human-led brand experience with a real FIAT expert – FIAT Product Genius – ready to answer any question.
  • The FIAT Metaverse Store launches in Italy, FIAT’s home country, with its flagship model: the New 500 La Prima by Bocelli.
  • Inside the FIAT Metaverse Store, customers will be able to discover, configure and even complete the purchase experiences, recreating the feel of a showroom from the comfort of their homes.
  • The project will encompass the entire New 500 line-up by the end of 2022; additional models and markets will follow by the first semester of 2023.
  • User-friendly and simple to use, the FIAT Metaverse Store (LINK) has been developed in collaboration with Touchcast and Microsoft and does not require a virtual reality (VR) headset or expensive hardware.

 

FIAT Metaverse Store is the world’s first metaverse-powered interactive showroom, which makes the brand a front-runner in offering an immersive and simple brand experience. The technology launched by FIAT is, the first of its kind to power an end-to-end sales experience in the metaverse, revolutionizing the brand’s entire customer experience. The Metaverse Store features FIAT’s Product Genius – a real person – who is available to answer any customer question in real-time.

 

“At FIAT we are once again the front-runners in offering our customers an innovative and stress-free brand experience. In pure FIAT style, the FIAT Metaverse Store is the first of its kind in the automotive sector. It is a magical experience: an immersive human-driven journey into the world of FIAT. Simple and user-friendly, pursuing the idea of “tech it easy”, and accessible for everyone, thanks to its technology” – stated Olivier Francois, FIAT CEO and Global Stellantis CMO. – “In short, it’s our way of making our customer’s experience tailormade thanks to the interaction with a person and even more simple which is in line with our social mission of meeting people’s current need for a simplified life. For the first time, our customers will be able to explore and purchase the New 500 La Prima by Bocelli from the comfort of their homes thanks to a human assisted, instantaneous, realistic, and stress-free process. This one-of-a-kind experience will be extended to the whole New 500 line-up by the end of 2022. By the first semester of 2023, customers will be able to explore a variety of models in the Metaverse Store; in line with this, starting from Italy, our revolutionary customer journey will be available in other markets.”

 

FIAT Metaverse Store has been developed in collaboration with Touchcast and Microsoft, who designed the experience for the FIAT Brand. Touchcast’s Metaverse-as-a-Service platform is built on the Microsoft Cloud, and provides customers with access to the metaverse without requiring VR headsets, avatars or specialized hardware. The result is the synthesis of digital and physical into an immersive experience unlike any other.

 

The FIAT Metaverse Store can instantly transport the customer “inside” FIAT (LINK). Once inside, the Product Genius welcomes the customer, and together they can explore the car in sweeping 360-degree views and learn about its technology, address any questions about electric mobility, recharging and any contents of the New 500. Furthermore, the customer can take a look up close at how the Infotainment and the different driving and EV charging modes work. The client can also customize the model by choosing its body, color, interiors, and any other desired feature and literally see those changing in real-time. Furthermore, FIAT’s completely immersive tool allows one to recreate a driving experience on board the New 500 La Prima by Bocelli on La Pista 500, the track on the roof of the Lingotto building in Turin.

 

To meet customers’ needs and adapt to their free time, the Product Genius is always available, Monday to Friday from 9 AM to 8 PM and Saturday from 10 AM to 6 PM.

 

With the new FIAT Metaverse Store, the Brand continues its path towards a lean yet innovative customer journey, in a continuation of the simplification strategy which began just a few weeks ago with the configuration of its new lineup.

 

The entirely online experience is also complemented by a physical one, as the customer can decide to go to the nearest dealership for a test drive.

 

 

Turin, December 1st, 2022