EICMA has at all times been the gold customary of bike commerce reveals. Manufacturers of bikes, gear, equipment and gear flock to Italy yearly to showcase their newest improvements. And in recent times, EICMA has been nothing wanting stellar.

Anyone who’s anybody on this planet of two wheels makes certain to placed on a present at EICMA. But again in 2021, BMW Motorrad made an announcement that it will stop participating in any and all motorcycle trade shows till additional discover. Back then, all the world was nonetheless grappling with the Covid-19 pandemic—one thing that now looks like a distant reminiscence. 

But it looks like that is all about to vary.

BMW Motorrad not too long ago introduced that it’ll certainly be making a comeback to EICMA this 12 months. And none aside from the corporate’s boss, Markus Flasch, made the assertion. “It is with great pleasure that I announce the presence of BMW Motorrad at EICMA. I can’t wait to experience this great show firsthand and share the immense passion that drives us with our entire community, two-wheel enthusiasts, and fans of our brand.”

It appears that BMW’s been experiencing a critical case of FOMO for the previous 4 years and it’s been lacking out on EICMA. Or perhaps, simply perhaps, the German producer has an enormous shock up its sleeve that it merely couldn’t let the distinguished halls of EICMA miss out on?

Whatever the case could also be, it certain is superior that one of many largest bike producers will probably be making a comeback at EICMA. Speaking of, EICMA 2024 is scheduled for November 5 to 10, 2024.

It’ll be held within the bustling fairgrounds of the Fiera Milano Rho. If you’re eager on attending the largest bike commerce present of the 12 months, it may be a good suggestion to start out reserving your flights and lodging as early as now as Milan tends to be jam packed throughout EICMA season.