Norton Motorcycles has been making headlines lately due to its now-parent firm TVS Motor Company, one of many largest motorbike producers in India. We lately talked about TVS’ plans of bolstering Norton’s motorbike lineup with contemporary new fashions. While these new fashions aren’t anticipated for launch till 2026, it’s clear that Norton’s been taking some steps in the proper route.
On February 6, 2024, it was introduced that Norton Motorcycles had appointed Brian Gillen as its new Chief Technology Officer. For reference, Gillen beforehand served because the R&D director of MV Agusta, and was liable for among the model’s most groundbreaking fashions. These embrace the MV Agusta LXP Orioli and even the rumored Superveloce 1000 we talked about not too way back. With such achievements beneath his belt, it’s clear that Gillen has his work lower out for him, as Norton Motorcycles enters its growth section.
Brian Gillen was reponsible for the likes of the MV Agusta Superveloce 1000.
As we mentioned beforehand, Norton will likely be taking a three-pronged strategy in relation to its revitalized marketing strategy: repair, construct, and fly. The first step will likely be fixing the problems with the model’s present lineup, adopted by increasing its dealership community. In whole, it was estimated that the initiative would take between 24 to 40 months, as defined by Norton CEO Dr. Robert Hentschel. Clearly, Brian Gillen performs a pivotal position in all of this, as his job will contain the event of the model’s next-generation fashions, which can greater than possible embrace each electrical and internal-combustion fashions.
Apart from increasing its current mannequin vary, Norton Motorcycles can also be eyeing international growth. This implies that its fashions should conform to the various laws and security requirements current in a number of markets – a accountability that seems to suit Brian Gillen’s new job description. With all that being stated, Dr. Hentschel has utmost confidence in Gillen’s talents. ““Brian comes with very rich experience and expertise in engine and vehicle design, emerging technologies, and connectivity,” he acknowledged.
Norton is hoping to increase its mannequin vary by 2026.
Commenting on his new position at Norton Motorcycles, Gillen stated that he appears ahead to creating premium bikes bearing the enduring Norton badge. “I am looking forward to work with the talented team of engineers and develop cutting-edge, premium motorcycles, with quality at the forefront of everything we do.”
It’s clear that the administration of Norton Motorcycles is taking huge steps to make sure that the corporate is ready to construct a stronger presence and launch higher fashions out there. As for what precisely Norton has in retailer, nicely, your guess is pretty much as good as ours. That being stated, Norton presently has three bikes in its repertoire – all of which occupying the premium phase. These encompass the Commando 961, V4SV, and V4CR.